Email marketing is a powerful tool for any business, and one of the most effective ways to send an email is with an attachment. In fact, studies show that when compared to those who sent emails without any attachments, those who used this technique saw a 64% increase in click-through rates and a 123% increase in conversions.
Though there are plenty of email marketing services out there, none of them compare to AWeber in terms of its feature set and popularity. If you’re looking to try a new email marketing platform or are just curious about how to attach files to emails you send out, then this article is for you.
Step One: Create An Account.
Before you begin, you’ll want to create an account on AWeber. This is a free account that gives you basic email marketing features, such as sending out regular newsletters and creating event calendars. You can try out the service without making a commitment and then, if you like what you see, you can upgrade to a premium account with all the benefits that come with it.
Step Two: Select The Type Of Email Template You’ll Be Using.
Next, you’ll want to select the type of email template you’ll be using to send out your messages. There are plenty of options to choose from, so you might want to experiment a bit to find the one that works best for your needs.
You can use one of AWeber’s email templates for the basis of your emails. You’ll find a wide variety of pre-written templates that you can customize with your own text and attachments, if you need to. Though it is possible to write your own templates, you can find a wide range of professionally-written templates that you can use as is or customize to fit your own needs. You can even use different email templates for various portions of your email marketing campaign, if you want.
Step Three: Set The Recipient List.
This step is important because it will determine how your email marketing campaign will function. You’ll want to set the recipient list here, so make sure you enter a valid email address for each member of your audience.
If you’re using a free account with AWeber, then you won’t be able to send email messages to more than 500 people at once. But that should not be a concern because you can sign up for a premium account that offers the ability to send bulk emails. Plus, you can use the free account’s built-in list of subscribers to create a new, unduplicated list of subscribers that you can use instead. With a little bit of planning, you can have an unlimited number of recipient lists, so you won’t run out of room even if you send messages to thousands of people at once.
Step Four: Review And Then Preview Your List.
You’ll need to review and then preview your list before you send out your first email, so make sure you’re comfortable with the names and email addresses you’ve entered.
You can remove any email addresses that are invalid or out of date, and you can change the email addresses of those on your list to reflect your preferred format. Once you’ve reviewed and adjusted your list, you can send out a test email to see how things look.
You can also download a sample email from your account to view how it will look when you send it out. Simply click on the little blue email icon in the top right corner of the page.
Step Five: Customize The Background Of Your Email.
The background of your email can be anything you want, so long as it fits the theme you’ve established for your campaign. You can use a photo, a graphic, or plain text to fill in the space on your email’s background.
If you want something a little more detailed, then you can use an image-editing program such as Photoshop to create a background that consists of multiple layers, using the various elements of your chosen photo as a starting point.
As a general rule, the smaller the email, the bigger the importance of the background image. So if you have a lot of space, you can use a graphic of a sunset or a nature scene as your background. If you’re doing something more conventional like an anniversaries email for a company that publishes books, then you can use a photo of a book to represent their work.
Step Six: Add Some Content To Your Email.
It’s important to add some content to your email, even if it’s only a few words. Just including a few sentences can make your email more personal and interesting. You might want to include information about a special offer or event, or you can use the opportunity to provide some helpful tips or hints on how to solve a particular problem.
You can also use this space to highlight an achievement or piece of news that you’re proud of. For example, you can use an email to announce that your company has been recognized by the New York Times for its environmental efforts.
Step Seven: Design The Subject Line For Your Email.
The subject line for your email should be something that will make it interesting and unique. Though your email’s content will draw the reader in, the subject line is what will make them click on your email versus those of your competitors.
The subject line should not be more than a couple of sentences long and it should not contain any spelling errors. Keep it simple and to the point.
You can also include a colon (:) at the end of the line to make it less prominent.
Step Eight: Schedule Your First Email Blast.
Now that you have your list prepared and validated, you can schedule your first email blast. Just log in to your AWeber account and click on the big blue ‘SCHEDULE’ button in the top right corner of the page. You can choose the date and time for your first email blast in the pop-up window that appears. Make sure you choose a time that will be convenient for your audience. If you want your email to go out at 10:00 am Pacific Time on a Monday, then do that.
From there, you can select the mailing lists you’ll be using to send your messages. Remember, you can use different email templates for different portions of your email marketing campaign, so you can have a personal email for your friends and a business-oriented email for your subscribers.
The last step is to simply click on the ‘SEND’ button. You’ll receive an email when your first email blast goes out, as scheduled.
From there, you can continue to add more contacts to your list and send more emails to your subscribers. It’s that simple.
You can use the built-in list from your free account or you can upload your own list of contacts. Either way, the process of creating an email list and sending out regular messages is quite simple and straightforward. You can use AWeber’s free account to get started immediately.
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