What Should You Expect as a 2018 ROI on Email Marketing?

As the digital age continues to evolve, email marketing remains one of the most powerful and cost-effective ways to promote offers. But how much of a return-on-investment (ROI) can you expect from email marketing in 2018?

Read on to learn more about possible ROI on email marketing in 2018 and how you can maximize it in your own campaigns.

What Can You Expect as a 2018 ROI on Email Marketing?

There is no single answer to this question, because the ROI of email marketing campaigns will depend on many factors, such as the size of your list, the quality of your content and the frequency of your emails. However, it’s estimated that the average ROI for email marketing is around 4400%. This means that for every dollar invested in email marketing, you can expect a return of $44.

How Can You Maximize Your 2018 ROI on Email Marketing?

Although the average ROI on email marketing is high, it’s possible to maximize it even further with the right strategies. Here are a few tips to help you maximize your ROI in 2018:

  • Write persuasive subject lines. The subject line is the first thing a recipient sees in their inbox, so it’s essential to make it as compelling as possible. Use power words and keep it short and to the point.
  • Personalize your content. Use the recipient’s first name, as well as other personal details like their location, to make your emails more relevant and engaging.
  • Test, test, test. Test different subject lines and content styles to find out what your subscribers respond to best. Testing can help you optimize your emails for better engagement and ROI.
  • Use segmentation. Segmenting your list can help you create more targeted and relevant content for each group. This can improve your open and click-through rates, and ultimately your ROI.


Email marketing is a great way to promote offers and drive sales in 2018. With the right strategy, you can maximize your ROI on email marketing and get the best possible return from your campaigns. Try the tips above to get started and measure your results carefully to optimize your campaigns for even better performance.

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