You may be familiar with Google Analytics, which provides you with all sorts of useful information about your website. Well, Google Analytics is a sister company of AWeber, providing similar services. However, Google Analytics only offers limited information about your email marketing campaign. That’s why you should try AWeber Email Analytics instead! Let’s take a look at how to set it up.
The first step is to sign up for AWeber. Once you’ve signed up, you’ll get a confirmation email from the company. It’s a good idea to keep that confirmation email as a record of your decision.
Then, click the “get started” button to continue to the dashboard.
Next, you’ll need to visit the Configure page and create a new account. When creating a new account, you’re asked to select a username and a password. Make sure that these details are kept private as they are used to log in to your Analytics account.
On the next screen, you’ll be presented with general settings and then be able to select the countries that you wish to reach with your email marketing campaign. For the sake of this tutorial, we’ll select the United States.
After selecting your country, you’ll be taken to an overview of the upcoming settings. Here you can set up the basic structure of your email marketing campaign.
In the next step, you’ll have the option to select the platforms that you wish to use to send out these emails. It’s a good idea to test different platforms and see how they perform before making a decision. Once you’ve decided which platform you wish to use, simply click the “Next” button at the bottom of the page to continue to the next step.
Step 3: Set Up Email Deliverability And Campaign Tracking
Now, you’ll be presented with a form where you can enter the email delivery method that you wish to use. You can choose to have your emails delivered immediately or to have them stored in a gmail account so that you can access them later.
If you’ve decided to have your emails stored in a gmail account, you’ll also need to decide how you want to track the performance of your email marketing campaign. You have the option of individually tracking each email or using a combined tracking ID. For the sake of this tutorial, we’ll use the combined option and create a new Google Analytics property.
Once you’ve entered the email delivery method and chosen to use combined tracking, you’ll arrive at a dashboard where you can monitor the performance of your email marketing campaign.
This is also where you can access the reporting tools built into the platform. The Google Analytics summary gives you a good overview of your email marketing campaign. From here, you can determine the open and click rates of your various emails. The real power of this dashboard comes from the details that it offers. For example, you can drill down into the data to see which content performed best within certain email campaigns and improve future content by referring back to this data.
Step 4: Set Up Email Analytics
Now, here’s where things get a little bit tricky. If you’ve created a new Google Analytics property within the AWeber dashboard, you’ll be presented with a form where you can select the metrics that you want to use to track the success of your email marketing campaign. It is a good idea to look at the Google Analytics documentation to see which metrics apply to your particular case. Once you’ve selected the metrics that you wish to use, simply click the “Create” button at the bottom of the page to continue to the next step.
Here, you’ll be presented with a confirmation screen that shows you which metrics have been successfully tracked and which ones have not. In the event that a metric does not apply to your particular case, you’ll be presented with an explanation of why this particular metric is not applicable to your situation.
Finally, on the last step of the setup process, you’ll need to review the provided terms and conditions and confirm by accepting them. You’ll then be taken back to the dashboard where you can continue monitoring the performance of your email marketing campaign.
As you can see, there are four steps to Set Up AWeber Email Analytics. However, the process is quite straightforward. You’ll simply need to follow the steps above to create a new account, setup the email delivery method, and create a new Google Analytics property. Then, you can simply select the metrics that apply to your case and track the performance of your email marketing campaign. You can also review the terms and conditions at any time by clicking the “Terms” button at the top of the page.
If you were to compare this to a traditional marketing approach, where you have an advertising campaign running for a certain amount of time and then analyze the results based on the adverts that were shown, the process would be a lot less meticulous. With AWeber Email Analytics, you can continually monitor the performance of your email marketing campaign and make small tweaks to improve results without having to set up complex reporting structures initially. This makes the whole process a lot simpler and a whole lot more effective.