In just a few years, AWeber has become the go-to platform for companies that want to grow their audience and engage with customers. Now, as the platform continues to grow in popularity and functionality, businesses need to figure out how to use it effectively.
To help you get the most out of your AWeber account, we’ve put together this blog post to explain the best practices for getting more engagement and generating leads with your audience.
Set The Right Timing
One of the biggest mistakes new users make is to try and drive traffic to their website or social media accounts right away. Doing this can lead to overwhelming popularity, and potentially leave your business open to attacks from competitors.
Instead, set a date a few weeks or months in the future and give your audience enough time to grow accustomed to your messaging and offerings. Then, on that day, you can hit them with an awesome offer to get them to sign up or make a purchase. This way, they will have had time to consider your offer and be mentally prepared to take action.
Be Active On Social Media
You can never have too much engagement on social media, so make sure you’re always connecting with your audience and offering your opinions or sharing valuable information. To get the most out of your social media accounts, create engaging content that will keep your audience coming back for more.
Also, don’t forget to engage with your audience on social media. Reply to comments, share articles that relate to your audience, and maybe even consider starting a conversation with a few key community members.
Use Social Media To Build Your Brand
One of the wonderful things about social media is that it’s so easy to connect with other businesses and professionals in your niche. Through these connections, you can build a brand for yourself, and then use that brand to connect with your audience and offer your help or guidance as needed.
This is a great way to get more engagement with your audience, as well as figureheads, brands, and businesses that you respect. Then, when you do have valuable information or expertise to share, you can use your following to engage with other industry insiders and get the word out about your offerings.
Monitor, Measure, And Manage Your Results
You have to keep track of how you’re doing, and understand whether your efforts are paying off. Without clear metrics, it’s hard to determine whether you’re making a difference, or if your efforts are just paying off due to luck or good fortune. You can get paid to engage with your audience, but you have to understand what kind of results you’re getting before you can determine if it’s worth your while.
Unfortunately, many businesses don’t have the time or resources needed to understand how effective their online marketing efforts truly are. Even more unfortunate is that many businesses don’t track the results of their efforts correctly, making it nearly impossible to determine which activities are working and which aren’t.
Thankfully, there are solutions. You can try out Google Analytics, which many businesses use to track visitor behavior and get a clear picture of how effective their online marketing efforts are. With this tool, you can measure things like the days and times that your audience interacts with your content, the geographic location of your audience, and much more. Additionally, you can set up automated email marketing campaigns to send out special offers to your audience, all with the click of a button.
Avoid The Trap Of Promoting Just Anything
Just because a product is new or trending doesn’t mean that it’s beneficial to your business. Always consider the source, and make sure that the content or product is quality and won’t hurt your business in any way.
When businesses promote products on social media, they often do so without much thought. They see a product that they feel will be beneficial to their audience, so they promote it without really considering what the implications could be. In most cases, this means that they end up spending a lot of time removing the links and content that they posted, as well as banning users who brought their attention to the content.
To avoid this scenario, it’s important to do your research before promoting any product on social media. Find out what attributes make this product special and what type of traction it has on social media. Additionally, find out from experts and quality reviewers whether the product is actually worthy of your attention.
Avoid Undesirable Behavior
On social media, we’re always looking for ways to grow our business and make more money. However, there are certain behaviors that won’t earn you any favors with Google or social media users. Avoid doing these things:
- Posting frequently
- Liked, commented on, or favorited content that you didn’t actually create
- Using hashtags without including keywords
- Posting repeatedly about the same topic
- Posting images of yourself without including text
Use Keywords In Your Post Titles
When someone searches for a product or service on Google, the keywords used in the titles and descriptions of the websites and articles that come up in the results appear to be some of the most important things to that person. By using relevant keywords in your title and content, you can improve your chances of appearing in front of a person who is interested in your product or service.
For example, if you’re trying to sell tires but your blog post’s title is “Best Tires For Road Trips In 2021”, the person who comes across your post is going to assume that you’re talking about cars and not roads. However, if your title was “Tire Selection Guide For 2021”, you would ensure that they were thinking about roads and not automobiles.
While it’s important to have a relevant keyword or two in the text of your blog post, keep the rest of the content simple and to the point. Trying to appear clever or use big words will only end up making your blog post confusing to the reader.
Customize Your Blog Posts’ Titles
If someone happens to come across a blog post that is not associated with your brand, they may not know what kind of content they’re going to find. This can make or break a person’s decision to continue reading your blog post, as they may not know what to expect. To avoid this issue, you can always customize the titles of your blog posts.
Take the example of a clothing store that has a blog. They may write about fashion, style, and beauty, but maybe the most important thing they write about is style guides. If someone comes across their blog post titled “How to Style Your Clothes Based on the Weather Outside,” they’re going to assume that they’re going to read about fashion and not weather. However, if the title was “The Ultimate Guide to Styling Your Clothes Based on the Weather,” they would know exactly what kind of content they’re dealing with.
Use Heading Tags
While the vast majority of bloggers don’t worry too much about the content that they publish, making it mostly chronological, they should still be careful about how they use tags and keywords. This is especially important if they want to continue getting traffic and gaining credibility on social media.
The heading tags, or h1, h2, and so on, are some of the most important tags on a page. These tags appear above the main content and give readers the basic information about the page’s topic. When someone sees these tags, they’re usually going to assume that the content is relevant and valuable. So, make sure you use these tags sparingly but effectively.
For example, if you’re a fashion blog or style blog, you may want to use tags like “fashion” or “style” in the headlines of your blog posts to draw in potential readers. Then, you can use the body of the blog post to discuss the details of the topic. When it comes to social media, style blogs may find that using these tags helps them gain credibility and increase their reach.