People have been sending each other emails since the very first ones were created in the 1960s. However, the way we interact with emails has changed dramatically since then. No longer do we just rely on these messages to convey important information; we now expect online stores, social media accounts, and email marketing to connect with us on a deeply personal level. This expectation makes it more important than ever that your emails connect, entertain, and educate your subscribers.
With that in mind, here are 10 tips for better email marketing on the Altavista platform:
1. Personalized Messages
You’ve probably heard the expression ‘a picture is worth a thousand words’. Well, when it comes to email marketing, a personalized message could just be that good. When you send someone a message with their name in the subject line and “X has been waiting for your reply” in the body, you’re giving them the impression that you know them, their needs, and their desires. This is, in fact, the sort of approach that can boost open rates by 23% and click-through rates by 37%.
Personalized messages aren’t just about faces. They can be about anything that’s personal to the person receiving the email. This could be a special offer for someone who recently got married, or it could be that they have a long-lasting anniversary present in mind and want to surprise their spouse with it. Perhaps you want to send an email that features a photo of your product, but you want to make sure that particular product is tied to an item that they’ve expressed interest in. The possibilities are endless!
2. Short And Sweet
You may think that a short email is a bad idea because it doesn’t take up more room on your contact list. However, studies have indicated that shorter emails are actually better. When the subject line is short and snappy, it catches the recipient’s attention more quickly. Interestingly, subjects with shorter subject lines are more frequently replied to than those with longer subjects. Try using shorter, more concise sentences and you’ll start to see the benefits.
3. Test Subject Lines And Hues
You’ve probably heard that subject lines matter, and that’s true. According to HubSpot Blogs research, only 9% of consumers actually click on subject lines that are less than four words in length. The chances of them doing so go up significantly if the subject line is between four and six words long. It’s also important to test out different subject lines to see how they perform. Some brands will pay up to $20 for each subject line they use on an email blast, so it’s important to try out a few different options to see which one performs best for your needs.
4. Timeless Content
If someone were to ask you what makes your emails special, aside from the beautiful packaging and wonderful smells, what would you say? Timeless content is at the heart of it. Timeless content is information that you know will still be relevant five, ten, or twenty years from now. It could be anything from the kind of merchandise you sell to tips on how to become a better parent or how to improve your employees’ productivity. The less you try to tailor your content to the needs of your subscribers, the more you’ll keep them interested.
5. Content Across Channels
In today’s world, people use multiple devices and operate in a semi-mobile state. This means that they consume information on the go, often opening emails on their smartphones. If you want to connect with your audience wherever they are, you should incorporate content across all channels. For instance, you could send a quick newsletter update via email, but you could also bump up product ratings and reviews on your blog, or even post a short video on social media channels to keep the conversation going.
6. Segmented Lists
It’s important to keep your list segmented according to the interests of your subscribers. For example, if you run a business that sells office equipment, you might want to create an email list for people who are interested in office technology. Then, you could create another segmented list for marketing to lawyers. Finally, you could create a third list for human resource managers.
7. Content Calendars
You might be tempted to send out your annual report at the end of the year, but you could actually increase open rates and become more effective with your marketing by posting your content at regular intervals throughout the year. While it’s always nice to get your annual report at the end of the year, you’ll notice that interest in your content peaks and plummets according to the season. To avoid waning interest, you could consider posting regular updates throughout the year to keep your audience interested.
8. Content Curation
If you have an entire team of content creators working for you, it might be a good idea to cull through their work and pick out the most engaging pieces. There are a number of platforms and tools that can make this process easier, and it’s usually a good idea to hire contractors to help you out. Having content creators on staff can certainly be beneficial, but it’s also important to figure out a process to automate much of the content curation so that you can keep your finger on the pulse of the industry.
9. Video Case Studies
The video case study is a video in which you show existing or potential customers an example of your work. The case study must be short, concise, and to the point, and you must use actionable takeaways. The ideal video case study will educate the viewer while also encouraging them to click through to your website or contact you via email.
10. Tracking The Results Of Your Email Campaign
It’s important to track the results of your email marketing campaign. This means you’ll need to measure the success of each individual effort in order to determine what works and what doesn’t. There are a number of platforms available that can help you track the results of your email campaigns, including Google Analytics, HubSpot, and MailChimp. The choice of which platform to use depends on your preference and the needs of your specific business. However, no matter what, it’s essential to track the results of your email marketing campaign so that you can improve upon what works and adjust your strategy accordingly.