It’s no secret that building a successful business can be challenging. There are so many competitors out there, all fighting (and sometimes competing) for your attention. One of the platforms that has risen to the top as a result is AWeber. In this article, we’ll explore whether or not you should be giving this platform a closer look.
Features
AWeber prides itself on being the platform for those who want to get their business online. Even if you aren’t new to the internet, there are plenty of features that you may not be aware of.
To begin with, the sign-up process is extremely easy. Just follow the simple steps, and before you know it, you’re browsing through a variety of templates, picking out the ones that you like best. After signing up, you’ll be directed to a confirmation email, which you should receive soon after. From there, you can log in, and begin implementing your marketing plan.
AWeber also offers a robust dashboard, which gives you full control over your campaign. You can monitor all types of metrics, including the number of people who opened up your email, how many clicked on a particular piece of content, and how many purchased a product after being exposed to your campaign. This is a crucial piece of information, as you can then use this to determine what’s working and what needs to be changed.
Another great feature is the ability to tag individual subscribers, or groups of subscribers, so you can see the open rates, engagement rates, and click-throughs for each campaign. This is extremely useful when comparing one campaign to another, or when you’ve got several campaigns running at once. You can also use tags to segment your audience, based on a variety of criteria, so you can focus your efforts on the right groups of people. For example, you could create tags for various interest groups, such as technology, sports, or lifestyle.
One of the most prominent features of AWeber is the ability to create automated emails. Just enter the email addresses of those you want to send the email to, and the platform will take care of the rest. For those who want to send out a series of emails, trying to devise a workflow can be tricky. With AWeber, creating a drip email campaign (where you send out a single email to a list of people) is as easy as clicking a button.
To top it all off, AWeber is completely free. There are no hidden fees or charges. Plus, you don’t need a large audience to get started. You can sign up with a simple email provider, such as MailChimp or Constant Contact. You’ll then have access to a large list of potential customers.
Cost
One of the things that attract customers to AWeber is the cost structure. It’s completely free to sign up, and there are no hidden fees. Plus, you’re not limited by how many emails you can send or how many customers you can have. You can have as many accounts as you want, and can even go above and beyond the limits imposed by your own email provider. For example, with AWeber, you don’t need to worry about your daily allocation of emails, or whether or not your emails will get flagged as spam. So, while it may cost you nothing to create a new account, it’ll cost you less to send out the same newsletter to multiple people.
Usability
Last but not least, we’ve got the usability of the platform. AWeber prides itself on the fact that the platform is very straightforward. Even if you’re not tech-savvy, you’ll have no trouble using the service. In fact, it’s so easy to use that even non-tech-savvy people can implement email marketing successfully.
If you’re looking for a simple and straightforward platform, with all the features you need, then AWeber is the clear choice. Plus, its free trial makes it an even more attractive proposition. What’s more is with AWeber, you don’t need to worry about security. All your information is completely protected. You can be rest assured that your email will not be hacked, or your visitors will not be spammed.
Final Words
In light of everything that we discussed above, it’s clear that AWeber is a powerful tool for any marketer, whether you’re new to the field or have been doing it for a while. Despite its many attractions, however, it’s not for everybody. If you’re looking for a more complex platform, with greater capabilities, then you might want to consider expanding your search to other, more established email marketing platforms. But if you’re looking for a simple and straightforward solution, with all the features you need, then AWeber is the clear choice.