I’m sure many of our AWeber readers are well aware of our popular Facebook group where we help marketers find the BEST ways to use social media for their businesses. In the group, we frequently get questions about how to use AWeber, so I’ve decided to put together this guide to cover the most common questions about setting up and using AWeber to grow your business.
Why Should I Use AWeber?
As the name implies, AWeber is an email marketing tool with a focus on automation and behavior change.
From a marketing standpoint, you may be wondering why you should care about email marketing at all. Well, the fact is people have been proven to spend more than four times as much time in email as they do on social media platforms like Facebook or Twitter. That’s a lot of time.
And while four hours per day on social media might seem like a lot, it’s probably not nearly enough time if you want to reach your full potential as a marketer.
With that in mind, it’s clear that you should care about email marketing. And if you have a blog or website, you can definitely use AWeber to grow your business via email.
How Is AWeber Different From Other Email Marketing Tools?
As I mentioned above, AWeber is an email marketing tool, but it’s designed to help you grow your business via email rather than just send out bland messages to thousands of people. To put it simply, it’s not as easy to use as other email marketing tools—at least not at first. But if you want to grow your business via email, AWeber is definitely worth exploring.
And while I’m a big proponent of using free tools to test out new marketing approaches, sometimes you need a paid tool to get the results you want. In that case, you should absolutely consider AWeber.
How Do I Get Started With AWeber?
If you want to get started with AWeber, the first thing you’ll need to do is sign up for the platform. You can do this from the dashboard in your account settings or through the mobile app.
As a new user, you’ll need to verify your email address before you can continue. After you do that, you’ll be greeted by a welcome email from AWeber with further instructions on how to get started using the platform.
Next, you’ll need to choose how you want to distribute your emails. By default, AWeber will suggest a distribution method called [Auto-responder](https://automationexpert.com/email-marketing-autoresponder-comparsions/), which is a widely used strategy in the industry. But for some businesses, broadcast might be the perfect option. If you want to grow your business through email, you should definitely explore these two options.
What Should I Include In My Broadcast Email Campaign?
Before you can successfully use broadcast email marketing with AWeber, you need to have a clear idea of what you’re doing. To put it simply, you need to include three elements in your campaign:
- An interesting headline
- An attention-grabbing message
- An invitation to the action, or call to action (e.g., click here to read more)
As you develop your email marketing strategy, you might find it helpful to use email campaign creators that walk you step-by-step through the process. One of the most popular tools of this sort is HubSpot.
How Do I Measure The Success Of My Broadcast Email Campaign?
Once you have a clear idea of what you included in your broadcast email marketing campaign, it’s time to measure the results. To do this, you’ll need to look at traffic that came from the email and make a determination as to whether or not the strategy was successful.
To be clear, not all broadcasted emails will perform well. In fact, some companies have reported that only about 10% of their broadcasted email campaigns yield a positive ROI. But if you’re looking to explore this option, you should definitely try it out. Just keep in mind that it’s not a guaranteed successful strategy.
For those of you who don’t mind taking a little bit of work, you might want to consider using AWeber’s segmentation features to create targeted campaigns. With targeted campaigns, you can choose specific lists of people you want to send your emails to. So if you have a list of customers who haven’t made a purchase within the past month, you can create a separate email campaign just for them.
How Can Social Media Influence My Business?
While social media has been around for over a decade, it’s only in the past five years that businesses have fully embraced this idea and use social media to grow their businesses.
First, let’s discuss why businesses went from zero to 60 so quickly. In the early days of social media, people mostly used it as a form of entertainment. When businesses began to see the value in using social media for marketing purposes, the game changed.
The truth is people love to talk about their products on social media. So if you sell gadgets, you can definitely influence people via social media. But the value of social media goes beyond gadgets and into the hearts of people.
According to HubSpot’s State of Inbound 2018 study, 80% of respondents said social media is important for marketing and sales, and 72% use it to research products. That’s an increase of 16% and 13% respective to the 2017 study results. So if you want to grow your business, you should definitely explore social media.
When Should I Use Social Media To Market My Business?
So you’ve decided that you want to explore the use of social media for marketing your business. When should you use these platforms to market your product or service? The answer is pretty simple: Now!
In the early stages of your business, you’ll probably want to use social media to introduce yourself to the world (and build a following) via blogs and websites. While you’re at it, why not get social as well? If you don’t have a sizable budget, you can always use free tools to create and maintain your blogs. For a more traditional approach, you can hire a freelance writer to craft an article or two for your blog. Even getting a professional headshot for your Twitter profile could be worth the effort.
Once you have a few blog posts and a decent-sized Twitter following, you can begin to explore other platforms like LinkedIn and Instagram. These platforms can also be used to expand your reach into a different audience. For example, you can use LinkedIn to connect with other entrepreneurs in your area. Or, on Instagram, you can begin to explore niche topics like fashion or style to connect with a larger audience.
Even Facebook, which is typically the last place many entrepreneurs want to advertise, can be used to its advantage. If you’ve got a sizable budget, you can hire a digital marketer to help build and grow your Facebook business page. This is a place that people go to get information, so you want to make sure that you’re providing good content to them.
Why Should I Only Use Verbs To Encourage My Audience To Action?
Now, you might be wondering why you should only use verbs in your copy rather than including more nouns. After all, isn’t that the “right” thing to do? According to HubSpot, including more nouns can actually hurt your conversions. But, the reality is that most people aren’t very good at taking direction. So instead of saying, “click here to read more,” you can say, “Read more here,” or, “Check out the rest of the blog post here.”
By directing the audience to specific areas of your content, you’re giving them the opportunity to move forward, which increases the chances of them acting on your call to action.
What’s The Difference Between A Relevant Hashtag And A Spam Tag?
If you want to keep your Instagram account free from spam and irrelevant content, you need to follow a series of step-by-step instructions to ensure you’re not throwing the “spam” word around willy-nilly. Instagram doesn’t make it easy to understand their stance on marketing content, so you’ll want to be careful about how you use the platform. Fortunately, it’s fairly easy to follow. Just remember: The more you use, the more you’ll get banned.