A new form of marketing will be unfolding in 2020 and beyond. While the internet has allowed for quick connection and interaction between businesses and consumers, the wave of the future is in 3D holography.
With holography, brands can create a digital image of a product and then display that holographic image to consumers anywhere in the world, at any time, as and when they choose. In addition to being able to market a product or service virtually anywhere in the world, marketers can now take advantage of new platforms like TikTok, which allow for real-time interaction and marketing through short videos.
Holographic technology has been around for a while and has been used in advertising, retail, and even stage magic. However, the cost of displaying 3D holographic images has generally been prohibitive to most marketers.
Why Email Marketing?
Email marketing has been around for over a century and has been one of the most effective and cost-efficient ways to gain brand loyalty and grow a business. According to HubSpot Blogs research, 64% of consumers have purchased products or services after seeing an email campaign.
Additionally, 71% of consumers say they are more likely to purchase a product or service after seeing an email campaign. Not too shabby!
With all the benefits that email marketing offers, it’s easy to see why so many businesses choose to utilize this platform to promote their products and services.
The Growth of Email Marketing In 2022
The future of email marketing looks very bright. Just consider all the innovative and game-changing technologies that will emerge in the next few years, like:
- AI-generated email content that is personalized and relevant to each recipient
- Holographic display technology which allows marketers to send 3D product images to consumers via email
- TikTok, which is currently the 2nd most popular social network globally and is predicted to overtake Facebook in 2021
- VR/AR technology, such as Google Cardboard, which will allow consumers to view emails in a fully immersive and interactive way
- Cryptocurrency and blockchain technology, which provide marketers with a completely digital and decentralized approach to paying for email lists
When it comes to email marketing, the sky is the limit.
While traditional email marketing focuses on delivering a message to a large number of subscribers, automated email marketing builds on top of that foundation, and takes it a step further by delivering a personal message to each email subscriber. This type of email marketing is very effective because it allows the brand to connect with its customers on a more personal level, and better understands what they’re interested in, which products or services they might like, and can then provide continuous and personalized value through relevant content, offers, and new products.
How Holographic Display Technology Changes Email Marketing
The next step in the evolution of email marketing is holographic display technology. Thanks to the development of advanced 3D printers that can produce holograms with nearly photographic quality, the cost of displaying a 3D holographic image has come down dramatically, making it more accessible to businesses of all sizes.
Previously, businesses could spend hundreds of thousands of dollars on large displays capable of showing holographic images, and most small businesses simply couldn’t afford that. Now, with holographic display technology becoming more accessible, even the smallest of businesses can have an elegant and stylish way to promote their products and services—at least, those products and services that they can show off in a way that wouldn’t be intrusive to the viewers, as there are certain limits to how large you can make a holographic image and still have it be comfortable to watch.
The great thing about this new form of marketing is that it allows for real-time interaction between businesses and consumers. Thanks to the wonders of the internet, consumers can access information and engage with businesses at the click of a button, which greatly increases the odds of a business establishing a long-term relationship with an individual consumer, or a group of consumers.
In the next few years, expect to see more and more businesses utilizing this new form of marketing to gain maximum exposure and gain access to a targeted audience. Holographic display technology gives businesses the ability to interact with consumers in real-time, and provide a completely new form of value to individuals and businesses alike.
How To Utilize Email Marketing To Grow Your Business
If you’re looking to grow your business or brand, there are a variety of techniques that you can utilize, depending on your resources and what you think will be the most effective. Below, we will discuss a few of the most effective ones.
1. Create a digital marketing plan.
As we’ve established, email marketing is a proven tool for businesses of all sizes. One of the best things that you can do for your business is to create a digital marketing plan. A digital marketing plan is a roadmap for your online marketing efforts that will help you measure (and hopefully improve) your success rate.
This plan should include all the major pillars of digital marketing, such as:
- Website: This is your online storefront that you can utilize to sell your products.
- Content Marketing: Creating and distributing content, such as blog posts, articles, or eBooks, that are relevant and useful to your target audience and potential customers.
- Social Media: Using social media to connect with and engage with your target audience.
- Online Advertising: Using internet forums, such as Reddit, to gain exposure and potentially new customers.
The great thing about having a digital marketing plan is that it allows you to benchmark your success and determine whether or not your marketing efforts are having an impact. If not, you can reassess and adjust your plan to get more results. The same goes for a plan that you’ve already developed.
Another very effective way of promoting your business is by gathering testimonials. Testimonials are very powerful because they offer a peek into the mind of a customer, which can greatly influence the buyer’s decision-making process. When a customer writes a testimonial, they are usually just doing one of two things: either they are very ecstatic about the product or service that you provide, or they are trying to find a reason to blame when the product or service doesn’t work out perfectly.
The key is in how you present these testimonials. You can either have the customer write a short paragraph about their experience with your product or service, or you can have them write an entire blog post, with photos and all. Having a variety of testimonials will add more credibility to your offering.
3. Email marketing.
Last but not least, we have email marketing. As we’ve established, this is one of the most effective and popular forms of digital marketing, which makes it a no-brainer for businesses of all sizes to utilize.
There are many popular email marketing platforms, including Marketo, MailChimp, and HubSpot, that can be utilized to deliver personalized emails to an audience, based on their interests. These platforms are very easy to use, and allow for even the non-tech-savvy business owner to get their feet wet with email marketing, without too much effort.
If you’re interested in trying out email marketing, take some time to go through the onboarding process of one of the many popular platforms, as this will get you up and running in no time, and allow you to begin sending out personalized emails to your subscribers, or customers.
More Marketing Ideas For Small Businesses
If you’re looking to further grow your business, there are a variety of tactics that you can utilize, from traditional advertising to digital marketing and many others that are yet to be discovered. However, no matter what approach you choose, you need to find a way to measure the effectiveness of your marketing efforts. Once you do, you can reassess your approach and determine whether or not it was the right fit for your business.