People love to download apps. Whether it’s the latest game or a popular productivity app, people are always looking for ways to download new apps. But how do you get them to try your app? You could pay for advertising or try to rely on word-of-mouth, but there’s a better way. You can use email marketing to get more app downloads.
Let’s dive in and see how you can use email marketing to get more app downloads.
Set Up A Mock Market Place
If you’re just entering the world of email marketing, setting up a mock market place is a great way to get familiar with the tools and techniques. It’s also a great way to try out different email marketing campaigns without risking any real money. Since you’re just playing around, there’s no harm in creating a few test accounts either.
You can use tools like Google Sheets, or you can try out the Google Apps Mock Market which has more features. Either way, you’ll want to get a list of the apps that your target audience is using so that you can choose the right messaging. This will also help you to find the right content to promote to your audience.
Find Out What Your Target Audience Wants
With any marketing campaign, you want to ensure that you’re providing valuable and interesting information to your audience. This is especially important with email marketing because people are less likely to open your email if it’s just an endless list of sales pitches. Instead, you want to use your email to provide your audience with useful information that will help them to make better purchasing decisions. This means that you have to understand what your audience wants and needs so that you can choose your messaging effectively.
An effective email marketing strategy relies heavily on using email analytics to identify patterns in user behavior. This allows you to choose the right content, messages, and offers to engage your audience. You can also use analytics to determine the effectiveness of each campaign so that you can optimize your approach and get the maximum impact from your efforts. For example, if you notice that your display ads are bringing in more revenue than your email marketing, then you might want to focus more on display ads. But if your email marketing is bringing in the most revenue, then you should probably shift your efforts there instead.
Determine The Right Timing
Just because you have a new product or service to promote, it doesn’t mean that now is the right time to do it. Chances are your target audience isn’t even thinking about what you offer yet. Your product might be brand-new and haven’t even entered the market yet. Or, it could be a seasonal product that your audience is more likely to be interested in at the moment.
You have to consider when and where your audience is so that you can choose the right medium for the right message. For example, if you’re promoting a fitness app, then Facebook Live is a great place to do it because people are more likely to be interested in fitness at the moment. But if you’re trying to sell them furniture, then YouTube probably isn’t the best choice since they’re more interested in technology.
Create A Growth Mindset
When you set up a growth mindset, you’re teaching your customers to believe that their opinion doesn’t matter and that they can’t know everything. Instead of focusing on their lack of knowledge, you’ll bring up their strengths and skills. This will encourage them to think that they can learn new things and that their opinion can be valuable.
Bringing a growth mindset to your email marketing helps you to generate more leads because people with a growth mindset are more open to new ideas. If someone has an open perspective, then they’ll be more receptive to your messaging and more likely to click on your bait.
For example, if you sell health and fitness products, you could start by praising the virtues of a healthy lifestyle. This will build trust with your audience since you’re starting with a base of honesty and good intentions. Then, you could explain how your product helps people get fit. At this point, they’ll believe that you’ve got something valuable to offer because you’re not just throwing out marketing fluff. You’re providing them with useful information that they can actually implement and benefit from.
Focus On The Basics
If you stop and think about nearly every piece of marketing copy that you’ve ever seen, you’ll realize that they rarely focus on the basics. Instead, they go into complicated jargon, use big words that most people don’t understand, and try to imitate the sound of a popular comedian. This is why when people scan a marketing email, they often ignore it or mark it as spam. You don’t need to be so complicated — let’s be honest, neither do you.
Keep it simple. Tell them specifically what they need to know, don’t try to impress them with your expertise, and don’t use big words that they might not understand. A study conducted by HubSpot found that the simpler the message the more likely people are to read it and act on it. Your emails need to be easy to understand and memorable. When you boil it down to its most basic form, your email will contain the essentials and you’ll be able to direct people to the right place.
Use Keywords And Tricky Phrases
If you stop and think about nearly every piece of marketing copy that you’ve ever seen, you’ll realize that they rarely focus on keywords. While it’s important to include keywords in your messaging, it’s also important to include them in a natural way. If you overdo it and stuff your keywords all throughout your copy, then it’ll start to look like you’re trying too hard. Just sprinkle your keywords throughout your copy, whenever possible, in a natural and conversational way.
For example, if you’re selling fashion accessories, you could use the phrases, “stylish purse,” “modern purse,” or “ethnic purse.” Instead of using a few keywords in a list of meaningless synonyms, you’ll sound like a native English speaker who is familiar with all the different types of purses.
Keep in mind: your keywords aren’t just words. They’re also phrases and sentences that you create. If you want to optimize your emails, you’ll want to sprinkle your keywords throughout your copy in a creative way that makes sense in the context of your message. For example, if you’re promoting a fashion accessory brand, but your target audience is interested in fitness equipment, then you might want to try something like this:
- “The style of your purse says a lot about you. And we bet your friends and family would love to know what kind of woman you are. So for fun, why not let them in on the secret? We’re sure you’ll agree that it would be good to have a taste of what’s inside your purse. And what’s better than having a little fun and learning something new about yourself along the way?”
- “If you’re looking for a gorgeous new purse that stands out, check out these luxury brands”
- “Luxury purses don’t have to be a symbol of wealth and privilege; they can be a source of fun and learning about style “
Monitor Keywords And Performance
If you stop and think about nearly every piece of marketing copy that you’ve ever seen, you’ll realize that they rarely focus on measuring the results of their campaign. While you don’t need to run a formal study to see how effective your email marketing was, you can use tools like Google Analytics to analyze key performance indicators like open rate, click-through rate, and conversion.
For a retail business, the most important metric might be conversion as it directly relates to the number of people who actually purchased your product or service. But for other businesses, like an online marketing or communications agency, the most important metric might be click-through rate because it indicates the effectiveness of your marketing efforts. Your CTA (call-to-action) might be to visit a web page, make a purchase, or subscribe to a newsletter, so measuring the click-through rate for that CTA is critical to understanding the performance of your campaign.
You can use keywords, hashtags, and email marketing tools like A/B testing to compare the effectiveness of different messages and styles. In a nutshell, you can use all the data that you’ve got to make the right decision about your next move. Don’t worry too much about the performance of your last email marketing campaign because, as we’ve established, they rarely provide any relevant information. Instead, you can use the data you have to inform your decisions about your next campaign. The future of marketing is in the data.