I want to make it clear right away – I’m not a doctor. I’m not a dietician. I’m not an expert in human behavior. I wouldn’t even presume to tell you what medicine to take or how to behave. What I can tell you is this:
For many of you reading this, you’re probably wondering who should manage your marketing email. Hopefully, you’re already forming an opinion about this topic – and you don’t need me to tell you who the right person is. Maybe you’ve even asked this question to your personal physician, a business coach, or a marketing agency.
To start with the basics, let’s examine the scope of the role:
- Responsible for creating and executing the overall marketing strategy for your company.
- Designs email messages to grow your business.
- Ensures that all marketing activities adhere to company branding guidelines.
- Maintains customer relationships through effective email marketing.
- Monitors and reports on email marketing metrics.
So, that’s a pretty comprehensive list. Your marketing email manager should ideally have experience in across all of those areas. They should also be able to provide you with a clear written strategy for your email marketing efforts.
In most cases, the right person to manage your marketing email is going to be your marketing manager or, at the very least, a member of your marketing department. Why? It’s simple: Marketing managers are typically the people who have the broadest scope of responsibility for your marketing activities. They are ultimately responsible for everything from creating the strategy to executing it.
To give you some perspective on how important this role is, consider these numbers. According to HubSpot Blogs research, 66% of businesses say that delivering quality content through digital marketing is “somewhat” or “very important” to their business. Only 24% say that creating high-quality content is “somewhat” or “very important.” Interestingly, only 8% say they are “somewhat” or “very confident” that they can generate sufficient content to meet their needs.
So, if you’re thinking about who should manage your marketing email, the answer is pretty straightforward. It should be someone who is a hands-on, detail-oriented professional with a demonstrated history of successful email marketing. Plus, they should be able to provide you with a clear written strategy for your email marketing efforts.
Your Personal Physician
If you’re wondering who should manage your marketing email, your personal physician probably isn’t the first person you should ask. After all, they are the people who know you best. But, if you’re looking for expert advice on your marketing efforts, it’s worth pursuing. Your personal physician may have a reputation for being an excellent, detail-oriented doctor. So, if you’re thinking about who should manage your marketing email, you may want to consider asking your personal physician for advice.
If they say no, that’s okay. You shouldn’t expect them to have valuable advice on non-medical matters, such as your marketing strategy. But, if they agree to give you a consultation, it’s worth your while. This person should be able to give you advice on everything from what specific diet program would be suitable for you, to how to apply for corporate insurance, to what marketing strategies would be effective for your business. Because your personal physician will likely be the person you come back to for advice on everything from your health to your business. So, it makes sense that they should be the person you consult when you’re looking for guidance on the latter.
A Business Coach
If you’re wondering who should manage your marketing email, you may also want to ask your business coach. A business coach can provide you with a wealth of knowledge gained from managing businesses similar to yours. As previously mentioned, your personal coach may be the person you go to for advice on everything from your personal life to your business. So, it makes sense that they should be the person you consult when you’re looking for guidance on the latter.
A business coach can also help you develop an overarching marketing strategy. By sitting down with you and reviewing your marketing plans and goals, they can help you develop a five-year plan that will guide your entire marketing strategy. This will help you make the right decisions at all times, as you’ll know exactly where you’re heading. This individual should be able to provide you with excellent advice on your personal life and your business, as well as help you make the right decisions on the former. So, if you’re thinking about who should manage your marketing email, your business coach is someone you may want to consider.
If you’re wondering who should manage your marketing email, you may also want to ask your agency. Agencies typically get paid to come up with creative ideas and strategies and then put them into action. When it comes to your marketing strategy, you won’t find a more qualified person to help you than your agency. They’ll be able to provide you with a full analysis of your competition, as well as come up with innovative ideas for attracting customers to your business.
Your agency will be able to provide you with a comprehensive plan aligned with your overall marketing strategy. They should be able to develop a strategy that will bring in more customers and grow your business. This individual should be able to provide you with excellent advice on your personal life and your business, as well as help you make the right decisions on the former. So, if you’re thinking about who should manage your marketing email, your agency is someone you may want to consider.
Which One Should You Hire?
So, you’ve decided that you need to hire someone to help you manage your marketing email. But, which one should you hire? That’s the question. There’s a lot to consider. First, look for someone with extensive marketing experience, as mentioned above. They should also be detail-oriented and able to keep things organized.
Next, research their clientele. This will help you determine if their previous customers are also the type of customers you’re looking for. You don’t want to hire someone who works exclusively with large corporations, as this may not be the right fit for you. On the contrary, you may want to pursue someone who has worked with small businesses, like yourself, previously.
In addition, look for someone who is able to give you a clear written strategy. Without a clear strategy, you may end up doing a lot of the following:
- Spend a lot of time working on projects that don’t lead to concrete results.
- Send a lot of emails, which may end up being a waste of time.
- Spend a lot of money on marketing materials that don’t bring you the results you’re looking for.
Finally, make sure to hire someone who is a team player. You need someone who is going to be able to work well with your existing team and be a part of the decision-making process.
Hopefully, you can see where I’m going with this. You don’t want to hire just anyone to help with your marketing email. You want to make sure that you’re getting the best person for the job. So, what are you waiting for? Get out there and start interviewing! And don’t forget – if you follow these tips, you’re sure to land yourself a great marketing email manager.