Arc is the perfect tool for building and growing your email marketing list. Not only do they have a free version that allows you to build a relatively simple list without any of the frills of a more expensive product, but they also allow you to easily upgrade to a paid version if you choose to do so. Let’s take a closer look at how you can use Arc to develop your email marketing strategy.
Get A Free Account
The first step to building your email marketing list is to get a free account with Arc. You’ll find this option on the main page of the tool, or you can click the Get Started button to be directed to the free-trial landing page. From there, you can click the Get Started button to access the option to create a free account. You’ll be asked to enter your email address and then click the Create Account button to finish the process.
Use The Free Version
Once you’ve created a free account with Arc, you can log in and access your inbox. There you’ll find a welcome email, which you can edit, along with several other emails that you can use to build your email list.
While the free version of Arc does give you an email inbox, newsletter signup form, and several pre-made emails that you can use to grow your list, it lacks a few of the features of the paid version. For instance, you can’t upload a.PDF or other file types to use in an email campaign, and you can’t add call-to-actions to the pre-made emails. If these are features you require, then you might want to consider paying for the additional features of the product.
Upload A Landing Page & Set Up A Welcome Email
If you’ve launched a product or service and are looking to build a list of potential customers, you’ll want to have a landing page set up that encourages them to sign up for your email list. While you could create a generic landing page and use a tool like Google Analytics to track the traffic to this page, it’s highly recommended that you use a tool like WordPress to create a custom landing page that fits your brand’s identity. This will not only help you get more out of your website visits, but it will also help you get more people to sign up for your list.
Just because you have a landing page doesn’t mean you need to stop there. Once they’ve arrived at your site, users will expect to see some sort of content. To keep them on your page and encourage them to subscribe to your email list, you could use a tool like Jetpack and create a few more engaging posts. This could include using various strategies to attract and engage real people on your social media accounts.
When someone decides to subscribe to your email list, you’ll want to send them a welcome email that includes a summary of what they’ve subscribed to, as well as several other reasons why they should continue subscribing to your list.
Create Awesome Subject Lines
One of the main reasons people unsubscribe from email lists is because the subject lines are either too long or poorly written. To prevent this from happening to your subscribers, write catchy subject lines that will make them interested in what your content is about. To come up with some awesome subject lines, you could use a tool like Sejda to generate ideas for you.
For example, if you’re sending an email about new products that are available for purchase, you could write:
- Auction items in stock
- New products
- Hot sale
- Limited time offer
- Sale ends soon
- Free shipping
- Extra discounts
- Special offers
- Exclusive deals
- Best offers
- Sale
You could also use a service like A/B Testing to see which subject line performed the best for you.
Use Repetition To Build Trust In Your Brand
The more you say about a product or service in your marketing material, the more people will begin to see your brand as an authority on this subject. To develop this trust, you need to rely on repetition. If you’re saying the same thing over and over again, but in a different way or using different words, your audience will begin to question whether or not what you’re saying is true. To use repetition effectively, you could write an article on your company blog about a product or service you are promoting, then use this article as part of your email marketing campaign.
This may not seem like an obvious method of getting people to subscribe to your email list, but using repetition can help you develop trust with your audience.
Personalized Messages Increases Open Rates By 23%
Although email marketing is a very effective method of communication, especially with millennials, there is still a lot of room for improvement when it comes to open rates. One of the reasons why people aren’t opening your email messages is because the subject lines are either too generic or lacking in personality. To increase the chances of your email messages being opened, you need to add a personal touch to the subject line.
To test this out, you could write a few different subject lines for the same email, with one version using your company’s name in the subject line and another using your first name only. Not only does this test show that personalized messages increases open rates by 23%, but it also allows you to figure out what works best for your company.
Use Social Media To Build A Following
To build an audience and gain credibility with your audience, you’ll want to start using social media. The key to this is to use your social media accounts not just to post about your brand, but also to engage with your followers. This could include things like answering their questions, retweeting their useful information, or sharing their stories.
To start, you could try using platforms like Twitter and Facebook to engage with your audience. Not only will this allow you to build credibility with your followers, but it will also help you find and grow a passionate audience.
Use Email Marketing To Progress To The Next Level
Once you’ve established yourself as an authority in your niche, you can use email marketing to progress to the next level. For example, if you’ve built a following of photographers on Instagram, you could use email marketing to reach out to those photographers and ask them to feature you in a future shoot.
This is one of the reasons why it’s important to have a social media platform like Instagram. Not only can you connect with other users through Instagram, but you can also use the platform to grow your email list and establish your authority in your niche. With time, you could even find yourself with a whole community supporting you.
Email marketing isn’t going anywhere, but it is always expanding its boundaries. Thanks to the continued development and implementation of machine learning and artificial intelligence, we’re constantly seeing new, innovative ways in which marketers can reach their audiences. As this tool continues to develop, marketers should continue looking for ways to use it effectively and build their lists.