You’ve probably heard of email marketing—the practice of sending out regular newsletter-style emails to people you’ve signed up to receive them. It’s a tried-and-tested method that goes back to the early days of email. But have you ever considered just how much time and effort this method of marketing takes? Specifically, we’re going to focus on the 21 Drops methodology for email marketing—a set of practices that can help you to make the most of your campaigns, no matter what stage you’re at.
Set Up Your Autoresponder
The first thing you need to do if you’re really determined to get the most out of email is set up your autoresponder. An autoresponder is a tool that allows you to automatically send out a series of emails when certain criteria are met. For example, suppose you’re running a campaign to promote your new clothing line and you want to be sure that people are receiving your messages. The best way to achieve this is to set up an autoresponder that triggers once someone has bought a piece of clothing from your site. If someone clicks on a link in one of your emails and makes a purchase before the end of the month, you’ll be notified and the cycle will begin again. Sounds like a perfect use case for an autoresponder, right?
Set Up Your Template
Next, you need to set up your template. A good email marketing template will include all the essential elements you need to send out a professional-looking email. Things like a logo, color scheme, typeface, and (of course) the perfect subject line. All of these elements will work in unison to make your emails as effective as possible. Once you’ve got your template set up, start adding in your chosen design elements—text boxes, images, etc.—and begin to populate it with content. It’s important to keep your email template as simple as possible, as adding too many elements might render it unappealing to your readers. Remember: less is more!
Create Effective Subject Lines
It’s quite difficult to get people to open your emails if your subject lines aren’t effective. In order to achieve maximum open rates, you need to ensure that your subject lines are both interesting and relevant to your audience. Start by re-reading your last newsletter or blog post. Are there any recurring themes? Is there a common question your readers might have? Using these insights, craft compelling subject lines for your next batch of emails.
Personalize Your Subject Lines
Another way to make your emails more interesting is to personalize your subject lines. Studies have shown that subject lines with a person’s name in them significantly increase the open rates for the emails they’re attached to. For example, if you were to send out an email promoting a new product and you wanted to include a call to action, you could craft a personalized subject line like this:
“Dear Jane, I want to encourage you to try this product. Would you add this lipstick to your cart? Go ahead. Take a look. Then, maybe, you’ll want to buy it. Best, Sarah“
So instead of a generic subject line like “You’ve got mail!” you could have used a more personalized subject like “Dear Jane, I want to encourage you to try this product—would you add it to your cart? Go ahead. Take a look. Then, maybe, you’ll want to buy it. Best, Sarah.”
The benefits of a personalized subject line are numerous. Not only does it make the email more interesting, it also allows you to provide more useful information to your subscribers. This could include things like a discount code, a special offer, or a unique coupon that only subscribers can access.
Dont Forget The Basics
When designing your emails, it’s important to remember the basics. Keep your emails as light as possible, using only essential elements like headings, paragraphs, and simple graphics. Make sure your fonts are easy to read and your colors are vibrant. Most importantly, be consistent! If you’re designing your email from scratch, it’s a good idea to take some time to see how other brands are achieving success with their email marketing, and try to implement what you learn.
If you follow these guidelines, you’ll be able to make the most of your email marketing campaigns—regardless of what stage you’re at.