Ever wonder how much you should pay for a web-based email marketing tool? The short answer is, it depends. What is your usage scenario? How much support do you need? How qualified are your existing email marketing tools? Let’s examine the factors that could determine your optimal budget.
Features Vary By Plan
One of the first things you will notice about AWeber is the large number of features. The tool offers the standard things you would expect from a marketing automation tool, like automatic drip email campaigns and segmentation based on interests and behaviors. However, the tool also offers many advanced features that could make your life simpler as a marketer. For example, the advanced segmentation tool makes it easy to target specific groups of users.
One of the things that sets AWeber apart is that they allow you to choose between three different pricing plans. The plans range from $2.95/mo to $14.95/mo. The higher the price the more features you will have access to. For example, the pricing plan that costs $14.95/mo unlocks the following features:
- Advanced Segmentation
- Unlimited Chat Rooms
- Mobile Optimized
- Unlimited Links
- Roundcube
- Scheduled Reminders
- Marketing Automation
- A/B Testing (split testing)
- Lead Scoring
- Multiple Domain
- Auto-Fulfillment
- One-to-One Marketing
Usage Scenario
As mentioned above, AWeber offers a variety of pricing plans. The basic plan is sufficient for most businesses. However, if you have a need for complex workflow processes or advanced segmentation, the other plans might be more suitable. Here is a brief description of the features that each plan unlocks:
- Basic – This plan only enables you to send email messages and manage contacts.
- Standard – This plan enables you to send and reply to emails, create Facebook posts, and grow your mailing list.
- Pro – This plan enables you to do all of the above as well as add surveys and virtual shopping experiences to your site.
Technology & Support
One of the biggest questions a business owner will ask themselves is whether or not they should invest in technology for their company. The answer depends on your situation. If you are just getting started and do not yet have a large audience, you might want to consider investing in technology that enables you to send more emails or connects you to other businesses that might be helpful to your company. In terms of support, AWeber provides a good amount of documentation and has a fairly active community. The support team is available 24/7 via email, phone, and chat. Having support available when you need it is important because it enables you to get your task done quickly and efficiently. When you have a question, the team is there to help you solve it.
Data & Storage
AWeber is a reputable company and has been around for a while. The fact that they are a reputable company who has been in the industry for a while means that they understand the importance of data security. This is especially important for businesses whose primary audience is likely to be other businesses or customers. Therefore, when you sign up for AWeber, you will notice that they offer a money-back guarantee if you create a free account. In addition, they offer security through multi-factor authentication, secure data transfer through 256-bit SSL encryption, and detailed transaction logs.
The key thing to keep in mind here is that, no matter which plan you choose, your data is secure and will be well protected. In addition, there are a number of reputable companies that you can choose to host your data with. This ensures that even if AWeber were to suffer a data breach, your data would be safe and sound because you have a backup (and sometimes even multiple backups).
Conclusion
In summary, AWeber is a web-based email marketing tool that can help you easily send and schedule emails, create Facebook posts, and gain new subscribers. One of the things that makes this tool attractive is the large number of features that are available for free. However, if you have a need for more advanced features, the pricing plans vary and range from affordable to rather expensive. As a general rule of thumb, if you’re just getting started and do not have a large audience, you might want to consider investing in technology that enables you to send more emails or connects you to other businesses that might be of use to your company. In terms of support, AWeber provides a good amount of documentation and has a fairly active community. The support team is available 24/7 via email, phone, and chat. Having support available when you need it is important because it enables you to get your task done quickly and efficiently. When you have a question, the team is there to help you solve it.