When it comes to email marketing, video is not considered as a separate entity to photos or infographics – it’s a form of content in its own right.
One of the best things you can do with a video in your marketing strategy is to make it engaging and easy to watch. After all, if your potential customers can’t get enough of your video content, they’ll be able to tune in to your embedded videos on various platforms throughout the web. AWeber’s video embedding functionality makes it easy to create an engaging experience for your viewers on any platform – be that YouTube, Vimeo or your own website.
In this article, we’ll teach you how to create an engaging and interactive video experience for your viewers using AWeber. The steps below will teach you everything you need to know, including how to create the perfect business video for your needs.
1. Plan Your Video Shoot
If you’re serious about creating a high-quality video for your business, you need to approach it as a project. This means setting a start date and sticking to it. You also need to plan out the gear you’ll use to shoot the video – this includes the camera, laptop or desktop, and a tripod. While it’s not essential to have expensive camera gear to create a good-quality video, the right lens can make all the difference. Zoom lenses are popular because they let you get closer to your subject without losing quality – they also allow you to keep your distance and capture the entire scene without being overwhelmed by close-ups.
As for the sound, you need to keep it at an appropriate level. If you have a lot of background noise in your area, you’ll want to work with a professional sound engineer to make sure you have clean tracks recorded. If there isn’t any background noise, you can simply add some using software like Noise Ninja or Audacity.
You’ll also need a good microphone to record audio. If your webcam has a microphone, you can use it to record audio directly into your computer. If not, you can pick up a microphone for your computer or mobile device.
2. Research Potential Video Platforms
There are several video platforms where you can upload your video and have it reach your potential customers. The key is to find the one that suits your needs best. Do some research into the following factors:
- File sizes
- Uptime reliability
- User experience
For instance, if you’re looking for a video hosting site where you can upload short videos without losing quality, Vimeo is a good option – its file sizes are quite small and it has an elegant interface.
3. Create A Brief Bio About Your Business
While your video isn’t required to have a biography in it, it’s a good idea to include some information about your business in the opening credits. This will give your viewers information about your company that they may not know and will help them follow the story you’re telling. This information can include the following:
- Your company name
- Contact information
- A brief description of your products or services
- A link to your website
- Social media platforms (e.g. Twitter, Instagram, and Snapchat – just to name a few)
- A good short biography about you
- A photo or logo
Depending on how much time you have, you can either write a lot or you can write a little. Do what works best for you. Creating a biography for your business is quite an easy process and it won’t take much of your time.
4. Choose The Right Location For Your Video Shoot
It’s important to pick a location that feels right for the video. You don’t want to choose a place that’s not representative of your business because it doesn’t match what you’ve envisioned for your video. Think about the following:
- Good vibe
- Ease Of Doing Business
- Quality Of Life
For example, if you’re starting a plumbing company, you may want to choose a location that has a sense of professionalism about it. You don’t want to pick a location that feels more like a home because the ambiance there will create the wrong vibe for your business.
5. Identify Key People To Interview
People are at the heart of every business. Without good people, there would be no one to operate the business. In your video, you want to interview key people who can offer an inside perspective on the subject matter of your video. Be sure to identify a few key people to interview and have them appear in the video in some way – either by name or as a face in the background.
For example, if you’re starting a gardening business and you decide to interview experts in the field, you may want to interview Mike Rowe from MyGreenJobs.com, Gary Steinke from Garden Design and Landscaping, or Alex Lee from GrowOp Technology.
6. List The Important Details
You should include all the important details in your video plan, including a list of all the equipment and resources you’ll need, as well as a list of all the people you’ll need to interview, the dates and times you’ll need them, and a few other bits and pieces.
This will help you stay organized and it will also be invaluable to anyone who has to help you with the video project – particularly if they aren’t familiar with your business and the products you offer. While this may seem like a lot of work to create a video, it’ll be worth it in the end.
One important thing to keep in mind is that the video shouldn’t overload your viewers with too much information – keep it short and sweet. You don’t want to give them information they don’t need just to keep up.
Also, be sure to practice – if you have a tough lesson coming up, now is the time to rehearse. This will make sure everything goes smoothly on the day of the shoot.
7. Customize Your Playlist
A playlist is a collection of songs that you choose to include in your video – it can be quite exciting to discover new music and find a playlist that perfectly matches the vibe you’re going for in your video. You can find playlists for many different topics and it’s worth putting together a playlist for your business – this can help get inspiration from songs that are associated with your industry. Create a playlist called “Plumbing playlist” or “Gardening playlist” and you’ll be able to find inspiration for your next project.
8. Find A Good Titling Sequence
A good titling sequence is one that draws your attention and makes the video more engaging. It is usually a sequence of shots that are either slowed down or sped up to create a sense of motion. Good titling sequences can make or break a video – it just depends on what you’re going for.
For example, if you’re making a documentary-style video and you want the sequence to feel more like a storyline where the scenes are linked together, you may want to use a different titling sequence than if you’re just shooting something for fun and you want to show off your skills.
Also, make sure to vary the pace of your shots. If you have a fast-paced scene, you may want to slow down the pace a little – this will help give the scene more impact. If you’re showing something that happens over several hours, you may want to speed it up to give the impression of hyper-activity. This will likely make your viewers more interested in the product or service you’re promoting.