You’ve probably heard the saying “A picture speaks a thousand words,” and this couldn’t be truer when it comes to email marketing. Simply put, a picture is worth a thousand words, and when combined with a quick phone call to action, you’re able to get your point across and make a sale in an instant.
In this article, we’ll answer seven questions commonly asked about email marketing. The answers to these questions will help you understand the email marketing industry and how to get started with a successful campaign.
Is Email Marketing Good For Businesses?
Email marketing is good for businesses of all sizes, and it’s a proven fact that using email to promote your business can increase your sales by as much as 21%. In fact, the U.S. Commerce Department’s 2020 Census found that 1.07 billion individuals in America are now considered “direct marketing” contacts of brands, which includes email marketing.
As a business owner, it’s your job to grow your business, make profits, and create employment opportunities. Whatever your reason for wanting to become an email marketer, make sure you align your business goals with a sound marketing plan involving email.
Does Email Marketing Build Brand Confidence?
You’ll often see businesses that ignore email marketing for their brands. The thinking behind this is that since consumers aren’t typically engaging with the brand directly, they may question the authenticity of the brand. For example, if you’re the CEO of a food company and you never send out emails, then your consumers may wonder if your food is safe or if you’re telling the truth about the ingredients.
However, this couldn’t be further from the truth. Research shows that brands that communicate regularly with their customers through email gain credibility quickly. In fact, a study from the American Institute of Stress found that consumers trust brands that they perceive as being accessible and trustworthy.
If you want to establish credibility with your customers, you need to prove to them that you’re a safe and trustworthy company. One way to do this is through email marketing. By sending out regular emails, you prove to your customers that you’re a brand they can trust. This, in turn, will increase your customers’ trust in your brand and hopefully, create a longer customer relationship.
How Do I Get Started With Email Marketing?
There are several ways to get started with email marketing, but the best approach is to use an integrated marketing suite. With a fully-featured marketing suite, you’re able to run email campaigns, text message campaigns, and social media campaigns all from one place. You can also track the results of your marketing efforts and make adjustments accordingly.
Here’s the best part: you don’t need a marketing suite to send emails. You can simply use any email provider to send out your emails. But to get the best results, you need to use a toolkit that has all the bells and whistles.
Which Platform Do I Use To Send My Emails?
The best and the most frequently used platform to send out email messages is called MailChimp. Why? Because it’s extremely easy to use and has all the features you need to launch a successful email marketing campaign. Most web hosting companies, like Bluehost, offer ready-made templates that save you the hassle of designing your own email newsletter.
If you have a limited amount of storage, you may want to consider investing in a secondary email account from a reputable provider like Aol or Hotmail. These companies offer paid services with a large amount of storage, so you can run a successful email campaign without worrying about storage space.
What’s The Best Time To Send Out Emails?
Based on your target audience, you should ideally be sending out your emails at different times throughout the day. For example, if you’re sending the email to customers that live in London, you may want to send it early in the morning so that it catches the attention of your audience at the time of day when they’re most likely to read it.
On the other hand, if your audience is more likely to be found on social media, you may want to post on social media platforms at the same time you’re sending your email campaign.
How Many Emails Should I Send Out?
The answer to this question is pretty straightforward: you need to send out as many emails as you can. Although there’s no exact formula, industry experts recommend trying for at least two to three emails per day.
Why? Because when people are clicking on your mailings, they’re often opening up multiple emails, so you want to make sure you’ve given them enough content to hold their attention.
Does The Size Of My Mailing List Matter?
There’s no easy answer to this question. Unfortunately, the size of your mailing list does matter. Even though you may have a massive mailing list, if you don’t convert it into paying customers, it’s all for naught.
On the other hand, once you have a few hundred or thousands of email subscribers, you’ll be able to send out regular emails that are perceived as being more authentic. With a huge mailing list, you have the potential to grow your business quickly, but to do that, you need to be sending out quality emails. So, it’s a balancing act.
How Do I Measure The Success Of My Email Marketing Campaign?
There’s no exact formula for determining the success of your email marketing campaign. But, you can use several tactics to measure the success of your campaign.
The first thing you can do is look at the open rates and click-through rates of your email campaigns. In other words, you want to look at the numbers of people who opened your email and the numbers of people who clicked on your email.
If these numbers are high, you can assume your email marketing is working and you need to keep tweaking your strategy to increase the number of people who click-through to your website or make a purchase.
Additionally, you can use web analytics tools to track the results of your email marketing efforts. These tools will give you a clear picture of how your campaign is performing and if you need to make any changes to your strategy.
As a business owner, all you want is to see your investment in marketing efforts pay back. Fortunately, you can rest assured that email marketing is one of the most viable and the most effective ways to do this. With a little bit of legwork, patience, and practice, you’ll be able to make your email marketing efforts pay off and help your bottom line grow.