Email marketing is one of the most popular online marketing strategies. Marketers around the world send hundreds of millions of emails every day to promote products and services.
Whether you’re an inbound marketer, seeking to understand the dynamics of a marketer’s journey, or simply want to get started emailing customers more effectively, you’ll find value in our guide.
Why Should I Use an Email Marketing Template?
You might be wondering why you should use an email marketing template in the first place. After all, it’s easy to just write an email and to send it out.
The key difference between an email template and a conventional letter is that the latter is usually one-way communication; whereas, the former is interactive. That is, someone in some respects, is “reading” your email but you’re also “looking” at theirs.
In addition to being more effective, using an email marketing template also has the potential to be more persuasive. A study from the Harvard Business Review found that when the email content is consistent with what the recipient expects, he or she is more likely to agree with your request — and less likely to think that you’re spam.
The truth is we live in a world full of fake news, conspiracy theories, and hate speech. As a marketer, it’s your job to get in front of your target audience and to persuade them to take action, or to refrain from taking action.
When you write a commercial email, that is, an email intended to promote a product or service, you give the impression to your reader that you have something to sell. However, you may not always want to promote a product or service directly in the email. That is, your email might contain content that is relevant to your target audience even if it doesn’t directly relate to the product or service that you’re promoting. In those cases, you run the risk of the message being seen as spam.
How Can I Create a Professional-Looking Email Marketing Template?
If you have a non-professional looking email marketing template, then it will appear to be less credible and your reader will be more likely to consider it to be spam. When you create a professional-looking email marketing template, you’ll make your audience feel that you’re an expert in your industry and that your email is worth reading.
In this guide, we’ll show you how to create a professional-looking email marketing template in under 13 minutes. You’ll learn how to make a simple but effective change that will allow you to quickly create a professional-looking email marketing template.
Step one: Create a simple logo and color palette
The first step in creating a professional-looking email marketing template is to have a logo and color palette ready. If you’re using an email marketing service such as MailChimp or Constant Contact, then they’ll provide you with a logo and color palette that you can use.
You don’t need to go overboard with your logo design. Keep it simple yet effective. In our case, we used the Squarespace platform to create a stylish email template as you’ll see shortly. With MailChimp, you can simply log in to your account and click the “Logo and color scheme” option. A box will then pop up with a suggested logo and color palette that you can use.
Step two: Flesh out the content
The second step in creating a professional-looking email marketing template is to flesh out the content. Like with your logo, you don’t need to go overboard with the copy but you should keep it engaging and interesting.
Let’s take our example from the beginning. We’ll assume that you want to create an email template for HubSpot, an inbound marketing platform, to promote their Sales Excellence Certification program. You’ll use a free blog platform like WordPress to create your content and you can use a tool like HubSpot’s CRM to generate leads.
As you’ll see below, we’ve drafted an email template that is intentionally somewhat generic in nature so that it can be used for a variety of products and services. This approach usually works perfectly fine in terms of creating a professional-looking email marketing template.
Step three: Customize the email’s HTML
The final step in creating a professional-looking email marketing template is to customize the email’s HTML (Hypertext Markup Language).
HTML is a form of web programming language that allows for webpages to be formatted in a variety of ways. Using tools like Litmus, you can quickly and easily edit the HTML of a given email so that it appears more professional. For example, you can change the font size, add a header, or remove unnecessary
There, now you have a fully functioning and beautifully looking email template in just 13 minutes. You can use this as a springboard for your own emails or you can simply download it and save it as a draft for later use. As you’ll see in the next section, you can use a tool like MailChimp to quickly and easily send out your new, professionally looking email marketing template.
Not sure where to start? Don’t worry, we’ll show you how to create a professional-looking email marketing template in under 13 minutes. All you need is a good computer, an Internet connection, and a desire to create a professional-looking email marketing template.