This email series is for anyone who’s looking to get started with email marketing. You’ll learn the basics from scratch so you can understand how things work. Plus, you’ll discover a lot of helpful tips along the way.
How does email marketing work?
If you’re not familiar, email marketing is when a business mails messages to customers on behalf of products and/or services that they might be interested in. Email marketing can be a great way to communicate with your audience without being obnoxious about it.
You’ll learn more about email marketing in just a few minutes, but for now, it’s important to understand how this type of marketing usually works.
The anatomy of an email marketing campaign
When you’re ready to get started, it’s time to dive in and learn the anatomy of an email marketing campaign.
First, you’ll need to decide on a name for your campaign (this will serve as your email marketing alias). Next, you’ll need to purchase a domain name for your business (i.e., mybusiness.com). After that, you’ll want to pick a service that will allow you to send emails (i.e., Google Apps, Microsoft Office 365, etc.).
Once you have your domain name and email marketing software, it’s time to start building your email list. There are several options for building an email list, so you don’t have to stick with one method. However, the best approach is to use a combination of email list building strategies, such as;
- Generating opt-ins using free articles and offers on your site
- Offering a free e-book or guide in exchange for someone’s email
- Sharing top-notch content regularly through social media.
- Promoting your site, podcast, or YouTube channel on social media.
- Getting fans to join a special list
- And the list goes on.
Once you have an email list, its time to start creating email content. There are a wide variety of topics that you can cover, so you don’t have to limit yourself to just fashion or beauty-related content. Simply use your judgement and what you know will be of interest to your audience. This email content will then be used to promote your blog, website, or business. Creating email content that will be valuable to your audience is the key to a successful email marketing campaign.
Step one: Choose a name for your email marketing campaign
The first step in creating an email marketing campaign is to choose a name for your campaign. You’ll need to consider a few things before making this decision, such as;
- The name should be memorable and representative of your business.
- It should be easy to type (especially when communicating by email)
- It should fit well with your existing branding.
- And the most important thing – you should like the name!
Once you’ve chosen a name, its time to register the domain name of your choosing (i.e., mybusiness.com). There are a few things that you’ll need to remember when registering a domain name;