I recently got the opportunity to try out AWeber, which provides email marketing services. Being the nosy person that I am, I asked the friendly people at AWeber to give me a hand and show me the best way to create an email template to get started with. And, wouldn’t you know it, they delivered!
Being a newbie to email marketing, I thought it would be beneficial to learn how to create the perfect email template to get started with. So here’s what I’ve learned.
Choose A Subject Line That Will Catch People’s Attention
Choosing the right subject line is one of the most important factors in your email marketing strategy. This is the line that will greet your potential subscribers. In general, use a subject line that is interesting, but not so much that it feels like you’re promoting a product or service. For example, I might use the subject line, “How to plan a luxurious picnic with your children.” Now, this subject line might not seem like it’d make for a great email, but maybe the person reading it will think, “Hmm, I need to plan a luxurious picnic with my children. That sounds like fun!”
As a general rule of thumb, use a subject line that is relevant to the content of the email. So if you’re sending an email to promote a product or service related to travel, use the words “Travel” or “Trips” as the subject line.
Personalize Your Subject Line
Personalizing your subject line is one of the simplest yet most effective ways to make it stand out. There are three easy steps to doing this. First, replace the “Dear [xyz]” with a name. This is your name or the name of your business. Second, take out two blank spaces between the “from” and the email address. Third, include your signature at the end of the email.
So if I was to send an email to my potential subscribers mentioning that I loved their blog and it was my pleasure to have discovered it, I’d want to use the following personalized subject line:
Subject: Love your blog – it’s been a pleasure to discover it.
When someone clicks on that email, they’ll know exactly what the email is about. The name, [xyz], represents me – the person writing the email. And, of course, the signature at the end is something just for me.
Take some time to personalize your subject line and it will make all the difference. You can also use this space to write a little bit about the email content if it’s not straightforward sales puffs.
Use Suitable Opening Phrases To Get Readership
The opening phrases of your email will determine how your readers experience your words. Whether you are writing a sales email or an informative email, use phrases that attract readers and encourage them to continue reading.
There are three important things to keep in mind when choosing your opening phrases. First, look for the right balance of informality and formality. You don’t want to sound too informal or too formal because then your readers might not follow you. Second, make sure the phrases are accurate and reflect what the email is about. Third, use the right fonts for the message. In general, keep things simple and straightforward.
To make sure that people are interested in your email, you can use a tool like TRUiC to find the right wording for your emails. Simply enter the email address and it will spit out a list of potential phrases. You can also use the tool to find the right fonts for your emails.
Choose A Suitable Ending Phrase
Your ending phrase should be short and sweet. Use a conjunction like “and”, “but”, “or”, or “yet” to link your email’s content to something new. Don’t use an ending phrase that’s too flouncy or that doesn’t gel with your subject line. Your ending phrase should reflect the type of content you’re delivering.
There are three important things to keep in mind when choosing your ending phrase. First, use the right tone. You want to end on a happy note but you don’t want to sound too jolly. Second, make sure that your ending phrase is relevant to the email’s content. Third, make sure that your ending phrase doesn’t sound too much like a sales pitch.
With these guidelines in mind, you can craft a perfect email template for AWeber that will attract new subscribers and encourage existing subscribers to open your emails.