Email marketing is still one of the most effective ways to spread the word about your business and generate sales. A study from HubSpot found that 45% of people have used email marketing to promote products or services, and 22% use it to communicate with customers. Perhaps more notably, 96% of respondents said they’d use email marketing to connect with existing customers.
If you’re looking for a way to engage with your audience, consider trying email marketing. In order to effectively use this marketing channel, you need to stand out from the crowd. To ensure your message is communicated properly, you need to prove that you know exactly what your audience wants and needs. This is why you should always tailor your emails to fit the preferences of your readers. If you can incorporate a little bit of psychology along with marketing, you’ll be able to make your emails more effective.
The Major Drawbacks Of Traditional Offline Marketing
While email marketing is generally a great way to engage with your audience, there are still some significant drawbacks to consider. Namely, not everyone has access to a computer or the Internet. As a result, many businesses struggle to convert potential customers into actual ones. In 2018, only 48% of American adults used email, and 41% don’t have access to a computer or the Internet.
Even for those who do have access to these tools, the prevalence of spam makes it difficult to have meaningful conversations with potential customers. According to a Pew Research Center survey, 73% of Americans have contacted someone via email who they thought was a spammer. It’s no surprise that so many people are wary of engaging with strangers via email. After all, it’s not always easy to tell if you’re communicating with the right person.
While we live in a connected world, there are still plenty of people who prefer to keep their distance. If you want to reach this audience, you’ll need to take the road less traveled and find a way to get your message across without the use of email. There are plenty of alternatives, such as billboard ads, radio ads, and TV ads, but you’ll need to be careful about where and how you place your ads if you want to maximize your results.
Where To Go From Here
Now that you know the major drawbacks of offline marketing, you may wonder where to go from here. If you’re looking for an effective way to engage with your audience and grow your business, try implementing an email marketing strategy. You can put in the effort to learn how to use email properly and build a good subscriber base. From there, you can take advantage of all the online tools available to further engage with potential customers and grow your business.
Include Calls To Action In Your Emails – Even if your email marketing is effective, your audience may not know what you’re asking them to do. To increase the chance of your message being acted upon, you should incorporate calls to action into your email content. The idea is to prompt the reader to take a specific action, such as calling your company’s phone line, visiting your store, or downloading your app. Just be sure that the call to action is relevant to the content of your email and that it answers the questions your audience has about your product or service.
Use Multiple Channels
It’s important to use various forms of advertising to connect with your audience. You should consider using email marketing in addition to other forms of marketing, such as TV ads, social media ads, and billboards. Each of these channels brings with it its own set of advantages and disadvantages. For example, TV ads allow you to target the right audience and reach millions of people at once, but the cost of creating and airing these ads can be high.
On the other hand, emails are relatively cheap to send out and can be tailored to reach a specific audience, but you generally need to rely on a small number of email providers, such as MailChimp, to ensure your email reaches the intended audience. Similarly, billboards and online ads can be effective at reaching a large audience, but you may need to pay more for this type of advertising compared to an email campaign.
Use Psychological Tricks
What’s the most effective way to get a person to take action? By appealing to their emotions, of course! The key to effective email marketing is understanding how your target audience thinks and behaves. You can use this knowledge to craft compelling emails that will make your subscribers act swiftly. This type of email marketing doesn’t mean you need to write in a formal tone or use lots of big words. Instead, you can use simple techniques, such as adding a gif or a smiley face, to help your readers identify with the content you’re sharing.
Make Sure You Have An Action Plan
To have an effective email marketing campaign, you need to stand out from the crowd. One way to do this is by having a clear plan on how you’ll achieve specific results. The same goes for any type of marketing campaign, but it’s especially crucial for email marketing because, well, you’re sending out hundreds of emails to your subscribers. Having a plan prevents you from wasting your efforts and enables you to track your progress.
To help you craft the perfect plan, consider creating a to-do list, which will serve as a guide for the strategies you’ll use to boost your business. To start, work your way down the list and implement the first task you’ve written down. Once you’ve done this, you can move to the next task and continue down the list until you’ve completed all of them. At this point, you’ll have a blueprint for creating an effective email marketing campaign. From there, you can take advantage of all the tools available to grow your business.