Average Email Marketing Click Through Rates – What Are They?

Every email marketer wants to know the open and click rates of their email campaigns. Knowing these numbers will tell you if your strategy is working and if you should change something about your approach. Having a clear picture of the performance of your email marketing can also help you identify what is and isn’t working for your company.

Usually, we think about click throughs and open rates in terms of web traffic. We measure these stats on our own websites, and report on them in our analytics. But, what about email?

When you send out an email, you aren’t necessarily expecting that anyone will click through to your website. Instead, you’re using the email to establish some kind of connection or dialogue with the recipient. That is what makes it email marketing – the fact that you’re using email to interact with your audience.

If you’re interested in email marketing, but don’t quite know how to interpret the stats, read on! We will walk you through a step-by-step process to determine the open and click through rates of your email campaigns. This process will help you track the effectiveness of your strategy and find out what changes you need to make to get better results.

The Basics

To start, we need to establish some ground rules. First, determine whether you will track clicks in real-time or if you will wait until the deadline to see if anyone clicked on the email. Deciding on this front is important, as it will impact what you need to do to accurately track clicks. If you chose real-time, then your next step is to identify what tool you will use to track clicks. There are several tools that can help you with this, but you need to make sure that they are accurate and provide you with the stats that you need. Finally, you need to establish the criteria that you will use to judge the success of your email marketing campaign. This is especially important if you are using click-throughs to determine the effectiveness of your strategy, as it can be difficult to track specific conversions when you are looking at aggregate data. In other words, it is important to tie these numbers to a specific action or event that you can measure. For example, if you wanted to know the direct results of your email marketing on booking sales, you would need to set a deadline and track the booking dates and the sales that corresponded with each email.

Set A Deadline

One of the first things that you should do is set a date – either a specified date or deadline, or the date when you will stop tracking the metrics. It is important to note here that depending on which tool you use, you might not be able to track opens and clicks immediately. That is why it is important to pick a date, after which you will track and report on the results of your email marketing campaign. After the date has passed, you will not be able to tell how many people opened the email or clicked on a link in the email. This is why setting a deadline is important – it will ensure that you have enough data to report on the results of your campaign. The sooner that you start tracking, the sooner that you will be able to finish, as long as you don’t leave any stone unturned. Always set a deadline, and make sure that you meet it. Chances are, you won’t be able to adjust your strategy after the fact if you don’t keep good track of what you are doing. The only way to determine the effectiveness of your strategy is by following it step-by-step until the end.

Create A User Profile

Next, create a user profile for each person that you send the email to. This will help you identify patterns and connections between individual recipients and the rest of your audience. It’s also a good idea to set up some user profiles for people that you send automated emails to, such as customers who have purchased a product or agreed to try out a new service. For example, you might want to create a profile for every customer who has purchased a certain product and stored that information in your database. Doing this will allow you to keep track of all of the actions and outcomes of your previous email marketing efforts, and determine the effectiveness of your strategy over time.

Now, it’s time to establish a baseline. First, find the total number of people that you sent the email to and the total number of people who opened the email. Remember, you can only track opens and clicks if you set up your account with the email service provider (ESP) that you use in conjunction with mailchimp.

A lot of businesses get this part wrong. They either send it to a huge list of people and then wonder why no one clicks, or vice versa. The key is to simply send it to as many people as you can, as this will give you the most accurate picture of how your strategy is or isn’t working. If you end up with a lot of unopened emails in your inbox, it could be a sign that your strategy isn’t reaching the people that you are trying to reach. Reconsider your approach, and try new things until you find something that works for your company.

Find Your Opt-In List

Once you have your baseline set, it’s time to find your opt-in list. This is the list of people that you intend to send the email to, and it is critical that you get this part right. You don’t want to send your email to anyone who hasn’t given you their permission to do so, as this could potentially put your email in the spam folder of every other email recipient. To find your opt-in list, simply go to your database and look for people who have yet to give you permission to send them emails. Once you have this list, it’s time to segment it and focus on finding the right people to send the email to. You can use a range of information, from basic contact information (email address) to more advanced topics (industry, job title, company size). For example, if you are trying to grow your photography business, you could target clients in the industry who live in London, have a taste for fashion, and use a professional email address (no @hotmail.com).

Create Single-Purpose Email Content

Every email marketing campaign should have a single purpose. That is why it is important to create content that is relevant to the person signing up for the email list. When you create content with the primary goal of driving traffic to your website, it becomes much easier to measure the effectiveness of your strategy. Having a clear understanding of whether or not your strategy is working is critical to being able to adjust and improve your approach. For example, if you noticed that your welcome email is getting a lot of engagement and traffic, but your other emails aren’t, you might want to shift gears and try something new. Or, if you noticed that your product announcement emails were much more successful than your sales emails, this could mean that your target audience prefers to receive information via the former.

Set Up Autoresponders

There is a fundamental difference between sending out an email and actually expecting someone to click through to your website or take some other action. For this reason, you should consider setting up an autoresponder. An autoresponder is a series of automated emails that are sent after a person opens up an email campaign. These emails will typically promote some form of follow-up activity, such as a webinar, a course, or a newsletter sign-up.

Sending out a series of automated emails after someone interacts with your content is a great way to keep the conversation going and develop a relationship with the person who signed up for your list. It is also a great way to nurture your existing relationships and get people excited about coming back for more. By setting up an autoresponder, you can ensure that you will follow up with everyone who interacts with your content, whether this is a click or a form submission.

Create & Send a Test Email

Once you have set up your autoresponder, it’s time to test your strategy. First, you will want to send out a test email to see if your approach is working and if you should change something about your strategy. In order to do this, go back to your database and find a recipient who is a good fit for your email marketing campaign. For the purposes of this example, we will use a hypothetical business named AppleBiz. Let’s say that you have a pretty good idea of the type of people who work for AppleBiz – in this case, creative digital marketers who enjoy using marketing tools to grow their business. You could use AppleBiz’s email address (which you got from their website) to send them an email with a link to your website’s blog post. Your email should have a clear call to action (CTA, also known as a button) that encourages them to do something – in this case, read the blog post and follow the link to continue reading.

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