Amazon.com is a reputable and well-known company, and its affiliate program is extremely popular. The Amazon Associates program allows you to earn a commission when a customer buys a product from Amazon, provided that the product is linked to an affiliate program (e.g., AmazonLink, Amazon Associates, or Amazon Marketplace) from which the customer originally came. In this article, you’ll learn the basics of how to get started using Amazon’s affiliate program to sell products online.
The Basics Of Amazon’s Affiliate Program
If you’ve been paying attention to the news recently, you may have heard about Amazon’s affiliate program. The e-commerce giant launched its affiliate program in 2005, and today it’s the largest affiliate program in the world. Here’s a quick rundown of the basics.
Products For Sale
If you’ve been approved to sell products through the Amazon affiliate program, you’ll find a variety of products you can promote and make money off of. You can promote any product that is available for purchase from Amazon, and you’ll earn commissions on any sales you make.
How To Make Money
While it’s not necessary to have a direct sales channel through which you can make money from Amazon, it is crucial that you establish affiliate marketing as a profit channel. Just remember that commissions can be low at first, but over time you’ll earn more as you build a loyal following. You’ll also need to focus on paying attention to consumer trends and shopping habits so that you can promote the right products to the right audience.
Where Do I Start?
Once you’re confident that you understand the basics of Amazon’s affiliate program, you can consider expanding into several other lucrative markets. For example, you might consider starting a blog on your favorite topic or creating a YouTube channel. You can then use the money you make from affiliate sales to fund your initial marketing and start-up costs for your new business.
The Main Benefits Of Amazon’s Affiliate Program
Besides the fact that the Amazon affiliate program is arguably the most generous and consumer-friendly among all affiliate programs, here are some additional advantages to consider:
Unlike other affiliate programs, which often have minimums for both traffic and commission fees, you’ll only need to have a website or blog that’s been approved to sell products through the Amazon affiliate program. You don’t need to worry about paying for ads, sponsored posts, or expensive shipping costs because all of that is taken care of. Now, if you’re looking for a direct sales job or just want to earn some extra cash, you can consider other affiliate programs, but for the vast majority of us, the Amazon affiliate program will suffice.
Because Amazon is a household name and is always associated with trusted brands and products, the company’s affiliate program creates a level of consumer confidence when it comes to shopping online. If a product is available on Amazon, it’s usually available somewhere else online as well. In other words, even if a product isn’t on Amazon, there’s still probably a good reason for a consumer to buy it. You can use this to your advantage, especially if you specialize in selling digital or online products.
More Than Just Commissions
It’s important to keep in mind that Amazon’s affiliate program is far from a get-rich-quick scheme. You’ll actually make money when a customer makes a purchase, and you don’t necessarily have to do anything special to earn that money. Most affiliates simply keep track of how many purchases they make directly from Amazon (i.e., not including returns or rebates), and then they multiply that number by the sales commission rate to calculate their annual revenue. According to the company, Amazon affiliates earn about $1.45 per day, on average, based on these numbers. That means it would take about 11 days of continual sales to earn a sales commission of just $1,000, assuming you start with a $0.01 commission rate. If you can maintain this level of sales for 222 days (which is roughly the length of a calendar year), you’ll have earned a total of $22,200. For a full year of sales at $1,000 per month, that’s a nice little income of $24,400, which doesn’t sound too bad, especially since you’ll be working from home and avoiding any type of overhead costs. Of course, you’ll need to have a steady stream of sales to earn that kind of money, but it’s still an achievable goal for an affiliate marketer with some initiative and drive.
The main perk of selling on Amazon is that there are so many platforms through which you can do it. You don’t need to have a website to get started. In fact, you can use many of the tools available through Amazon’s own website to create a digital storefront. From there, you can easily integrate shopping carts and take advantage of all the company’s offers, including free shipping and Amazon’s own standalone credit card, the Amazon Store Card. You can also use third-party services like Shopify and Big Commerce to create an online store and begin selling your products.
Another perk of selling on Amazon is that it can help you generate leads. If you’re looking to grow your affiliate sales, it can be a valuable tool to have a ready audience. In other words, you can use Amazon to gain exposure, gain trust, and eventually, make sales. In fact, you can use the product search bar to look for specific types of products and browse through customer reviews, capturing leads along the way. You don’t need a big marketing budget to achieve this either. Simply use free tools like Google Adwords, Facebook Ads, and LinkedIn’s Marketing Solutions to gain a few leads per week and then scale up from there. Amazon also offers a variety of tools to help you grow your business, and if you use them effectively, you’ll find plenty of success.
Earning The Trust Of Consumers
Selling a product on a platform like Amazon helps build trust with potential customers. In other words, when a customer hears a brand name, they tend to think the product will be good quality because the brand is reputable. Additionally, when a customer spends time discovering your product, they’re more likely to trust your opinion and purchase your product over someone else’s. Therefore, Amazon’s affiliate program allows you to build credibility among consumers while also earning a profit from the sale.
Despite all these perks, it’s still crucial to remember that Amazon’s affiliate program can be difficult to break into. To succeed as an Amazon affiliate marketer, you’ll need to take the time to learn the ropes and navigate the program effectively. The more you know, the better you’ll be able to make the most of this lucrative opportunity. With that in mind, let’s take a quick look at how to get started selling Amazon products.
STEP 1: Find Your Niche
If you’re new to affiliate marketing, one of the first things you’ll need to do is figure out what type of product you’ll be promoting. The niche that you choose will heavily depend on your own personal skills and interests. However, there are some general guidelines you can follow. For example, if you’re a foodie, you might want to consider specializing in food products or restaurant equipment. If you love to travel, you can become an authority on destinations or even go for a specific type of travel (e.g., cruise ship travel or package travel, where you buy all the components of your trip individually).
STEP 2: Find A Product To Promote
Once you’ve chosen your niche, it’s time to find a product to promote. The best way to do this is to look for a reputable brand that’s been around for a while. You can also use a tool like Google Trends to easily search for the popularity of any niche, including your own. You don’t necessarily need to pick a product that’s already popular, but it’s usually a good idea to choose something that’s already been established. This will give you an advantage over newer competitors, who might not yet have enough reviews or evidence to back up their claims. Once you’ve found a product that seems legitimate, take a quick look at its reviews and find something that appeals to you. Don’t worry too much about whether or not the product is relevant to your niche; it can be pretty rough to try and figure out what product a particular person is looking for, so you might end up using a product that’s not as relevant but which serves your purpose just fine.