The number of marketing platforms available for online marketers has increased dramatically in the last few years, but one of the most popular and effective platforms is still email. Marketers use email in conjunction with other social platforms to drive traffic to their websites. When someone clicks a link in an email and makes a purchase within 24 hours, that’s considered “conversion” and a solid indication that email marketing is still an effective strategy.
If you’re looking to increase your conversion rates with email marketing, you can do so with AWeber. This popular email marketing software allows you to create autoresponder campaigns that engage your audience and help you gain their trust while encouraging them to convert.
AWeber is one of the most popular and trusted providers of email marketing software, and they also offer a conversion tracking tool that’s compatible with the AdWords API. With their tool, you can see exactly how effective your past email marketing efforts have been and what changes you can make to increase your conversions.
Set Up Your Autoresponder Campaign
The first step in utilizing AWeber’s conversion tracking is to set up your autoresponder email marketing campaign. To do this, visit your account settings on the company’s website and click on the Autoresponder link. You will then be brought to a page where you can configure your autoresponder email schedule.
AWeber supports multiple email scheduling methods, such as daily, weekly, or monthly emails. You can also choose to have the emails sent immediately or set them to be sent at a later date. Finally, you can enter the email addresses of your target audience and choose how you want to reach them (i.e. email, Twitter, or Facebook).
Once you have your email list, you can start creating your autoresponder content.
Create Engaging Email Content That Gets Results
AWeber’s conversion tracking tool allows you to see the results of your email marketing efforts in real-time. This is a great way to constantly measure the effectiveness of your campaigns and determine what changes you need to make to improve your conversions.
The key to a successful email marketing campaign is to create engaging content that will make your audience want to convert. According to HubSpot Blogs research, users spend almost two hours per day on their phones simply reading email messages. When a marketer can engage his or her audience with well-written and well-designed emails, the chances of them converting significantly increase.
To create an engaging email campaign, you need to look at what your target audience is doing on social media platforms and create content that is relevant to them. If you can relate to something that they are discussing, you have a greater chance of encouraging them to convert.
For example, if someone is discussing the best way to get rid of acne and you have an email list of makeup artists, you could send them a beauty tips email that teaches them how to use the right products to achieve flawless skin. Or if someone is discussing the best restaurants in London, you could send them an email with a listing of your favorite restaurants.
When developing relevant content, you should focus on engaging with your audience on social media platforms rather than simply sending them marketing emails. Your Facebook or Twitter accounts should be filled with relevant and engaging content, rather than just sales messages. If someone is following you on social media, they already trust you enough to be interested in your content. This content then can be used to promote your products and services via email marketing.
To figure out what content will be most effective, analyze the results of your social media campaigns. If you’re not actively tracking your social media results, you can use tools like Hootsuite, Buffer, and Trulia to analyze the success of your campaigns. These tools can help you find the most effective content for your targets based on their interests.
You can also use tools like Google Analytics and HubSpot to find the most effective content for your audience and determine what types of messaging resonates with them. The key is to have content that is interesting and engaging for your customers so they come back for more.
Measure the Results of Your Email Marketing Efforts
To track your email marketing results, you first need to login to your AWeber dashboard. Once you’re logged in, you can choose the marketing channel you’d like to track (i.e. web traffic, app downloads, or email opens).
Next, you can enter the URLs of websites and apps that you’d like to track. These will then be added to the Dashboard along with any new sites and apps that you add from this point forward. (You can enter a maximum of 20 URLs at a time).
To begin measuring your website traffic, enter the URL of your branded or unbranded website into the field and click Start Tracking. You can then choose whether to track traffic from just the web or from all sources (i.e. website, mobile app, and social media channels).
If you’d like to track the results of your email marketing campaigns, click Tracking Emails and enter your email addresses. You can then choose the type of content you’d like to see (i.e. opens, clicks, or views) and how you’d like to receive the reports (i.e. daily, weekly, or monthly).
You can also choose to see how each individual email from your autoresponder campaign performed. If you’d like to do so, simply enter the email address of the contact you used for the campaign into the field and click See all my email opens. This will then bring up a list of all of the emails you’ve sent out and how many times they were opened. You can track email opens using the same settings as website traffic.
Another great way to figure out the effectiveness of your email marketing campaigns is to look at the click-through rates of your links. To do this, simply enter the URL of a website or an affiliate landing page into the field and click Start Tracking. You can then choose whether to track traffic from just the web or from all sources (i.e. website, mobile app, and social media channels).
If you’d like to see the click-throughs of individual links within your emails, enter the email address of the contact you used for the campaign into the field and click See all my email links. This will then bring up a list of all the links you’ve used in your emails and how many times they were clicked. You can track click-throughs using the same settings as website traffic.
Use the Analysis To Guide Your Future Campaigns
With AWeber’s conversion tracking, you can see exactly what resonated with your audience and help you determine what type of content you’ll want to create for future campaigns.
Through the platform, you can see all of the content that drove the most web traffic, app downloads, and email opens. This can help you figure out the type of content your audience wants and need.
For example, if video content is doing well but your website’s traffic is low, you can determine that your audience probably wants more video content but needs a website redesign to make it easier to navigate.
Through the platform, you can also identify the landing pages that were the most effective at driving downloads and then determine which ones you can use for future campaigns. Additionally, you can track the results of individual links within your emails and see how many times they were clicked. This can help you determine the most effective content within your emails and identify the links your audience most often interacts with.
Summary
Overall, AWeber’s conversion tracking is a great tool for determining the effectiveness of your past email marketing efforts and helping you find the best content for your next campaign. The tool also allows you to examine the demographics and psychographics of your audience and determine the most effective ways to reach them.
If you’re serious about email marketing, you should consider investing in this tool. The results may surprise you.