How to Use Amazon PPC to Increase Your Email List

In order to continue growing your email list, you are going to want to look into purchasing a pay-per-click advertising package from Amazon.com. When you purchase a PPC (Pay-Per-Click) package from Amazon, you will begin to see a steady influx of new leads coming in to your website from all over the world!

Here is how you can use Amazon PPC to grow your email list.

Step one: Create a custom landing page.

The first step is to create a custom landing page on your website. This is going to be the page that your target audience comes to when they are searching for a business like yours. Once you have a custom landing page, you can begin setting the up the following options.

Step two: Choose your ads and set your budget.

The second step is to choose your ads and set your budget. You are going to use Google Adwords to find your target audience. Once you have set up your Adwords account, you can begin selecting your ads. You will want to consider how much you are willing to spend on each campaign. Setting a budget allows you to see how much you are spending where you can easily find the money you have set aside. If you are new to PPC advertising, begin with a small budget to see how it works. Once you have worked with Google Adwords a little bit, you can then move to a larger budget.

Step three: Place your ads.

The next step is to place your ads. You have two options here. You can either run ads on the search engine results page (SERP) or you can put them in the actual search engine. For the sake of this tutorial, we are going to focus on placing the ads on the search engine results page. When you place your ads on the SERP, you will want to ensure that you have chosen the right keywords for your ad. Remember, people are searching for your product or service, so your keywords should reflect that.

Step four: Measure the results.

The last step is to measure the results of your ad campaign. In order to do this, you are going to want to utilize two tools, Google Analytics and HubSpot.

Google Analytics

Google Analytics is a free tool that allows you to measure the results of your ad campaign. With Google Analytics, you can track where your visitors are coming from and how long they are staying on your website. If you have set up your Google Analytics account properly, you can view all of the traffic that has come to your website from the ads you have placed. From here, you can easily monitor the results of your ad campaign and determine if this is the correct path to take going forward.

HubSpot

HubSpot is another tool that you can use to measure the results of your ad campaign. HubSpot is more of an all-in-one marketing platform that allows you to set up automated email campaigns, create and send out professional-looking flyers, and place ads on the search engine. HubSpot is a bit more expensive than Google Analytics, but it does give you more features.

Why Amazon PPC

Websites like Amazon are not your typical online store. They have a very specific audience that they are trying to reach. To put it simply, websites like Amazon want to convince people that they are the best option available and they are going to do this by offering high-quality, well-written content that is easy to understand.

If you are looking to grow your email list, you are going to want to purchase a PPC package on Amazon. Doing this will allow you to gain traffic to your website and subsequently gain subscribers.

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