If you’re looking to grow your email list and want to understand what is making some of your subscribers tick, then this article is for you. We will walk you through the steps to gaining valuable insights into your subscribers’ behavior and understanding what makes them tick.
Step one: Create a lead magnet
A lead magnet is usually a substantial piece of content that you distribute in exchange for an email address. This could be a free guide to understanding email marketing, a guide to setting up your own email marketing campaign or a downloadable eBook that you promote in return for their email address. The purpose of a lead magnet is to get the reader to take the first step towards your product or service by providing them with valuable information that they can use or benefit from. The aim is to get them to click on a link or button that will take them to a different piece of content that you may have curated around the topic matter of your lead magnet. You should also consider using video content for lead magnets given that people are more likely to subscribe to your email list if they can watch your videos and understand what you’re saying.
Step two: Distribute the lead magnet
Once you’ve generated a small number of leads through your lead magnet, it’s time to distribute the content and drive more traffic to your site. At this stage, you’ll want to consider using a tool like MailChimp to send out your next batch of emails. Alternately, you could hire a content producer to create and curate content that will resonate with your audience. The important thing to keep in mind here is to continue to distribute valuable content that will steadily grow your email list.
Step three: Measure the results of your email marketing campaign
Measuring the results of your email marketing campaign is essential in understanding whether or not your efforts were successful. The easiest and most effective way to do this is through tracking software like Google Analytics. With this tool, you can view a variety of metrics pertaining to your email marketing campaign including the growth of your email list, the engagement of your readers, the conversion rates of your site visitors and more. By monitoring these metrics, you’ll be able to determine if your efforts are paying off and if you should continue along this path or switch gears and try something new.
Step four: Continue to build out your email list
Once you’ve driven some initial interest to your site through a lead magnet, you can begin to develop a relationship with your audience by sending out periodic emails containing valuable information. It’s important to continue to build out your email list with valuable content that will keep your subscribers interested and engaged.
By regularly sending out useful information to your audience, you’ll begin to establish yourself as an authoritative voice in your niche and develop a reputation for being someone they can trust. You can also further entice your audience with discounts, freebies and other types of value-added content. As you continue to build out your email list, make sure you consider important details like the types of content you’ll be sending out and whether or not you’ll be using a tool to grow your list (like MailChimp) or if you’ll have to do all the work yourself.
Step five: Consider email marketing as a tool to engage with your audience
You’ve reached the point of the whole process now. You’ve generated some leads, distributed your lead magnet and begun to engage with your audience through periodic emails. Now, it’s time to consider using email marketing as a form of engagement rather than a tool to grow your list. Why? Well, when you initially built your list, you likely did so through a lead magnet that was valuable to your audience. As a result, you’ve already begun to establish a relationship with these individuals and want to continue to grow this relationship through thoughtful engagement. With your audience, consider sending out a weekly newsletter that will feature important information about your niche, trends and developments. If you have interesting enough content to draw upon, you could also send them a once-a-month newsletter featuring important news stories and in-depth analysis around the topic matter of your niche. Additionally, you could follow up email conversations with complimentary products that they may find valuable in order to continue to establish yourself as an industry expert.
As you continue to grow your email list and gain more and more subscribers, begin to think about how you’ll utilize this platform. Will you use it to distribute and sell your own products? Will you use it to engage with prospective clients? Will you use it to inform and educate your audience about your niche?