Email Marketing is all the rage these days and with good reason! It’s a great way to stay in touch with your customers and potential customers without having to be too pushy about it. It’s a relatively low-cost way to keep in touch with your audience and if done right, can have a big impact on your business.
Getting started with email marketing doesn’t have to be hard. You can use a number of email marketing applications to get up and running quickly and with ease. One such application is Acelle. Let’s take a look at how to set up an email marketing web application with Acelle.
Register For Free
As with most other free applications, you’ll need to register for an account to get access to the full feature set. You can do this by clicking the Create New Account button at the top of the homepage.
The next step is to enter a valid email address (this will be your administrator email address) and then click the Create Account button.
You’ll then be redirected to your dashboard. From here you can add a logo for your application, set the theme color, and decide whether or not you want to enable social media features (for example, you can enable Facebook and LinkedIn features).
Next, you’ll need to add a service provider. You can use Google Apps or any other email provider you want, it doesn’t matter as long as you’re registered with an email address. Just make sure that you don’t use a free email account if you want to avoid any restrictions (such as spam filtering or inbox limits).
Set Up Your Template
Once you have your service provider set up, you can take a few minutes to set up your email marketing template. To do this, click the Templates link at the top of your dashboard.
Here you can add a new template by clicking the Add New button. You can also edit existing templates by clicking the pencil icon next to any of them.
Just enter a name for your template, choose the theme you want to use, and then click the Save button.
The next step is to choose a subject line for your emails. Since you’ll be sending emails often, it’s important to choose an effective subject line that will get your emails noticed.
Configure Your From Email
After you’ve set up your email marketing template, you need to configure your from email address. As the name suggests, this is the email address that your recipients will see when they receive your email.
To do this, click the Email link at the top of your dashboard and then enter your from email address in the Email From* text field.
The last step is to enter a few lines of text to describe your product or service. This is also referred to as the email copy and helps create a consistent and cohesive message throughout your entire campaign. Just be sure to keep it to a minimum and make sure that you’re not overusing keywords (for example, ‘free shipping’ instead of ‘your product ships for free’). The subject line and the first couple of lines of text in your email help determine whether or not a potential customer will open your email.
Set Up Your Email List
Now that you have a working email marketing application, you can begin adding users. For this demo, we will be adding users using the Acelle WordPress Plugin. Just click the Users link at the top of your dashboard and then click the Add User button.
In the next box, enter a user name for your email list and then choose an option from the drop-down menu to assign that user to (we will be assigning this user to the ‘Demo List’):
- Product Owner
- Content Creator
Once you’ve added a user, you can set the privileges for that user by clicking the Profile button next to their name. You can also rearrange the order of your users by dragging and dropping them in the list.
Create Your First Email
An important part of setting up an email marketing campaign is creating your first email.
To create your first email, click the Send Topic Email button at the top of your dashboard.
You’ll then be brought to a new page where you can choose a template for your email. You can use one of the default templates or create your own by choosing Advanced Mode next to the Send Topic Email button.
Once you’ve set the template for your first email, you can add an attachment by clicking the Add File button. In the next box, you can either upload a file from your hard drive or enter a URL into the Attach URL field.
You can also apply a signature to your email by clicking the Edit Signature button. Finally, you can preview your email to ensure that it looks the way you want it to before sending it.
Segment & Analyze Your List
An important part of running a successful email marketing campaign is segmenting and analyzing your email list. Email marketing applications like Acelle give you the tools to do this easily and in real time.
You can use a variety of segmenting criteria, including:
- Showed Interest
- Job Title
- Product Interest
- Purchase History
- Anything Else!
The data that you collect from your segmented email list can be used to create a custom report. Just visit your email marketing application’s dashboard and click the Reports link at the top.
Here you can create a new report or access existing ones by clicking the New Report button. You can then choose the criteria you want to use to create the report (for example, you can choose to segment by product or source) and add as many columns as you want (including all of the segmenting criteria listed above).
Once your report is ready, you can share it with other members of your staff or with your customers via email.
Automate Your Email Marketing
An important part of setting up an email marketing campaign is automating key processes. The key processes that you can automate in email marketing are:
- Sending emails
- Setting up folders
- Creating emails
- Segmenting lists
- Analyzing reports
You can use a variety of automation services like IFTTT or Zapier to get these processes automated. Just connect your email marketing application with these services via an SMTP account and they will take care of the rest.
This is an easy and inexpensive way to get started with email marketing and can have a big impact on your business.