Are you looking for a new challenge in life? Are you thinking about making a change and doing something different with your career? Have you ever thought about being a digital marketer?
Being a digital marketer is a career that allows you to work remotely, be your own boss, and be really creative with the way you approach marketing campaigns. You won’t need to be a techie to be able to effectively work in this field – anyone can do it with proper training and education.
In this article, we will discuss the ins and outs of becoming a digital marketer, the jobs available, the requirements, and the salary statistics.
The Roles Of A Digital Marketer
A digital marketer is essentially someone who develops and executes marketing strategies on the internet. This could include things like advertising, content marketing, email marketing, web analytics, or social media marketing.
Depending on your education and the size of your team, you may end up having responsibility for different areas of marketing. For example, someone with a bachelor’s degree in marketing could end up specializing in advertising or content strategy, while someone with a master’s degree in business administration could end up heading up marketing analytics or web analytics.
The role of a digital marketer is very similar to that of a traditional marketer, with some key differences. A traditional marketer is responsible for executing advertising campaigns for businesses and products across different media channels. A digital marketer is responsible for creating and executing marketing strategies for brands (including advertising and marketing communications), products, and websites on the internet.
The main difference between the two is that a digital marketer usually works remotely, and is therefore usually responsible for creating marketing material and overseeing the performance of online marketing campaigns. This could include things like creating and optimizing websites, social media accounts, and email marketing campaigns.
What Will You Study In School?
Depending on your major, you will most likely be studying various topics related to marketing. For example, there are bachelor of arts degrees in marketing, with minors in business administration, economics, and even public relations. These types of degrees will give you a better idea of what is entailed in running a marketing department, as well as preparing you for a career in digital marketing.
An increasing number of universities are offering bachelor of science degrees in marketing, and many of these subjects require little to no previous work experience. If you’re looking to enter the field and don’t have any experience, you might want to consider pursuing a degree in marketing.
The Skills You Need To Career In Digital Marketing
In order to effectively work in digital marketing, you will need to have a good grasp of the following subjects:
- Marketing research
- Search engine optimization (SEO)
- Analysis of web traffic
- Social media marketing
- Email marketing
- Mobile marketing
- Traditional marketing
- Principles of digital marketing
- Graphic design
If you have a specific skill set that you think you might be able to contribute to a marketing department, even in a smaller capacity, you might want to consider pursuing a degree in digital marketing. When it comes to getting a job in this field, having a solid base of knowledge will certainly be a plus, but it won’t be sufficient on its own.
The Top 5 Places To Find A Job In Digital Marketing
If you’re looking for a job in digital marketing, it’s important to get your foot in the door. However, once you’re there, it’s crucial to keep your head above water. You will not be able to maintain a good quality of life, paying your bills, and climbing the corporate ladder if you’re doing badly in terms of career development. This is why you need to start looking for a job as soon as possible after you graduate.
Here’s a list of the top 5 places to find a job in digital marketing, as well as some of the most exciting perks associated with the jobs listed below.
- 1&1 HubSpotPardotFlexJobsFuture Inc.Marketo
- Flexible working hours (a true meritocracy)
- Family-friendly environment
- Excellent career opportunities
- International work experience
- Part-time/full-time opportunities
- Retirement planning
- Health insurance and pension
1&1 is one of Europe’s largest online marketplaces, with over 1.7 million active users shopping for over 4,000 brands, including your favorite TV shows and movies. With the recent acquisition of RingPlus, 1&1 now offers its customers an even broader range of products and services, including internet security, phone and cable internet connectors, and home appliances. With headquarters in Germany and offices in 30 countries, 1&1 is a great place to start your career if you’re looking to make a mark in a competitive industry.
In order to become a 1&1 Email Marketing Manager, you will need to have a strong background in marketing. To see the full list of requirements and qualifications, please visit this link. Once you’ve found the role that interests you, please email your resume to firstname.lastname@example.org for further consideration.
In addition to a desirable salary, other perks include:
Note that some of the above are dependent on the location of your new job. For instance, if you move to Germany, you will have to look into whether or not you qualify for a German state pension plan. It’s also worth considering how expensive child care can be in Germany (especially if you’re looking to have children soon).
If you’ve ever used Google Docs, you’ve probably tried out HubSpot — a tool designed for efficiently creating and distributing content across various platforms and devices. Although HubSpot was originally designed for marketing teams, since its inception, the tool has been embraced by a wide range of industries, including retail, e-commerce, hospitality, and aviation. With HubSpot, you can create and distribute all types of content, from email blasts to web pages, through one central platform.
The good thing about HubSpot is that it’s incredibly easy to use for anyone who knows where to look. Even if you don’t have any previous marketing experience, you will be able to contribute immediately, as there is a wealth of content available to help you get started.
This content is mainly distributed through the various “channels” available within the platform, which allow you to create ads, blog posts, email campaigns, and landing pages, as well as automate the process of collecting leads and converting them into paying customers. You can use HubSpot’s free tier, which comes with a limited number of users, channels, and posts. If you’re looking for a quality tool that offers a decent amount of functionality for free, HubSpot is a clear contender.
Pardot is an email marketing tool that was founded in Germany and is now headquartered in London. The tool is designed to make sending and analyzing email marketing campaigns easier for businesses of all sizes, from startups to multinationals. It was created with the input of over 100 email marketing experts, and is aimed at solving the problems that they encounter while working remotely.
Pardot’s tagline is “the all-in-one email marketing platform,” which essentially translates to “if you’re looking for a single platform for all of your email marketing needs, we highly recommend giving Pardot a try.” This is because the tool provides a wealth of features, and integrates smoothly with other platforms and applications, such as Salesforce, Shopify, and Mailchimp.
The great thing about Pardot is that it was built with the aim of being simple to use and understand. Even if you have no previous experience in email marketing, you will be able to get up and running in no time at all with Pardot.
This is important because depending on which role you are considering, you will most likely be expected to have an in-depth knowledge of email marketing and the various strategies and practices that comprise it. Therefore, if you are indeed looking for a new challenge, consider becoming a digital marketer, and use Pardot to get started. You will not regret it.