The Best Email Marketing Platform for Small Business

Do you want to grow your business but don’t have the time to learn the intricacies of email marketing? Do you want to focus on what’s important to you and your customers but feel overwhelmed by the amount of content being pushed out there? Do you want to take the stress out of marketing and take pride in knowing that you’re doing everything from the inside?

If so, then you need to check out HubSpot because it’s the best email marketing platform for small business. Launched in 2008, HubSpot is used by companies of all sizes and is loved for its simplicity and ease of use. It doesn’t get the glory that some of its competitors get because it’s built for small businesses and entrepreneurs who want to keep their sanity. And what’s more, being a small business owner myself, I can vouch for how much time and effort it saves you. Not to mention how much happier your employees get to be working in an environment where stress is not a factor.

So let’s get into it, shall we?

Why email marketing in particular?

Even though we’re living in a digital world, nothing could be further from the truth. In 2019, only 44% of American adults reported to the American Association of Advertising Agencies that they used email frequently or regularly. That’s down from 55% in 2018.

On the other hand, text messaging rose from 13% to 21% in just two years. As the world turns to messaging via mobile phones and other devices, email marketing as we know it is changing, and small businesses need to adapt or fall behind.

What sets it apart from the rest?

The best part of HubSpot is that it doesn’t force you to choose one approach or the other. Instead, it allows you to find the best fit for your business. If you’re someone who likes to keep a close eye on the performance of your campaigns, you can easily do that. Or if you want to focus on engaging with your audience, you can pull apart all the different platforms and figureheads to get the most out of your marketing dollars. In addition, the free version gives you a good amount of functionality, allowing you to build out a solid email marketing platform for your company.

On the downside, some may consider HubSpot’s approach somewhat limited. After all, it was designed to be a centralized hub for your marketing needs. So if you’re looking for something broader or something that can be used for multiple purposes, then you might have to look at other options.

Features you’ll love

Let’s jump into the features, shall we?

  • Centralized campaign management.
  • Mobile-friendly.
  • Slick design.
  • SEO optimized.
  • Analytics.
  • Automatic email follow-ups.
  • Unlimited A/B testing.

As a small business owner, you’ll love…

These features make it simple to set up automated email campaigns that will be delivered to your subscribers. Instead of spending your time wading through different platforms to find the best deal for your product or service, you can easily set up automated emails to take care of something as essential to your business as customer acquisition.

On the flip side, if you’re looking to grow your business organically, then you’ll likely want to look elsewhere. However, if you’re happy with where you are now and aren’t feeling pressure to immediately expand, then HubSpot is a perfect fit for your company.

Why should you pick it over other similar platforms?

There are many email marketing platforms out there that are similar to HubSpot. But if you’ve ever tried to use one of these platforms, then you’ll know what I’m talking about. Most other platforms try to do too much, going so far as to include features that you don’t need and complicated systems that make it difficult for beginners to figure out.

With HubSpot, you get what you need and nothing more. And I mean nothing more. The platform takes all the guesswork out of creating an effective email marketing plan by giving you pre-made templates that you can simply modify with ease.

Another great feature is how easy it is to get started with. Even if you have zero experience in marketing or running a business, you’ll be up and running in no time at all. And because HubSpot is so simple to use, you’ll soon find yourself taking advantage of all its features.

So if you’re looking for a free, open-source tool that is easy to use and doesn’t demand much effort, then HubSpot is the best choice. And if you’re looking for a tool that can be used for multiple purposes (i.e. marketing, sales, and product development), then you can’t go wrong either.

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