If you’re looking to grow your traffic on social media, consider AWeber. The email marketing platform can help you reach key audiences on platforms like Twitter, LinkedIn, and Facebook. It also integrates with over a dozen different apps and websites so you can retarget specific groups of people.
Below, we outline some key strategies for using AWeber to boost your average click-through rate (CTR).
Use AWeber To Experiment With Different Forms Of Content
If you’re looking to grow your email list, you’ve probably experimented with a lot of different methods of content to see which one or ones work best for you. You might have tried offering free stuff, given away exclusive coupons, or even tried a series of ebooks. When it comes to content strategies on social media, the same concept applies. You can try a variety of tactics to see what resonates with your audience. When you find a winning combination, stick with it and continue to build upon it.
Although the email marketing platform is centered around delivering messages to a list of subscribers, you can still use it to reach people on social media. For example, you can use Facebook’s Audience Network to connect with users on Facebook and then deliver a pitch from the content in your AWeber account.
Personalize Your Sign-Up Message
When someone signs up for your email list, you’ll have the opportunity to customize a welcome message. While you should always strive to make your messages welcoming, personalized messages can boost your conversion rates. To take advantage of this feature, make sure you use a call-to-action that is relevant to your audience. For example, you can use an incentive like a discount or special offer to grab someone’s attention. You also have the option to ask the person to subscribe to a particular newsletter or to an entire mailing list.
Personalization is one of the powerful tools available on AWeber. If you want to take advantage of this, make sure you use it to your advantage. For example, you can set a customized email message for new subscribers by using the platform’s automation features.
Use Email To Promote Your Content On Social Media
The most effective way to promote your content on social media is via email marketing. AWeber allows you to integrate with over a dozen different apps and platforms so you can quickly distribute an eblast, schedule automated email campaigns, and track the results.
As a digital marketer, you know that email is one of the most important forms of communication there is. In fact, 88% of businesses claim to have had success with email marketing. If you want to promote your content on social media, consider using email marketing to do so.
Build An Email List
The first step to using AWeber effectively is to build an email list. It’s important to have a small but solid email list that you can use to continually promote your content on social media. The more you know your audience’s interests, the more you can tailor your content to appeal to them. When you have a healthy email list, you can use it to send out automated campaigns based on someone’s behavior on your site, Facebook page, or anywhere else you can think of.
To grow your email list, you can use a combination of marketing and engagement on social media to attract people to your content. Once you have their attention, you can pitch them something related to what they’ve been reading or watching based on their interests. For example, if they’ve been listening to You Too Late For Candy By The Way, you can email them about upcoming speaking engagements or webinars on the subject matter.
If someone is an email subscriber but doesn’t use social media or have a digital footprint, you can’t expect them to become a fan of your content just because you emailed them about it. You need to engage with them on social media so they understand the value your content provides.
Use Email To Grow Your Twitter Following
Another way to use AWeber to reach more people on social media is to grow your Twitter following. The micro-blogging platform has more than 500 million active users worldwide and is a great way to gain more followers, engage with customers, and spread the work you do. It’s also a great way to learn more about your audience. Once you have a decent following, you can use various tactics to engage with and grow your audience.
The key to using Twitter effectively is to understand how to engage with your audience and how to use the platform to find your audience’s interests. You can start by following people who are already doing well on the platform and see how you can replicate their success.
Use Twitter To Find Your Niche
Once you have a decent number of followers, you can start to find your niche on Twitter. Look for relevant hashtags and see how others are using the platform to connect with their audience.
As a general rule of thumb, try to find a hashtag that is relevant to your niche or to your product. If you’re looking for fashion-related content, consider using hashtags like #fashion, #style, or #dressing so you can find relevant content to help you grow your audience.
For example, if you’re a dog lover and you want to find other dog owners on Twitter, you can use the hashtag #dogsofinstagram to search for relevant posts.
Find Your Audience’s Interests
If you want to engage with and grow your audience on social media, you have to find out what interests them. This way, you can tailor your content to appeal to them. With the right tools like Google Analytics, you can discover the demographics, interests, and behaviors of your audience. You can then use this information to determine what content to create and what platforms to use.
Look for areas of your content that resonate with your audience and promote it on social media. If someone has been following your blog for a while, they might already be familiar with your work and interested in what you have to say. You can then promote your blog posts on Twitter or LinkedIn to take advantage of their already established audiences.
To attract people to your content, make sure that your call-to-actions are relevant and that you are consistent with your messaging. Once you have established your blog, you should be able to engage with your audience and drive traffic to it.
Use Email To Build Your LinkedIn Following
LinkedIn is the largest professional network in the world, with over 400 million active users. If you’re looking to grow your business network, consider using LinkedIn to do so.
With LinkedIn, you can create professional profiles that can then be used to network with other professionals. You can also participate in group discussions and offer your opinion on certain topics. Like Twitter, LinkedIn is a great place to find your niche and build a following.
To find your niche on Linkedin, first consider your industry. If you’re in the business of selling clothing, you can then look for groups related to fashion. Alternatively, you can look for groups relevant to your location or the area of expertise you have.
Once you’ve found your niche, you can then look for people who are active within these groups. You can join these groups and then, when you have a decent number of followers, you can begin to engage with the members in the group. This way, you can get feedback on your clothing line and determine what works and what doesn’t. You can then use this information to improve your line.
To attract people to your content, make sure that your profiles are current and that you’re participating in groups related to your niche. If you want to engage with and grow your audience on Linkedin, consider using this platform.