If you’re an attorney or a law firm you’re probably familiar with the term “e-discovery”. Essentially, e-discovery is the electronic discovery process which, when implemented effectively, can result in dramatic time-saving for both lawyers and litigants alike. While there are many cases where e-discovery can benefit a law firm, it’s always a good idea to consider a wide array of considerations when thinking about implementing this process. One of the most important things you need to ask yourself is, “Should I hire an email marketing firm to help me with my digital marketing?”
Why Should You Hire an Email Marketing Firm?
It’s well-known that email marketing is one of the most effective and affordable digital marketing strategies there is. Not only that, but it uses easily-acquired information to engage with your audience and encourage them to opt-in to your mailing list. In other words, with email marketing you don’t have to spend a lot of money on expensive ads in order to gain traction in your marketplace. You also don’t need to have a massive social media following in order to succeed with email marketing.
What Should You Look For In An Email Marketing Company?
In addition to being an affordable and effective digital marketing strategy, email marketing also has a number of distinct advantages. First, you can use a number of free tools online to set up your email marketing campaign quickly and easily. Not only that, but you don’t need a lot of expertise in order to get started. Simply input the e-mail addresses of your intended audience and you’re good to go. Now, you can begin sending out automated emails containing pitch-perfect subject lines and a steady stream of engaging content.
Since most businesses still operate off of paper files and faxes, e-discovery is something that’s far from being a futuristic idea. As a result of this, much of the legal industry has been greatly affected by e-discovery and its resulting time-consuming processes and fees. With the help of an email marketing firm, you don’t have to spend hours pulling digital records and documents in order to prove your case in court any longer. With e-discovery, lawyers can now effectively and efficiently navigate the legal system while also keeping their clients informed of the status of their case.
How Can An Email Marketing Firm Help You?
When you work with an email marketing firm, you don’t need to worry about a thing. For the most part, they take care of the entire process. From creating the marketing plan to distributing your emails and tracking engagement, they’ve got you covered. Additionally, since they’re a virtual team, you don’t have to worry about the physical location of the person handling your account. This convenience factor alone could make the difference between opting in to their mailing list and not bothering to do so. When you’re working with a reputable and experienced marketing firm, you can bet that they’ll have a physical address and phone number which you can contact them directly.
How Much Does It Cost To Hire An Email Marketing Firm?
Usually, the price for email marketing services varies by the size of the company and the amount of effort you want the firm to put into getting you results. However, you can usually expect to spend somewhere between $500 and $5,000 per month
As a rule of thumb, if you’re looking for an email marketing company to help you with your digital marketing efforts, it’s a good idea to budget for at least three months of intensive work. With that, you’ll have the opportunity to see significant cost savings from not having to hire a team of in-house marketers or take on extra contractors.
The Bottom Line
As a business owner, lawyer, or litigant, you need to decide whether or not you want to implement an email marketing campaign for your company. While this may seem like an easy decision, there are many considerations which you need to make. For instance, do you want to use a free tool or do you want to hire a professional email marketing company? Consider the advantages and disadvantages of each approach before making a decision.