AWeber Email Scoring: Why & How to Use It

You’d think that after the first AWeber trial and error experience, customers would know what to do to find a happy medium between getting a lot of traffic and making enough money to sustain a business. But, here we are, several versions later, and AWeber still has some learning to do.

Over the years, I’ve spoken to many business owners who’ve said the same thing: “I tried AWeber for a couple of months and it seemed to be working great, until…”

“Oh, no,” I say. “What happened then?”

“Well,” they say, “my emails started getting marked as spam, and no matter what I did, the problem wouldn’t go away.”

When you first get started with AWeber, the idea of spam checking can seem daunting. The platform is super-simple to use, so you might not even need a marketing expert to set it up correctly. However, a lot can go wrong if you don’t take the time to get familiar with it. In this article, we’ll talk about why spam checking is important, as well as how to use it successfully. Let’s get to it.

Why Is Spam Checking Important?

In the grand scheme of things, email spam is a relatively small issue. Sure, it’s annoying as hell when your inbox is cluttered with tons of spam, but it’s not the end of the world. Your emails will still get delivered to the inbox and you’ll be able to cleanse your inbox of the majority of the junk. However, if you don’t take the time to check your email’s spam score regularly, you’re essentially giving spam marketers access to your inbox without your knowledge. As time goes on, your spam score will begin to decline, causing you to get more and more spam as you approach 100% accuracy. At that point, what are you going to do? Your best bet is to bite the bullet and set up a filter to automatically weed out all the spam. Believe it or not, there are better filters available, such as the Built-in Anti-Spam from Google, that are completely free. The next best option is to pay for AWeber’s VIP service, which gives you the ability to whitelist specific senders. Using an unmanaged mailing list is also an option, though it’s not a preferred method.

How Do You Check Your Spam Score?

The spam score for your AWeber account can be found at the top of your email’s Inbox. It will look something like this (depending on the layout of your Inbox):

As you can see, the score is located in the top right corner of the email. If you click on it, you’ll be taken to a screen that shows you a quick snapshot of your spam score over the past 30 days. You’ll also see how many spam messages you’ve received and how many open/clickthrough/delivered messages you have.

On the left side of the screen is a navigation menu with three options:

  • View Account
  • Settings
  • Help

Clicking on “help” will take you to a screen that gives you more information about how to use AWeber.

How Can You Increase Your Spam Score?

There are a few ways you can increase your spam score. First of all, you can flag your email as ‘spam’ if you think it’s been misclassified. Simply click on the ‘flag’ icon that appears on the top right of each spam message. Doing this will raise your spam score by one step. The next best thing you can do is to make sure that your email includes useful, valuable information. For example, if you’re selling luxury goods, you might want to include some sort of gift with purchase to persuade people to open your email.

Finally, you can also engage with your email’s recipient by asking questions, offering advice, or chatting with them briefly. This is called “opting-in”. When you do this, you’ll see a small check mark next to the flag icon if the person you’re talking to clicked on the little chat icon that appears at the top of their email.

On the subject of spam, it’s important to understand the distinction between ‘good’ and ‘bad’ spam. Generally speaking, good spam is commercial in nature and promotes a brand or product. Bad spam, on the other hand, is often designed to look like a real email, but is actually riddled with keywords and jumbled sentences to trick spam filters. The more you know!

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