Brad is a well-known blogger who focuses on technology trends and advice on how to be successful in business. He occasionally publishes guest posts from other bloggers who have something valuable to add to his readers’ experience.
If you’re a regular reader of his blog, you’ll soon learn that he’s pretty selective with the content that he chooses to publish. While there are many successful bloggers out there, there are also several who struggle with content curation because they don’t know how to go through and edit the content that they find. Luckily, with technology making our lives easier, we can assist with this process and make the editing task much easier. In this blog post, we’ll discuss three ways that you can help Brad with his blog posts so that he can focus on what’s important to him.
1. Find the Best and Most Popular Articles
As a content curator who finds many of his own articles on digital platforms, Brad is very familiar with what works and what doesn’t. He doesn’t need editorial help to discern what’s valuable from what’s not. However, occasionally, he does choose to take on a guest post or collaborate with another blogger on a topic that they are both experts in. Ideally, these are the types of articles that you will find on Brad’s blog. In these instances, it’s important to remember that the goal is to have quality content that will hopefully make a valuable addition to Brad’s audience. To that end, you should try and find the best possible writers, photographers, and journalists who can bring value to the table. In these instances, it can also be beneficial to have a content strategist who has experience in creating digital content for brands. This person can help navigate the practical aspects of publishing a blog post while also keeping the writer from forgetting about the ever-changing needs of a business. A content strategist can also help find the right tone of voice and style for a blog post which can make all the difference in ensuring that a blog post is both technically sound and interesting to read.
2. Use An Editorial Calendar
Like many other content creators, whether you’re a blogger, novelist, or video producer, having a content calendar is essential for keeping track of the content that you’re creating and publishing on a regular basis. Having a content calendar will also help you to plan out content that you’re going to produce in the future as well as ensure that you don’t miss out on any valuable trending topics. Creating a content calendar is fairly straightforward. You just need to identify the content that you’ll need to create and the dates on which you’ll need to publish it. Once you’ve got that down, you can start to build out a calendar and plan your content. This way, you’ll know exactly what’s coming up and can ensure that you’ve got enough content to keep your audience engaged.
3. Get Inspired
In the course of creating a content calendar, it’s important to get inspired by what’s going on around you. If you want to create topical content about digital marketing, for example, you might want to choose a sub-genre such as digital marketing for lawyers or for realtors. In these instances, you might want to explore what’s trending on social media or look at the most talked about articles on your favorite platforms. Sometimes, all it takes is a fresh set of eyes to get inspired by something that might not have been on your radar before. Remember, your goal is to come up with a steady stream of content that will keep your audience interested and engaged. For inspiration, just look at what others are doing and try to find a way to do it better. With a little effort, you can always find inspiration for at least one blog post per month.
If you want to help Brad with his blog posts, you can always contact him directly at email@example.com or through his website.