If you’re new to marketing, you may be wondering how to effectively reach the elusive “global online community” that is often talked about in marketing circles. Believe it or not, the Lebanese are a prime example of an international audience that you can market to, and thanks to the digital nomads that call this country home, you can do so using email marketing.
In this article, we’ll discuss how to build a successful email marketing campaign to reach the Lebanese market. We’ll cover key considerations including content, targeting, and measurement that will help you get started.
Why the Lebanese Market?
Email marketing in general is a powerful tool for any marketer, but the Lebanese market is especially valuable due to its sheer size and growth. According to the BrightLocal research group, as of 2016, there were 2.95 million digital nomads based in Lebanon, which makes up 28% of the country’s population. This is compared to a global average of 14% for the non-digital nomads of the world.
The percentage of Lebanese living in cities is also increasing, which suggests that those looking for work opportunities may be more engaged with the community and open to new experiences and opportunities.
The key takeaways from this article are:
- The importance of understanding your audience’s needs and wants.
- How to identify the best channels for reaching the target audience.
- The value of measuring the effectiveness of your campaign.
To reach the Lebanese market with email marketing, you must first consider your target audience and analyze their needs and wants. You can use a variety of tools, including psychographics, to find information about your ideal buyer, such as:
- Demographics (e.g., age, gender, income, education)
- Psychographics (e.g., interests, desires, motivations)
- Lifestyle (e.g., activities, mobile usage, social media presence)
- Sales Dynamics (e.g., customer relationship management [CRM], marketing funnel)
The information you gather will form the basis of your campaign. You can use this data to identify the best possible methods of reaching your audience. For example, you may decide that direct mail is the way to go, or that SEO is the best channel for gaining traction in the marketplace.
If you decide that direct mail is the method of choice, your next step is to identify a list of businesses that you think may be interested in your product or service. You can use a tool like HubSpot to generate a list of potential customers. Alternatively, you can create a list of email addresses that you’ve gathered during the course of your research. When it comes to direct mail, the size of your list is important, so make sure that you keep that in mind as you move forward with the campaign.
Social Media Marketing
If SEO seems too slow for your liking, you can always opt for social media marketing. This is when you use platforms like YouTube to post videos about your product or service, drive traffic to your site, and build credibility.
Videos allow you to connect with your audience in a more human way. Moreover, since social media is a place where consumers spend a great deal of their time, it’s a very convenient place to gain exposure and make a name for your product or service. With a little bit of effort, you can definitely make a successful case for social media marketing.
Building a Marketing Plan
Having a strategic plan is vital when it comes to marketing. You can use your audience analysis to develop key insights that will help you identify the right approaches and metrics for your marketing objectives.
Before you begin your email marketing campaign, you should have a clear idea of what you’re trying to achieve. To that end, you can use a tool like this marketing plan simulator to build a marketing plan that is customized to your needs and goals. This tool will help you develop the ideal email marketing strategy that is conducive to your success.
Channels For Reaching The Lebanese Audience
Once you’ve identified the most efficient method of reaching your target audience, you can begin to build a strategy for doing so. The first step is to consider the available channels and decide which one will work best for your needs.
The channels that you’ll want to consider for your campaign include:
- Search Engine Optimization (SEO)
- Social Media Marketing (e.g., Twitter, Facebook, LinkedIn)
- Email Marketing
- Direct Mail
- Video Streaming (e.g., YouTube, Vimeo)
- Mobile Marketing (e.g., text messaging, billboards, PSA’s [Public Service Announcements])
- Retargeting (e.g., Google Adwords)
All of these channels, with the exception of mobile marketing, have the potential to reach your target audience. However, not all platforms will work for your campaign. That said, video streaming and direct mail are viable options, while SEO, email marketing, and mobile marketing may require some adaptation in order to be effective.
Measurement And Analysis
To ensure the effectiveness of your campaign, you must be able to measure the results. Without measurements, you can’t tell if your efforts are paying off or not, which in turn makes it difficult to determine what to do next. To cut down on your research time, consider using marketing tools that can perform automated analysis and provide you with valuable information about your campaigns’ success.
The analysis that you get from such a tool will guide you in making the necessary adjustments to ensure that your campaign is as effective as possible.
Email marketing is a valuable asset for virtually any marketer, with the potential to reach millions of people around the world. The key to effective email marketing is to consider your target audience and determine what they want and need.
To that end, the BrightLocal research group has collated the following list of tips that should help you reach a Lebanese market with email marketing: