How to Deplatform a Member of AWeber?

AWeber is a popular email list manager with over a million subscribers. It’s quite popular among bloggers as well who use it to distribute their monthly blogs’ content. More and more brands, marketers, and media companies are relying on AWeber to distribute their content, which is why we’re going to explain to you the proper way to deplatform a member from your list.

The Basics

Before you begin, it’s important to understand the difference between removing a member and deplatforming a member. A member is a person on your list who has opted in to receive your emails. You can have lots of members on your list but if you want to deplatform a member, you must remove them. You can’t just stop sending emails to them because you think they’re annoying or not adding value to your business.

The Mechanics

To remove a member from your list, you must first log into your AWeber dashboard. From there, click on the members icon in the top right corner of your screen. Then, click on the gear icon next to “My Settings” to go to your settings page. Here, you will see a tab labeled “Advanced.” Just below that, you will see a drop-down for “Flat Email Alerts,” which is what you want to choose from here. Hit the save button at the end of this page to go back to your dashboard and confirm the change.

If you’re looking to deplatform a member, you must go back to your dashboard and click on the gear icon to My Settings. Once there, click on the drop-down for “Flat Email Alerts” and choose “No Email Alerts” under that heading. Hit the save button at the end of this page to confirm the change.

The Why

There are several reasons why you might want to deplatform a member of your email list. Here are a few examples.

  • The member is a salesperson or a vendor who is consistently overcharging you for products or services.
  • The member is a content creator who is consistently sending you content that you don’t value.
  • The member is a brand that is constantly trying to up-sale products or services to you.
  • The member just doesn’t fit into your business model and is a constant drain on your energy.

When you choose to deplatform a member, you are protecting your business and the value you place on your time. You don’t have to explain yourself to anyone, especially not someone who doesn’t value your input or perspective. You are also showing everyone else on your list that you don’t want to hear from them anymore. This makes it easier to maintain your integrity as a business owner while not being sucked dry by freeloaders.

The Best Way To Action

One of the best things about AWeber is that you can take any action and it will immediately impact your subscribers. For example, suppose your business relationship with a supplier is deteriorating, and you want to cut ties with them. You can suspend communications with the supplier without losing a single subscriber. AWeber makes it easy to take these types of unilateral actions.

If, however, you want to remove a member on a reciprocal basis – that is, if you ask them to stop contacting you and they agree – you must first inform them of this decision. The best way to do this is with a polite, two-part email. Start by thanking them for reaching out and then continue with the explanation of why you don’t want to continue the relationship. You can even include a link to this page if you’d like, so that they know exactly what caused the change and can’t claim it was something else (e.g., bad service).

Either way, your subscriber will never know that you changed your mind and decided to drop them. Nor will they know that this was done because of something they did or didn’t do. All they will see is that you didn’t follow up on an email that could’ve been helpful to them. In this way, you maintain your business’ integrity while showing goodwill towards your former partner.

Another big benefit of deplatforming a member is that you don’t have to worry about negative consequences. If someone is causing you unnecessary stress or annoyance, it’s better to cut ties with them and let the chips fall where they may.

Final Takeaway

Cutting ties with a member of your email list doesn’t have to be difficult. You can always rely on AWeber to make the process as painless as possible. This is a time-saving and energy-saving app for busy business owners who need to keep their sanity while being effective.

Scroll to Top