You may have heard the saying ‘There’s never a bad time to learn something new’. We couldn’t agree more as emails are a tool that can be used to improve just about every area of your life. In order to optimize your email open times, there are a few things you need to do. Hopefully, this post will help you put those tips into practice and maximize your open rates so you can get the most out of your email marketing efforts.
The Importance Of Timing
Timing is extremely important when it comes to grabbing a reader’s attention and keeping it. If you send an email at the wrong time, you may experience a drop in open rates. Sometimes, this can be attributed to people being too busy to deal with promotional emails. Regardless of the reason, being too sensitive with the information you’re sending at the wrong time may result in a drop in your email’s effectiveness.
In general, people are most receptive to new information between 10 am and 4 pm. During this timeframe, you may experience an increase in open rates from 68% to 77%. If you struggle to get the attention of your audience during this time, consider sending a series of emails at different times throughout the day. For example, you could send a morning email, a mid-day email and an evening email to see if any of them generate better results.
Subject Lines That Work
The subject line of your email determines the first thing your reader will see before they even begin to read your message. A lot of time and effort is spent on coming up with a catchy subject line that will compel your audience to open your email. Once they open it, they’ll have to keep reading to find out what the email is about. Because of this, you have to make sure that your subject line is something people will want to read. After all, if you want your email to be opened, you have to make it interesting. To test out your subject lines, you can click here to take the Made to Order Test drive. This tool will give you a preview of how your subject line is likely to perform so you can choose the best one. After you use the subject line to send an email, you can view the performance results and decide whether or not you want to keep that line.
When people have a lot on their to-do list, they don’t have the time to read lengthy emails. People who receive a lot of emails already have enough on their plate as it is. Thus, trying to make your email longer than three sentences will only result in the email going unread. Keep everything you have to say in short, sharp bursts. When you write short, you make it easy for your audience to get the most out of your email. You can use a tool like the Bite size review or the Mini-case study to help you write short, compelling emails that will catch people’s attention.
Make It Personal
With the exception of emails from brands or businesses that you’ve already collaborated with, personal emails are best. When you personalize an email, you put a face to the name. You identify with the person you’re writing to; therefore, it’s easier to connect with them on a personal level. When you write a personal email, you give your reader the feeling that they’re interacting with a real person. People appreciate when they’re given the opportunity to connect with a brand or business in a more personal way. You can take this a step further by including a detailed profile of the person you’re writing to. Doing this can make a huge difference in your ability to engage with your audience and boost your email’s open rates.
Include Calls To Action
If you want to have a successful email marketing campaign, you have to include calls to action in it. Calls to action are words or phrases that you use to encourage your readers to take some form of action. The best calls to action are short and to the point. Think of one or two sentences that will incite your audience to do something. For example, you could encourage your audience to visit your site, download a product, sign up for a newsletter or take some online survey. Ideally, you want to have one call to action per email. However, depending on your industry, you may have more than one call to action in a 24-hour period.
Avoid Using Spam Techniques
Many digital marketing experts will tell you that it’s not a good idea to use spam techniques when you’re trying to grow your email list. A lot of the time, these techniques can result in your email being flagged as spam. Avoid these methods and you may find that your email opens more frequently. If you’re new to email marketing, it can be difficult to know what methods to use to grow your lists. However, there are some tried and tested techniques that can be used to get the job done. One method you can use to avoid getting flagged as spam is to buy email lists. Doing this can help you gain more trust with your email’s recipients and get your email opened more frequently. Buying an email list is acceptable as long as you use a reputable provider. The other technique that can be used is to build a relationship with your audience first and foremost. Create content that is useful and that your audience will value. Once you’ve established a relationship with your audience, you can then offer them value in the form of an irresistible deal or a freebie that they’ll want to get their hands on.
Make sure you put into practice everything you learned in this article and you’ll be able to gain more success with your email marketing efforts. If you’re looking for quick ways to improve your email open rates, consider using a tool like Benchmark to track the open rates of your emails. With this tool, you can gain insight into which subject lines work and which ones don’t. Additionally, you can identify the times when your readers are most receptive to your messages and utilize this information to your advantage.