Do you have an email list? If so, you are well on your way to improving your affiliate marketing. Why? Because every single person on your list is a potential customer and/or affiliate collaborator. Plus, they’ve already shown interest in your business (via email) and might be more inclined to make a purchase or join your affiliate program once they hear about your offering from someone else.
But how exactly can you use your email list to improve your affiliate marketing? What should you do? Let’s explore.
Create More Buzz
The first step to using your email list to improve your affiliate marketing is to create more buzz about your product or service. If you are doing direct sales or ship products to customers, you’ll notice that most affiliate programs require at least some form of marketing (usually including some sort of advertising). So, in addition to telling your customers about your discounts and special offers, you can also share affiliate marketing blogs and articles with them. This will not only drive traffic to your site (and eventually purchase), but it will also create more buzz around your product or service.
For instance, if you’re an ecommerce store owner, you could share articles with your customers about trending products (which could be related to their interests). Or if you’re a blog owner, you could share articles with your readers about the latest trends and products that could be helpful and relevant to them. Think of lots of different ways that you can create more buzz around your product or service.
Connect With Influencers
If you can afford it, it’s a great idea to invest in influencer marketing. An influencer is someone who is well-known and recognizable in their industry for creating credibility through their content. When you connect with an influencer, you are essentially getting the word out about your brand, product, or service through a third party. This is a great strategy for improving your affiliate marketing, as influencers usually have a large and engaged audience. If you can get one or two of them to speak favorably about your brand or product, you’ll see an improvement in your affiliate sales.
Email Marketing and Content Personalization
The next step is to tailor your email marketing and content to be more relevant and engaging to your audience. If you want to improve your affiliate marketing, you should start by looking at your list-building efforts and determining the demographics and psychographics of your customers. With this knowledge, you can then pinpoint the right content to send them. And, to make sure they continue to engage with your brand, you can look to personalize your communications even more.
For example, if you notice that your customers often complain about your deals and discounts, you might decide to hold a Twitter party to celebrate a specific product’s anniversary. Or if you notice that your customers have a great deal of educational background, you could send them articles about educational products that they might be interested in.
Customization is also important when it comes to content. If someone reads an article about product X and then proceeds to purchase that product, you can bet that they’ll be interested in other content related to that product. You may even see an increase in sales from this strategy. For instance, if your marketing department has written an article about the top 10 bestsellers in your industry, you could send this article to your email list. Or if you notice that your customers are frequently searching for information about luxury brands, you could send them articles related to these brands. Sending frequent, personalized emails like this will make your customers feel like they are receiving special treatment and more likely to continue to do business with you.
Use Your List As A Way To Generate Product Reviews
Now, this isn’t a strategy for every business, but if you’re looking to improve your affiliate marketing, it’s a great idea to use your email list as a way to generate product reviews. This is where you can share articles about your product or service as well as get honest, expert opinions about them. For best results, you can find reviewers who have a wide audience and lots of followers. This will ensure that your product reviews go viral and generate lots of free, organic traffic to your site.
If you follow the above steps, you will see significant improvement in your affiliate marketing in no time. You may decide to add another stream of income by getting an affiliate marketing certification or license. There are plenty of courses you can take online that’ll teach you the ins and outs of affiliate marketing. And don’t forget to keep your eyes open for discounts and special offers from popular brands and businesses.