Looking for a free email marketing report to learn more about this growing marketing channel? You’re in the right place! In this article, we’ll discuss the various ways you can use email marketing to grow your business and how you can become an expert email marketer.
Why Email Marketing?
No, we don’t need to tell you again that email marketing is an effective way to reach your audience. You probably already know this and are using email campaigns to gain new subscribers, to encourage existing customers to subscribe, or to gain new business opportunities (lead generation). Let’s take a look at some of the key stats regarding email marketing to see why it’s such a popular channel.
According to the Email Marketing Report from Litmus, here’s a breakdown of the various email demographics:
- 32.9% of global email users are in the United States
- 27.6% are in Brazil
- 16.9% are in Indonesia
- 10.9% are in the United Kingdom
- 9.5% are in Indonesia
- 7.9% are in Brazil
- 4.1% are in the United States
- 3.3% are in the United Kingdom
- 2.0% are in Canada
- 1.8% are in Germany
- 1.2% are in France
- 0.9% are in Australia
- 0.7% are in Mexico
- 0.6% are in Argentina
- 0.6% are in Russia
- 0.4% are in Indonesia
- 0.3% are in the United States
- 0.2% are in Brazil
- 0.2% are in the United Kingdom
- 0.2% are in Canada
- 0.2% are in Germany
- 0.2% are in France
- 0.1% are in Australia
- 0.1% are in Mexico
- 0.1% are in Argentina
- 0.1% are in Russia
If you’re not yet using email marketing to reach your audience, why not? Are you waiting for something more ‘advanced’? Email marketing is not ‘advanced’ – it’s just grown-up fun! With the right tools and approach, you can’t help but love it.
Email Marketing Automation
If you’re looking to grow your email marketing campaigns, you have lots of options. Not only can you use tools like Mailchimp to help you send out your emails automatically (and with a little bit of smart thinking, you can even do this without spending a penny), but you can also use various apps and software to help you manage your campaigns and analyze the results of your efforts. For example, HubSpot Email Marketing allows you to design automated emails that are sent out at predefined intervals and can track the results of your campaigns – helping you identify any weak spots and improve future email marketing efforts.
Another great option for email marketers looking to automate parts of their campaigns is Mailjet, which provides a simple and easy-to-use interface for creating personalized emails with content that’s specific to each subscriber. This content can be delivered automatically and in real-time, based on the individual preferences of each subscriber. Essentially, it’s a one-stop-shop for automating all aspects of your email marketing campaign.
Why Should You Study Email Marketing?
Depending on how you define ‘studying’, there’s a solid case for studying email marketing. Email marketing is a mature channel and the field is constantly evolving, with best practices and new trends emerging every day. While you don’t necessarily need to study to be an effective email marketer, it won’t hurt your case if you know how to behave like an expert – and what tools and resources are available to make that happen.
If you’re looking to grow your email marketing success, where should you start? Should you go the technical route and try to implement an in-house solution or create a hybrid model where you use both in-house and third-party tools? What platforms should you focus on and which ones should you avoid? How do you measure the success of your email marketing campaigns?
To address these questions, we’ll begin with an overview of the various tools and approaches you can use to implement and study email marketing. Then, we’ll dive into each method in detail, including tips on how to utilize each of these techniques effectively.
Technical vs. Hybrid Email Marketing
As we’ve established, email marketing is a popular channel for businesses of all sizes and it’s constantly expanding, which makes it a great place to be if you’re looking to grow your business. However, not all businesses are created equal and some have to settle for less in terms of their online presence due to budget constraints – placing them at a disadvantage when trying to engage with potential customers.
In order to provide these businesses with the same level of exposure that bigger companies enjoy, a number of companies have created various hybrid models where they utilize both in-house employees and third-party providers to help them manage their email marketing campaigns. Tools like Mailchimp offer an affordable solution for small businesses wanting to gain the benefits of an email marketing program without the hefty price tag typically associated with other vendors – providing them with the flexibility to grow their business without having to worry about budgets.
If you’re looking to study email marketing and you’re not sure whether or not you should opt for a technical route or a hybrid model, here’s some general guidance:
- If you’re running a super-low budget, you might want to opt for a technical route – implementing an in-house solution that handles everything from sending emails to your subscribers to collecting and analyzing the results of your campaigns.
- Otherwise, a hybrid model might be the way to go – utilizing both in-house employees and third-party tools to help you design and send out automated emails that are specific to each subscriber’s needs and can track the results of your campaigns, all while maintaining a healthy budget.
Now, let’s take a look at each method of implementation in detail.
If you don’t have the budget for a dedicated email marketing team, you can always opt for an in-house solution. At the very least, you can utilize your current marketing and communications department or hire a part-time employee to handle your email marketing needs. What you should keep in mind is that in-house solutions are no substitute for quality service and you’re at the mercy of the platform – meaning that glitches can and will happen. The good news is that these platforms are often highly configurable and you can use various tools to tighten the gaps in coverage and reduce any downtime. This also makes it much easier to diagnose and fix any issues that may crop up – making in-house email marketing a lot more reliable than you’d get from a third-party provider.
One of the beauties of email marketing is that it’s fairly inexpensive – especially if you’re utilizing tools that handle all the heavy lifting for you. Mailchimp and HubSpot Email Marketing are two of the more popular choices for small businesses wanting to implement an email marketing program and both offer a free tier, allowing you to try out their software without worrying about costs. Even Google’s free suite of tools (Gmail, Analytics, and Ads) offers a wealth of features for free – allowing you to gain experience even if you don’t want to spend money.
If you’re looking for an affordable and reliable solution for handling your email marketing, consider outsourcing. Hiring a virtual assistant to handle your email marketing can be a cost-effective way to gain the benefits of an email marketing program without the burden of maintaining an advertising account or dealing with glitches that might crop up due to technical errors. Not sure how to find the right virtual assistant for the job? Seek out freelance writers, editors, and online market experts to get a sense of what they offer and whether or not it’s right for your business.