If you’re trying to promote offers via email, you know that getting your messages delivered is key. Unfortunately, many email providers and ISPs have implemented aggressive email blocking practices that can make it hard to reach your customers. Read on to learn how to overcome 2016 email blocking with these three key steps.
Step 1: Know What’s Being Blocked
The first step in overcoming 2016 email blocking is to understand what types of emails are most likely to be blocked. Many email providers and ISPs have implemented blocking policies that identify and block emails that meet certain criteria. This can include emails from senders that have a history of sending spam, emails that contain certain words or phrases, and emails that contain attachments.
It’s also important to note that some email providers and ISPs have implemented “dynamic” blocking policies. For example, Yahoo has a dynamic blocking policy that can block emails from senders with a history of sending emails with low engagement (e.g., emails that are not opened or responded to).
Step 2: Use Reputation-Based Email Blocking
One of the best ways to overcome 2016 email blocking is to use reputation-based email blocking. Reputation-based email blocking is a process that uses algorithms to measure the reputation of a sender’s emails and block emails that have a history of being flagged as spam. This helps to ensure that only emails from senders with a good reputation are allowed through.
Reputation-based email blocking is designed to be dynamic, which means that it can adjust to changing conditions. For example, if a sender suddenly has a lot of emails that are marked as spam, the reputation-based email blocking system can automatically adjust and block emails from that sender in the future.
Step 3: Use an Email Authentication System
Email authentication systems are another way to overcome 2016 email blocking. An email authentication system is a system that authenticates emails using digital signatures. These signatures are used to verify that the emails are sent from the legitimate sender and not from someone else. Email authentication systems can help to prevent spoofing and phishing attacks, as well as help to block emails from malicious senders.
Email authentication systems also help to ensure that emails are delivered to the right recipients. For example, if a sender has a list of recipients that is stored in a database, an email authentication system can authenticate each recipient’s email address and ensure that the emails are only sent to the correct recipients.
Email blocking is an issue that is becoming increasingly common in 2016. Fortunately, there are steps that you can take to overcome 2016 email blocking and ensure that your emails are delivered to the right recipients. By knowing what types of emails are being blocked, using a reputation-based email blocking system, and using an email authentication system, you can ensure that your emails are delivered to the right people and make your email marketing efforts a success.