There are so many aspects to consider when creating an email campaign, but one of the most important things to consider is the font size. If your customers are more likely to read your emails in their inboxes on a small screen, you may want to go with a smaller font size. However, if your customers are more likely to read your emails on a large screen, you may want to go with a larger font size. There are so many factors to consider when deciding on the perfect font size for your email campaign, but we’ll cover the essentials below.
What Is The Context Of My Communication?
The context of your communication will determine a lot about how you want to present yourself and what you want your audience to think about you. Are you providing customers with important information, are you engaging with customers on a social media platform, or are you simply letting them know that you have new products available? Determine the context of your communication and consider how you want to appear to your audience.
What Is The Overall Purpose Of My Communication?
Once you have determined the context of your communication, it’s easier to determine the overall purpose behind your communication. Are you trying to sell a product? Get a testimonial for your product? Or are you simply engaging with your audience for the sake of engaging with your audience? Consider the overall purpose of your communication and how you want your audience to perceive you.
Am I Trying To Impress Or Inform My Audience?
The next step is to figure out whether you’re trying to impress or inform your audience with your communication. If you want to impress your audience, you may want to go with a larger font size as it creates an illusion of importance. For example, if you’re sending out an email to convince your audience to purchase your product, you may want to go with a larger font size as it makes your email seem more important.
On the other hand, if you want your audience to take you seriously and be persuaded by your arguments, you may want to go with a smaller font size. Think about the overall goal of your communication and how you want your audience to respond.
One of the best things about AWeber is that they provide you with all the fonts and sizes you could want for free. If you’re serious about improving your conversion rates, you may want to try out a few tools like this to see which one creates the best impact for your business.