10 Ways to Make Your Email Marketing More Amazeful

You’ve probably heard of email marketing. Maybe you’ve even used it as part of your marketing strategy. But did you know that there are countless ways that you can make your email marketing stand out from the rest?

Personalise Your Emails

If you’re reading this, I assume you’re already receiving plenty of automated emails from brands and businesses.

But what if I told you there was a way you could make those automated emails more personal?

By incorporating your customers’ names, locations, or other personal details into your emails, you’re more likely to get a response that is more inclined to listen to what you have to say. Not many people love getting emails that are the same generic ‘marketing email’.

And the best part is, you can do this without having to spend a penny!

Simply include their details in the ‘from’ field on your email marketing platforms, and you’ll be able to start incorporating more personal details into your emails without needing to break the bank.

Measure The Impact Of Your Email Marketing

It’s always best to measure the results of your marketing efforts. And since email marketing is one of the most cost-effective and popular forms of marketing, it can be the perfect fit for your brand’s marketing strategy.

If you’re looking for ways to improve your marketing efforts and want to see how effective email marketing can be, take advantage of the wealth of tools that are available to you. You can download benchmarking software such as MarketingCharts, or use tools like Google Analytics to track the impact of your emails.

These tools will give you the details you need to track the performance of your email campaigns. From opening rates and click-throughs to conversion rates and the growth of your email list.

Grow Your Email List

The more people you can add to your email list, the more you can grow your audience and the more impact your emails will have. Even if you send out a spam email, at least some of your recipients will see it as an attempt to provide value and stay on your email list. You can use a tool like MailChimp to easily grow your list.

While it can be difficult to get people to sign-up for your email list, it’s much better to have fans who are eager to hear from you than unwilling subscribers who would rather not hear from you. Plus, it costs you nothing to stay in touch with your subscribers.

Use Different Channels To Reach Your Audience

If you had the option to choose the channel that your target audience would receive your messages through, which one would you choose?

Probably email. Why? Most people have it in their inboxes all the time, and many use it to receive marketing materials. But a lot of millennials, for example, use Facebook to connect with friends and family, and read news articles or watch video content.

So it’s essential that you establish yourself on different channels, as some people will see your messages while others may stumble upon them. If you want to be seen as a legitimate source of information, you have to consider using more than one channel.

Test Different Kinds Of Subject Lines

It’s well known that people are more likely to open emails that have a subject line that is relevant to their interests. So if you want to increase the open rate of your emails, you need to find a way to incorporate this interest into your subject lines.

Try out different subject lines and see which ones get the most responses. You can use tools like MailChimp to easily determine the best subject lines for your emails.

For example, if you’re sending an email about fashion, your subject line should relate to something that will grab the interest of your recipients. Maybe you want to try ‘Fashion Related Tips For Women’ or ‘Trends For Your Dress Style’

Or if you’re sending an email to get people to subscribe to your newsletter, you could try ‘Early Access To My Newsletter’ or ‘Get Exclusive Content From My Blog’

Incorporate More Visuals

Emails that include more visuals typically perform better than those that are text-only. So if you want to improve the open rate of your email marketing, try incorporating more images into your subject lines and body copy. You can also use tools like MailChimp to create a better visual experience for your users.

Some people love receiving emails that are purely text, as it’s easy to skim over a lot of text in a short space of time. So if you’re trying to grow your email list, but don’t want to completely alienate your old audience, create a better balance between text and images. Incorporating more visuals will not only make your email marketing more appealing to your audience, but it will also make it easier for them to digest.

Avoid Using Too Many Sticky Phrases

If you’ve ever been on the receiving end of a marketing email campaign, you’ll know how quickly they can cause you to feel that you’ve been ‘sold’ something. Whether you agreed to receive the email or not, you’ll be faced with a daunting task of trying to recover from the effects of a too-powerful email marketing campaign.

The issue is that when you receive an email that is full of all kinds of marketing buzzwords, you’ll likely experience a cognitive overload. After reading several of these emails, your brain will start to reject the messages as being redundant or even fraudulent. So, while it may be tempting to start using phrases such as ‘exclusive offer’, ‘new product’, and ‘special price’, if your goal is to grow a mailing list, you’ll want to avoid using these kinds of phrases.

If you want to keep your existing audience interested, you can use email marketing to send a newsletter that will entertain and inform your subscribers. And if you want to grow your email list to eventually sell goods or services to your audience, you need to keep your promise to provide value to your subscribers with consistently good quality content.

Scroll to Top