If you’re reading this, I assume you’re already familiar with AWeber. It’s the world’s #1 email marketing platform, helping businesses grow through email.
It’s extremely popular, and with good reason. Since the platform is actually owned by American Express, it has all the tools business owners need to succeed online. From SEO to email marketing to social media,AWeber has you covered.
But that doesn’t mean it’s without its drawbacks. One of the biggest, is that unlike some of the other email marketing platforms, you can’t export your data to other systems. This is problematic because many businesses use multiple platforms for customer acquisition, customer retention, and product development. If you’re searching for a tool that can integrate with other systems, AWeber might not be for you.
The Main Benefits Of Using AWeber For Online Marketers
So, what exactly makes AWeber special? Let’s take a look.
- Unlimited subscribers
- High deliverability
- Saved templates
- Email responses
- Active engagement
- Inbound marketing methodology
With hundreds of thousands of businesses using AWeber every day, you’re bound to find a setup that fits your needs. Whether you need a simple survey to find out more information about your audience or you need to send out massive campaigns with dozens of questions, AWeber has you covered.
Additionally, the platform allows you to create templates that can be used time and time again. This is especially beneficial for businesses that are constantly in need of online market research. With AWeber, creating the survey takes less than a minute, and you’ll be automatically forwarded to a confirmation page. From there, you can begin sending out your emails.
Why Should You Try To Use AWeber For Your Next Survey?
There are a number of reasons why you might want to try using AWeber for your next survey or marketing campaign. To begin with, the platform makes it incredibly easy to get started. Within seconds, you’ll be presented with a questionnaire. From there, you can begin configuring your email template, either with our drag and drop tool or using the pre-existing templates. You can also choose to have AWeber send out the survey to just your list of subscribers, or you can opt to send the survey to everyone.
While the questionnaire will ask you about many different aspects of your business, you’ll only be asked to enter your email address and select a language. This means you can use AWeber without needing to worry about any backend programming. Just send out the survey and sit back while the data rolls in.
Of course, AWeber isn’t perfect. As I mentioned, you can’t export your data to other systems. This is a bummer if you’re looking for a platform that can be integrated with other email marketing systems. But the good thing is you can use other services like MailChimp or Survey Monkey to import your data into a format that can be easily accessed later. In the end, AWeber is still a great option for those looking for a simple solution for their email marketing needs.
Survey Taking In AWeber: A Complete Walkthrough
OK, let’s get down to business. We’re going to walk you through the steps to take to create a survey in AWeber. This process should take you no more than five minutes, but it’s crucial you do it right.
The first thing you’ll want to do is visit the AWeber website. If you’re already there, you can click the button to go straight to the dashboard.
Once you’re in the dashboard, you’ll see that AWeber is split into two main areas: the admin and the application. As the name suggests, the application area houses the survey itself, while the admin area is where you’ll find the configurations related to the survey. Since we’re focusing on the creation process here, we’ll be going to the application area.
From the dashboard, click on the icon that looks like a square with a circle around it (this is the icon for apps). You’ll then be presented with a list of available apps. Click on the one called simply “Survey” to get to the app’s settings.
If you’ve been following along so far, you’ll now be in the survey settings area. To start, you’ll want to ensure you’ve entered a valid email address (this is where you’ll receive the confirmation message from AWeber) and then click on the button to save your settings. After that, you can click on the button to continue to the next step.
On the next page, you’ll be presented with a short survey to get your email address and demographic details. Remember to click on the link at the end to confirm your subscription. After doing this, you’ll be taken to a verification page. Make sure you click on the link there to confirm your subscription. (If you’re having trouble, you can also click on the confirmation button to the right of the email box to confirm your subscription directly from the email.)
Now that you’ve confirmed your subscription, you’ll be in the queue to take the survey. When it’s your turn to take the survey, you’ll see a small grey button next to the input field. Click on this button to take the survey (make sure to complete all of the questions before submitting the survey!).
Once you’ve submitted the survey, you’ll be taken directly to a confirmation page. On this page, you can see a list of available email templates (these are the emails that will be sent to your list of subscribers once you begin using AWeber). To begin, click on the button to the right of the email template field to use that email template. When you’re finished, click on the trash bin to the right of that email template to remove it.
Using AWeber For Product Launches
One of the things that makes AWeber so great is that it can be used for a variety of applications. If you’re looking for a tool that can be used for product launches, event registrations, and sales, you can’t go wrong with AWeber. Not only that, but since the tool is owned by American Express, you can bet that their support is extremely knowledgeable and available if you need help.
Let’s get down to business. To launch a product or service using AWeber, you first need to decide how you want the email to look. Do you want an email with a few lines of text or a full-blown sales letter?
If you go the former, you can use the drag and drop tool to build your email in no time. Just make sure to follow the best practices for email marketing including having a consistent design and using relevant calls-to-action.
If you decide you want to use a full-blown sales letter, you can create and send the email from within AWeber. But you’ll need to have a working knowledge of HTML to do this. When you’re in the application area of AWeber, click on the cog icon to the left of the email field (this is the icon for the HTML editor). Then, you can use the HTML toolbar to write the email directly in the form of a full sales letter.
Just remember that if you decide to write your own sales letter, you’ll have to include the following details:
- A clear and concise subject line
- A short, but engaging body copy
- A call-to-action such as “click here to learn more” or “read our blog post about this subject”
Additionally, do your best to keep your copy concise yet informative. AWeber’s motto is “Short But Sweet”, and this definitely applies to your sales letters. Keep your prose to under 500 words and you’ll be doing your subscribers a favor by keeping their time low.
Other Useful Tips
Since we’ve covered the basics of using AWeber for survey taking, let’s discuss a few more tips and tricks.