As an online marketer, you’re always looking for the latest and greatest tools to help you spread the word about your product or service. It didn’t take long for the ‘trendy’ crowd to figure out that creating buzz through social media was the way to go. The results? Online marketplaces like Twitter and Instagram saw major growth thanks to the constant stream of buzzworthy content.
Even the largest brands on the internet are discovering the power of harnessing the buzz surrounding their products. Take Spotify for example. Despite being one of the world’s biggest audio streaming services, they don’t actually have a standalone marketing department. They mostly rely on brand ambassadors and a carefully curated playlist to attract new users.
If that’s the case for your brand, what are you doing to grow? How about SEO? Just getting your website to show up on the first page of Google isn’t going to cut it anymore. You need to be doing everything from targeting the right keywords to setting up social media accounts to engage with your audience.
There are many different ways to manage your online marketing efforts, and what worked for one business may not work for yours. That’s why it’s important to try out a variety of software and platforms to find the one that’s right for your company. Here are ten email marketing tools that you may want to consider.
Everyone knows what MailChimp is. For those that don’t, it’s a well-established newsletter tool that’s been around for almost fifteen years. What’s amazing is that even after all this time, MailChimp still feels innovative enough to keep up with the times and provide brands with a variety of tools to grow their email lists.
The simplicity of the platform makes it a go-to solution for those looking to create a simple but functional email marketing campaign. The software makes it easy to get started without any previous email marketing experience. Simply choose the template that you want to use and the platform will fill in the blanks. Sending out a test email to get started is something that you can do with just a few clicks.
Another great feature of MailChimp is that you don’t have to keep all of your newsletters in one place. Should someone subscribe to your newsletter, you can send them individual emails whenever you have new content to share. This avoids overwhelm and allows you to stay connected even when you’re not always able to send out a long-form newsletter.
If you’ve been watching the news, you’d know that the world is currently in the middle of a pandora’s box of a marketing storm. There are a variety of events (e.g. the pandora’s box email) that are causing major disruptions to email marketing as we know it.
While we’re still in the early stages of this “pandora’s box” phenomenon, brands that were completely dependent on email marketing are scrambling to find a suitable replacement. In the face of this disruption, Clickfunnels has stepped up with an offer that’s too good to refuse: a free fourteen day trial along with up to a 30% discount if you decide to keep the service. This is a no-brainer for any business that’s been relying on email to grow their audience.
One of the unique selling points of Clickfunnels is its dashboard. Even experienced marketers will admit that it’s convenient to access all of the necessary data in one place. The dashboard makes it easy to track the results of your email campaigns and allows you to make tweaks as needed. Sending out a test email is as simple as clicking a button on the site.
The above discussion would not be complete without mentioning the biggest name in email marketing, Constant Contact. While we’ve always been fans of Constant Contact, it’s important to keep in mind the significant price tag associated with the brand. Fortunately, there are multiple alternatives. For small businesses, Constant Contact’s pricing begins at just $5/month.
If you’re looking for a free email marketing tool, you’ve probably guessed that we’re going to mention Pardot again. The CRM for Marketers, which is owned by HubSpot, seamlessly integrates with your sales and marketing operations to create a cohesive communications strategy. Should you decide to keep the service after your free trial, Pardot’s pricing begins at $2.99/month. Just keep in mind, though, that HubSpot’s own email marketing tool, Hootsuite, is also completely free.
Pardot has been around for a while and has established itself as the go-to solution for email marketing needs. It’s especially popular among content creators who need to stay in touch with their audience between blogs and videos. The key differentiator between Pardot and other similar tools is its segmentation and automation features. These allow you to target your ideal customer and send out personalized emails based on their interests. Creating and sending off personalized emails isn’t something that you can do with the other tools we’ve discussed so far.
If you’re looking for an expensive but high-quality option, you’ll probably want to consider Mad Mail. The brand itself doesn’t have a particularly low price point, but the quality of the product and the level of customer support are both extraordinary. Mad Mail is used by marketers and businesses worldwide to grow their email lists, so you’re going to need to have a steady hand when it comes to your wallet. Still, if you have the money to spend, it’s well worth it.
One of the unique things about Mad Mail is that it was built with a specific business model in mind: to be a luxury brand for email marketers, offering top tier service at a premium price point.
Mad Mail’s strength, however, doesn’t lie in its email marketing software. Its competitive edge comes from its web hosting, domain registration, and email marketing courses. Additionally, for those that keep the service, the quality of the support is unparalleled. As a luxury brand, you’re going to need someone that’s well-versed in all things email to help you navigate the platform.
Last but not least, we have EllegantChic, which also happens to be one of our all-time favorite email marketing tools. With EllegantChic, you don’t need to look any further. For years, we’ve been recommending the brand to our readers as the ultimate one-stop shop for all of their email marketing needs. Now, with the introduction of a new level of service, EllegantChic is making it even easier for marketers to get their job done.
The new plan, called Pro, comes with a 14-day free trial and up to a 50% discount on monthly plans should you decide to keep the service. For a luxury brand, you’re going to want to look into the Pro plan. It’s the same price as the standard plan, but with additional features like email templates, advanced segmentation, and automated campaigns. EllegantChic is also one of the few email marketing providers to offer a money-back guarantee if you meet the right criteria. In other words, should you find the service invaluable, they’ll fully refund you should you decide to cancel.
When it comes to choosing an email marketing tool, it’s important to think about several key points. First, make sure that the tool you’re considering is secure. All of the information that you share through the service needs to be kept private. Next, make sure that the tool you’re using is compatible with the email marketing software that you’re already using. If you’ve been doing your email marketing through a different platform, then this point will be more important than usual. Last but not least, make sure that the tool you’re using has a good return on investment. Although we can’t control how well a tool serves a particular market, we can always control how much we’re spending on the platform. If you decide that the investment isn’t worth it, then you may want to consider other options. After all, the worst thing that can happen is that you ended up somewhere that isn’t worth your time or money.
Creating and sending out successful emails is an art form that takes time and experience to master. It may be difficult to find the one tool that can do everything for you, but if you’re looking for software that can be useful in this regard, then these ten suggestions should get you started.