AWeber & BigQuery: How to Integrate the 2

In case you’re reading this, you’re probably wondering what the heck AWeber is.

Put simply, AWeber is an email marketing platform that helps businesses of all sizes sell more stuff online. Whether you’re a small business owner or an entrepreneur, if you’re looking for an all-in-one solution for email marketing, AWeber is the company you need to be talking to.

Features

One of the things I love most about AWeber is how easy it is to get up and running. As a business owner, it’s important to me that I can quickly and easily build out a marketing program for my company. AWeber makes this easy with their streamlined UI.

Another great feature is how intuitive and easy it is to connect with customers via email. As a marketer, one of the things I struggle with is connecting with potential customers. If you’re looking for a tool that makes email marketing easy, this is the company you need to be checking out.

Comparisons To Other Services

Like I mentioned above, if you’re reading this, you’ve probably already decided that AWeber is the right company for you. If you’re curious as to whether or not it’s worth the cost, let’s dive into the comparisons. It’s important to note at this point that AWeber is a pretty expensive service. In fact, if you’re looking to just get started, you could end up paying $15/month just to have your email delivered to your inbox.

On the other hand, you could use a free email service like Gmail or Yahoo! to build out your own email list. From there, you can use tools like MailChimp or Aweber to grow and nurture your audience.

For those of you who’d like to keep things limited to one platform, AWeber is probably a good choice. However, if you’re looking to grow into a full-fledged digital marketing agency, you might want to consider exploring alternatives.

The Bad

While AWeber is a fantastic email marketing solution, it doesn’t hold a candle to everything that BigQuery can do. BigQuery is a data store and analytics platform that helps businesses gain more insight into their performance and make better decisions. Specifically, if you’re looking to leverage BigQuery for email marketing, you’ll want to be sure that you work with a reputable company.

The Ugly

Last but not least, let’s discuss the parts of AWeber that could use some improvement. First off, the UI is rather plain and needs some TLC. It doesn’t help that the copy is also rather lackluster. If you’re the type of person who finds that plain text and simple design patterns work for you, AWeber is the company you need to be speaking with.

As for the pricing, if you’re a smaller business or freelancer, you may want to consider other affordable email marketing platforms. Otherwise, AWeber could end up being rather pricey. For example, the pricing for AWeber’s basic package is rather high at $15/month. Furthermore, you’ll need to have a paid account in order to use many of the platform’s features.

Summing Up

While AWeber is a decent solution for email marketing, it definitely has its downsides. If you’re looking for a lightweight and affordable solution, consider checking out Act-On. With Act-On, you’ll get a free plan that allows you to build out a solid email list. From there, you can use their tool to send out automated email campaigns or build out your own using their templated emails. In case you’d like to keep things simple, yet still have the power of advanced features, you can’t go wrong with HubSpot. Not only can HubSpot help you build out a basic email marketing campaign, but it also offers a robust CRM and analytics tools that can help you track the success of your email marketing efforts.

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