We are proud to announce the general availability of Appian Email Marketing & Metrics, a fully managed service that allows you to build an email marketing program from the ground up with little to no tech stack knowledge.’ We’re hoping that by providing this service, we can enable marketers to have better conversions and grow their email lists.’
It’s been said that the way we engage with customers through email is changing, and we couldn’t disagree more.
Over the last few years the email marketing world has shifted from pure marketing automation to customer-centric strategies, focusing on delivering a high-quality personalized experience to each individual in your marketing funnel.
As a Marketo user, you have access to a number of email marketing tools that allow you to grow and segment your email list, refine the way you communicate with your audience, and analyze the success of your campaigns. However, putting these tools together takes extensive knowledge and experience in email marketing, which is why we’ve built a one-stop-shop to make it easy to get up and running.
What sets Appian Email Marketing & Metrics apart from other platforms is that we design and manage your entire email marketing program from end to end. Our team of email marketing experts will work with you to create an email marketing strategy, select the right email marketing software, and train you to use it effectively.
While other companies get contracted to build your email list, we get paid to keep it healthy.
If you’re looking to create a more personalized, individualized experience for your customers, and want expert help taking care of all the details, then we encourage you to try out Appian Email Marketing & Metrics for yourself. You can find the full pricing page here, or contact our support team at
for more information.
Fully Managed Email Marketing
You may wonder whether or not you need a tech stack to get started with email marketing. This is generally not the case, you can run your email marketing program from the ground up without any special software or tools. However, it’s highly recommended that you utilize a managed service to get the best results.
If you’re looking to create a more robust and advanced program, or want someone to take care of all the technical details so you can focus on growing your business, then a managed email marketing service is the answer. A managed service takes care of the heavy lifting for you, allowing you to focus on what’s important to you, increasing your productivity and reducing your stress.
Why Choose Email Marketing?
Despite all the digital marketing platforms available today, email marketing remains one of the most effective and versatile platforms available. Here are just a few reasons why.
1. It’s free. Email marketing is one of the most inexpensive digital marketing strategies available. You can put together a basic email marketing campaign for less than $100 a month. If you have a smaller budget, there are also a variety of free tools and plug-ins that you can use to create and send out automated emails that can help you get the word out about your product or service.
2. It has a long history of being effective. According to HubSpot Blogs, email marketing is one of the most effective digital marketing strategies available. The blog states that while other strategies may see a surge in interest globally, email marketing continues to be a popular choice among marketers, especially among B2B marketers.
3. It’s highly customizable. When you have a good handle on the basics of email marketing, you can start playing with the platform to create more advanced campaigns. You can select the email content and send it out to your recipients using a wide variety of templates. You can also modify the look and feel of your emails entirely with the use of various apps, extensions, and plug-ins. Simply put, with email marketing, you can be as creative or as technical as you want to be.
How Does Email Marketing Work?
At its most basic level, email marketing is a marketing strategy that utilizes email as the primary tool for communicating with customers and potential customers. For e-commerce businesses, product announcements and promotions are typically the first point of contact for potential customers, so you can bet that email is going to be a staple of your marketing strategy.
Like any strategy, knowing how to effectively use email marketing to grow your business is not easy. There are many forms and styles of email marketing, which may mean that you need to try a few to see which one works best for you.
What Is The Role Of Email In Your Digital Marketing Strategy?
Email marketing isn’t going anywhere, in fact, it may be one of the most effective marketing strategies available. However, just like any other marketing channel, you need to put together a comprehensive strategy that focuses on identifying the type of audience you have, and what goods and services they might be interested in.’
You also need to determine how you plan to use email to gain brand loyalty and encourage customers to make repeat purchases. An essential step in developing a successful email marketing strategy is to create a buyer persona and target audience profile, which details their buying habits, interests, and characteristics.
Then, you can create email marketing campaigns that are individualized and optimized to appeal to your specific audience. You can also use personalized subject lines, which has the added benefit of increasing open rates by 17% according to HubSpot Blogs. Finally, you can use email to follow up with customers, encouraging them to take advantage of your offer, or follow up on their previous activity.
Top Email Marketing Stats To Know
If you’re serious about expanding your email marketing presence and taking your business to the next level, then you need to know a few key email marketing stats.
Firstly, it is important to understand the demographics and key psychographics of your audience. Never, under any circumstances, market to children or teens with your email marketing. Additionally, knowing how many people you have in your email list, the average open rates for each type of email, and how many people are clicking through to your website from your emails are all essential information. This way you can accurately assess the effectiveness of your campaign and determine whether or not you should continue.
Once you have determined that email marketing is a worthwhile strategy, you can start playing around with your platform of choice, selecting the right tools and extensions to create a robust and effective marketing campaign.