You may be familiar with email marketing, but did you know that you can do the same thing with social media? In fact, many companies now use social media to promote their products — and if you’ve ever shopped at Nordstrom, you may have noticed they have a prominent display of products on social media channels, such as Instagram.
The key difference between email marketing and social media marketing is that with the former, you’re reaching out to people who have already expressed interest in your product, while with the latter, you’re reaching out to people who are most likely to be interested in your product.
AWeber’s platform makes it simple to create different types of campaigns (email, social, and text messaging) for different purposes. You can use these to grow your business. Want to attract potential customers to your site? Use email marketing and automation templates to send out a series of emails every month. Need to grow your social media presence? You can use the same templates to create engaging content and schedule tweets, posts, and pins.
What makes AWeber’s platform special is that it combines the simplicity of a SaaS solution with the functionality of a traditional software package. This means you get the best of both worlds — you can use the most cutting-edge tools and features, with all the benefits of a desktop software program (e.g., security, flexibility, and customization).
Why Should You Try AWeber?
Let’s face it: email marketing and social media are hot commodities in 2019. Enterprises typically have to pay hundreds of thousands of dollars for large email lists and marketing agencies charge thousands of dollars for social media campaign services.
So why should you consider AWeber? First off, the pricing. Typically, you’ll pay only for the members you actually end up using. For example, if you have a free account, you’ll only pay for credits when someone subscribes to your list. If you have a paid account, you’ll only pay for what you use. This can make a significant difference in your budgeting. Also, AWeber gives you free upgrades — if they make sense for your business.
Further, AWeber is simple to use and has the advantage of being both secure and flexible. Letting customers manage the financial side and letting you focus on growing your business, gaining trust, and engaging with your audience — that’s what you should be concerned with. Your customers are the lifeblood of your business, and AWeber gives you the tools to connect with them on a more personal level.
Create Multiple Lists
You can create multiple email lists in AWeber with different customer profiles. For example, you can have a list for customers that have made a purchase and another list for people who have expressed interest in your product but haven’t bought it yet. This allows you to segment your list and tailor your marketing efforts to a specific audience.
Further, you can use a number of tools in AWeber to segment your lists. For example, you can use the advanced filters to find the best matches for your products or service, the lookalike tool to find users with similar interests, and the autoresponder to engage with them over time.
Manage Campaigns From One Place
With AWeber, you don’t need to be an expert to create effective marketing campaigns. Thanks to the automation features that can be integrated into each plan, creating a campaign is as simple as dragging and dropping steps. For example, you can use a workflow to automatically send out a welcome email to new subscribers, follow up with another email after a few days, or send out a third email a month later with a special offer — all without having to lift a finger. And that’s just the beginning.
Many times, customers will get impatient with a slow delivery, especially if they’ve paid for express shipping. With AWeber, you can set up autoresponder campaigns to automatically send out follow-ups at certain intervals, or you can use the drip campaign to send out a steady stream of marketing messages — without ever having to touch a key.
Track Conversions On The Web And Android
With AWeber, you can see a complete overview of all your marketing efforts in one place. From email conversions to website visits and app downloads, you can track the results of your work in real time.
On the web, you can use a tool called Google Analytics to track conversions. Many businesses will argue that analytics is the best way to track the success of your campaign and determine what’s working and what’s not. You can also use other tools, such as Hotjar or Mixpanel, to gain similar insights.
On Android, you can use a tool called Google Analytics to track conversions. Android is a mobile operating system developed by Google and available for various devices, including smartphones, tablets, and laptops. The platform allows you to connect with customers wherever they are. If you’re using Android, you can integrate Google Analytics into your app to get conversion tracking straight from your phone. This saves you time and money from having to implement the tracking manually.
Use Sales Funnels To Follow Up With Prospects
Thanks to the email marketing and automation tools in AWeber, creating a sales funnel is easy. First, you’ll want to identify the best lead generation strategy for your business. Next, you’ll want to map out the steps to follow to reach your target audience. Finally, you’ll want to create a series of automated emails to nurture leads toward a sale — all from one place.
Anatomy of a sales funnel in AWeber
In AWeber, you can build a sales funnel simply by following these steps:
- Create a lead generation campaign (optional)
- Set the URL you’ll use to track leads (optional)
- Set the goals you’ll use to track the progress of your campaign (optional)
- Choose a template for your emails (optional)
- Add content to your emails to encourage engagement (optional)
- Set the autoresponder schedule for your emails (optional)
- Build your team (optional)
- Set up your pricing (optional)
- Create multiple lists (optional)
If you’ve ever done any online marketing, you may already be familiar with the concept of a sales funnel. Essentially, a sales funnel is a series of steps that you’ll take to attract, engage, and convert potential customers into paying customers — without losing track of their interest along the way.
The key aspect of a sales funnel is that it focuses on “moving” leads through the process rather than “inducing” them to action. In other words, you’re not trying to cram in as many actions as possible, but you’re trying to make sure that those who click on your offer, visit your website, and eventually make a purchase.
One of the best things about AWeber is that it simplifies the process of setting up a sales funnel, creating lead generation campaigns, and following up with prospects. First, you’ll create a lead generation campaign to attract interested customers to your product or service. Next, you’ll set up a series of emails to build trust and convince potential buyers that your product is the best option for them. Finally, you’ll follow up with a phone call or face-to-face meeting to close the sale.
This entire process can be automated with triggers, autoresponders, and workflow steps. Essentially, AWeber makes it easy to follow up with customers so you can continue the conversation and eventually close the sale. This reduces the number of times you’ll have to follow up and the amount of money you’ll have to spend on traditional phone calls and meetings. In addition, setting up a sales funnel in AWeber is as easy as creating a new marketing campaign.
Use Data To Make More Effective Decisions
As your business grows, you’ll inevitably reach a point where you need to make more effective decisions — and that means looking at more data. Whether you’ve been tracking website traffic, email open rates, or conversion rates, you’ll eventually want to put all of this information into a single place so that you can make more informed decisions about your marketing strategy.
Fortunately, AWeber’s platform makes this easy to do. First, you’ll want to create one spreadsheet for all your leads, where you can track conversion rates and other relevant data. Next, you’ll want to create a second spreadsheet for all your email marketing campaigns, where you can track email open rates, bounces, and more. Finally, you’ll want to create a third spreadsheet for all the data from your website, where you can track traffic, leads, and conversion rates.