AWeber, one of the biggest email service providers in the industry, recently launched a new feature that makes creating emails much easier. The service’s new Inbox by Email feature, which is accessible from within the app, allows users to easily set up automated email campaigns that can be customized with multiple subject lines and content.
When you log into your AWeber account on the web or the app, you’ll see a message at the top of the screen welcoming you to the service’s Inbox by Email feature.
The new service allows users to create and send automated emails on the fly without the need to build off of templates. Inbox by Email makes it simple for users to craft a message and send it off to their prospective customers without needing to write a single line of code.
Why Use Inbox By Email
Automated emails, also known as transactional emails, can be an effective way to communicate with current and potential customers. Sending out these emails when you have a new product or service to promote can boost your conversion rates and make you money quickly.
However, crafting a winning automated email can be tricky. You want to ensure that you’re using language that will inspire action and you want to keep your subscribers engaged with content that is both interesting and relevant to them.
If you’re new to email marketing or automated emails, using tools like AWeber’s Inbox By Email can help you get your feet wet. With Inbox By Email, you can craft a quick and dirty email that will get the job done—but if you want to do more, you can go back at any time and make changes to the message templates or the automations that have been set up for specific promotions.
How To Use Inbox By Email
To get started, simply visit https://inboxbyemail.com and log into your AWeber account. Once you’re in, you can start creating automated emails within the Inbox by Email tool.
Each email will contain a subject line and a message body. The subject line is what the recipient will see at the top of their inbox when they click on the message. It usually contains the action that the email is trying to achieve (e.g., subscribe, upgrade, renew, etc.).
The body of the email is where you’ll write the bulk of your message. For each type of email, you’ll have an opportunity to write a short blurb about the product or service that you are promoting. In addition, you can also include links to other pages on your website as well as social media handles. You can put these in either the subject line or the body of the email.
For the purpose of this tutorial, we’ll be creating a simple automation to encourage our readers to subscribe to our email newsletter. Our goal is to have 20% of our readers subscribe to the newsletter by the end of this tutorial. If you’ve followed our series of blogs and implemented the suggested email marketing strategies, this should be a piece of cake! Let’s get to work.
Create The Email
To create our email, we’ll be using the basic grid that AWeber has provided us with. Within this grid, you can put in all of the necessary information for our email, including the recipient’s email address (this can be found by clicking on the envelope icon at the top of their Inbox), the subject line, and the body of the email. Make sure that you leave the preview pane open so that you can easily see how your email looks once you’re finished.
You can put in a brief explanation about what the email is trying to achieve (e.g., to notify subscribers that their subscription is about to expire, or that they’ve won a prize) and can include a link to a web page that provides more information.
When you’re done, click on the Send button to confirm your email and then sit back and relax—AWeber will handle the rest.
AWeber will immediately send off an email to each of the subscribers that you’ve targeted. When you log into your AWeber account, you’ll see that your email has been successfully delivered to your inbox.
If you follow up with a simple and straightforward ask for action (e.g., click here to learn more), you’ll be able to move up Trulia’s SEO rankings and gain more traction as an online real estate resource.
Not only that, but you’ll also gain valuable subscribers who will hopefully become customers in the future.
If you’d like to learn more about crafting effective emails for SEO and other marketing purposes, check out the following posts from our blog:
The Ultimate Guide to Email Marketing
In this blog post, we’ll cover everything you need to know about creating emails for marketing purposes, including advice on how to structure subject lines, write the body of the email, and track your success.
If you’re just getting started with email marketing, this post is a must-read. Even if you are experienced at creating emails, it’s still valuable to get a reminder of the basics.
How To Create A Customer-centric Email Marketing Strategy
A good email marketing strategy should focus on creating a relationship with your subscribers and ensuring that each email you send them encourages them to come back for more. In this blog post, we’ll discuss how to put together a solid email strategy and walk you through key considerations you need to make before, during, and after the creation of your campaign.
Email marketing is a complex subject. There are a lot of different strategies and tactics you can use to maximize your efforts and gain the most out of this channel.
However, before you begin to strategize, you should first consider what you’re trying to achieve. What do you want your email to do? What action do you want your readers to take (e.g., subscribe, consume content, make a purchase, etc.)?
Email Marketing Tips For Real Estate Agents
If you’re an agent working with clients to sell their homes, you’ll want to make sure that each email you send out promotes something relevant to their needs. This might mean that you need to take the time to analyze the various properties your clients have on offer and then craft an email that provides tips and tricks on how to efficiently sell their home. You can use keywords and phrases in the content of your email to help ensure that your message is found. Remember, the more relevant the content of your email, the more likely your recipients are to value what you have to say. This, in turn, can boost your conversion rates and increase your sales.
Here’s a quick example of an email that might be beneficial to your clients:
I’m [agent name] from [company name] and I represent this lovely home for sale located at [address]. It’s a great opportunity to get in on the ground floor of a rapidly gentrifying neighborhood. [link]
I’d love to get your thoughts on whether or not this is a good idea. You can call me directly at [phone number] if you’d like to chat more.”
In this example, the email briefly introduced the agent, their company, and the specific property. It then included a call to action in the form of a link to more information about the featured house. This approach makes the recipient aware that they’ve been contacted by an agent seeking their business and encourages them to click the link and learn more about the firm and its services.
The key takeaway from this example is that the email provided some value to the reader. The call to action didn’t promise anything beyond what was actually contained in the email—it simply asked the reader to take a closer look at the house in question—but the use of open, active vocabulary (i.e., the names of the people and companies mentioned in the email) encourages the reader to engage with the content and remember the source of the information.
Email Marketing Is A Long-term Strategy
If you’re looking to do email marketing for the purpose of generating leads or making sales, it’s important to remember that this is a long-term strategy. You’ll want to develop a relationship with your readers and gain their trust over time so when the occasion arises to sell them something, they’ll have already been impressed by your efforts.