You’ve probably heard of AWeber; they are one of the biggest players in the email marketing sphere, boasting 150+ million monthly active users. With that kind of scale, it’s no wonder that they’re often the subject of viral content and huge discount campaigns.
The fact is, there are amazing sales opportunities available through AWeber’s various platforms. From the simplicity of the dashboard to the robust functionality of their tools, you can see why millions of people are using AWeber every day.
Simple & Stunningly Minimal Look
When you first log onto the AWeber website, you’ll notice that it is incredibly minimalistic. While there are a few links and buttons hidden on the page, the interface is almost completely transparent, which means that you can see all the information you need without any distractions.
The good thing is that it’s very easy to use, even for those who have no previous experience in email marketing or sales. As a general rule, the less you have to click, the better, because there’s really no reason to distract yourself from getting work done.
The minimalist design of the AWeber website makes it very easy to navigate, which in turns makes it easier for the user. Because there are no distracting links or buttons to click, it means that the user can get straight to getting work done without any distractions.
Powerful Features Permit Significant Growth
Even if you’re not the least bit interested in doing sales or email marketing, it’s worth having a look at AWeber’s features. They’re pretty incredible, as you’ll see.
The good thing is that all those features make the platform extremely powerful, which allows for a lot of growth. If you have a big vision for your business, the power of AWeber’s tools is definitely worth the minimal learning curve.
For example, AWeber provides a lot of statistical information about your email marketing, allowing you to track the performance of your campaigns. With just a few lines of code, you can set up automated email campaigns that will send out pre-recorded messages to your contacts, encouraging them to make a purchase, or sign up for a free trial. Or, you can use the platform’s email automation functionality to send out a series of transactional emails, following up from a marketing spend just a few dollars on Google ads.
When you’re deciding which email marketing tool to use, it’s essential to consider the features that are important to you and your business. Do you need lots of automation functionality? Or, do you need to be able to send a single email to a massive list of contacts?
CRM, Sales Automation & Marketing Tools
Let’s take a quick look at AWeber’s three tools in detail, starting with their CRM, followed by their automated email campaign and email marketing suite. We’ll then move on to their marketing automation tool, which is essentially their suite of tools for lead generation and tracking activity.
First, we’ll cover their Customer Relationship Management (CRM) tool. This is basically AWeber’s take on a task manager, which handles all the back-end of email marketing and sales. The good thing about this tool is that it’s very user-friendly. Even those who have no previous experience in sales can easily learn how to navigate and use it effectively.
The interface is clean and the information is all neatly organized. Setting up an account is easy, as is creating and following up with email campaigns. Sending messages to a list of customers or potential customers is very easy, as well. The best part is that AWeber’s CRM tool provides a lot of statistical information about your email marketing, letting you track the performance of your campaigns. You can run a report to find out how many contacts you’ve got, how many have opened your emails, how many were a part of your list, and so much more.
AWeber’s flagship product is their Customer Relationship Management (CRM) tool. This is basically AWeber’s take on a task manager, which handles all the back-end of email marketing and sales. The good thing about this tool is that it’s very user-friendly. Even those who have no previous experience in sales can easily learn how to navigate and use it effectively.
The interface is clean and the information is all neatly organized. Setting up an account is easy, as is creating and following up with email campaigns. Sending messages to a list of customers or potential customers is very easy, as well. The best part is that AWeber’s CRM tool provides a lot of statistical information about your email marketing, letting you track the performance of your campaigns. You can run a report to find out how many contacts you’ve got, how many have opened your emails, how many were a part of your list, and so much more.
Automated Email Campaigns & Marketing To-Do List
From a sales and marketing perspective, one of the most useful features of AWeber is their automated email campaigns and marketing to-do list. These tools assist you in creating and following up with email campaigns. To start with, the automated email campaign to-do list simplifies the process of creating email campaigns, gathering addresses, and following up with new leads. It’s the perfect tool for beginners who want to get their feet wet, or for someone who wants to take their skillset up a notch.
Let’s use an example to illustrate how this tool can assist you. Imagine that you’re a new business owner who’s just gotten started, or an experienced business owner who wants to take their skillset to the next level. Either way, you’ve decided to try email marketing to grow your business. You’ve heard of AWeber, and you know that they’re the biggest player in the email marketing sphere, and therefore a trusted source. So, you decide to use the AWeber platform to help you get started.
You can setup automated email campaigns to follow up with inquiries, customers, and potential customers. For example, you can set up an email automation sequence to follow up with a list of your website’s visitors, sharing a special offer or discount code. You’ll then be prompted to enter the code when the recipient clicks the link in the email, or visits a specific page on your site.
Or, you can create a series of automated email campaigns, using various offers and discounts to gain mindshare and make a name for your brand. Once you’ve established a good track record with a list of customers, you can graduate to more customized campaigns, using your own unique offers and discounts to gain more traction in your industry.
Marketing Automation To-Do List
Let’s move on to marketing automation. This is where AWeber’s marketing suite of tools comes in. We’ll discuss each individual tool in turn.
The first tool that we’ll cover is their lead generation tool. This tool makes it easy to generate, follow up, and track the progress of leads. It’s the perfect tool for someone who’s looking to gain mindshare, or for a business that wants to grow its pipeline of leads.
The good thing about this tool is that it’s very user-friendly. Even those who have no previous experience in sales can easily learn how to navigate and use it effectively.
The interface is clean and the information is all neatly organized. Setting up an account is easy, as is creating and following up with email campaigns. Sending messages to a list of contacts is very easy, as well. The best part is that AWeber’s marketing automation tool provides a lot of statistical information about your email marketing, letting you track the performance of your campaigns. You can run a report to find out how many contacts you’ve got, how many have opened your emails, how many were a part of your list, and so much more.
AWeber’s flagship product is their Customer Relationship Management (CRM) tool. This is basically AWeber’s take on a task manager, which handles all the back-end of email marketing and sales. The good thing about this tool is that it’s very user-friendly. Even those who have no previous experience in sales can easily learn how to navigate and use it effectively.
The interface is clean and the information is all neatly organized. Setting up an account is easy, as is creating and following up with email campaigns. Sending messages to a list of customers or potential customers is very easy, as well. The best part is that AWeber’s CRM tool provides a lot of statistical information about your email marketing, letting you track the performance of your campaigns. You can run a report to find out how many contacts you’ve got, how many have opened your emails, how many were a part of your list, and so much more.