Every month, hundreds of thousands of marketers sign up for AWeber to manage their email list. The email marketing software helps business owners, bloggers, and online marketers grow their audience and engage with their fans.
No one enjoys getting an email every day, but for those who use AWeber, it’s worth it. The platform provides a lot of value, from collecting leads and connecting with customers to creating complex automated email campaigns.
“AWeber is one of the most popular email marketing platforms because it makes the process of sending emails very easy and accessible for beginners as well as experts,” said Mike Mitchell, CEO at DigitalMarketeers, who has used and recommended the platform to clients.
The Growing Popularity Of Email Marketing
Did you know that email marketing was once considered “junk mail”? Thanks to platforms like AWeber, which came on the market in 2005, email marketing is no longer considered “junk mail.”
In fact, email marketing is one of the most effective methods of converting casual browsers into actual customers. According to HubSpot Blogs research, only 14% of American adults use email, while 66% use social media to discover products.
In comparison, 25% of American adults were found to be searching for products using Google, and only 11% were using Amazon.
So, if you’re not yet using email marketing to grow your business, why not? It’s time to change perceptions and get started today.
The Reasons To Use AWeber
There are a variety of reasons why marketers should consider using AWeber, not least because of its easy-to-use interface. However, below are some of the more prominent reasons why business owners and marketers should use the platform.
1. Tricky To Tag-On Blogging
If you’re a blogger who wants to engage with his or her community, tagging on social media is the way to go. Essentially, tagging allows you to connect your blog content to social media platforms like Twitter, Facebook, and Google Plus.
However, if you want to get the most value out of your blog posts, you need to use an email marketing platform to collect subscribers and generate interest in your content.
AWeber makes this process incredibly easy. When you sign up for the platform, you get a free professional email newsletter with no frills. You also get the option of connecting your blog to a social media account, where you can engage with your audience.
AWeber offers a free version, which allows you to grow your list up to 2,000 subscribers. If your business wants to scale, this is the perfect option. You can also use the platform’s transactional email feature to create automated emails, which is what most businesses are using the platform for.
3. Segmented Lists
If you’re running a large email marketing campaign, you’ll want to segment your subscribers. You can use AWeber’s list segmentation feature to create custom lists based on your own criteria, such as demographics or interests.
For example, if you’re using AWeber for customer acquisition, you might want to create a list of email addresses of people who have visited your website within the last month. You can use that list to send targeted offers and content to bring in more business.
4. Integrated With Other Popular Apps
The internet can be a jungle of apps and platforms. If you’re going to use any marketing tool to grow your business, it might as well be the most popular apps and platforms out there.
If you want to get the most value out of your marketing efforts, you need to integrate your campaign with as many platforms as possible.
AWeber is integrated with other popular apps, such as Hootsuite, Squarespace, and Draft. The list of integrations just keeps expanding.
If you think that your customers might be more engaged with your marketing content if you use a different tool for your social media posts, you can always integrate your AWeber list with a different social media tool, such as Hootsuite or Twitter.
If you’re an entrepreneur or business owner who’s looking to monetize his or her content, you might consider using AWeber. With the platform, you can set up automated email campaigns that will send out regular emails to your list, prompting them to take a look at your store or blog.
You can also use AWeber to gain a small amount of revenue through affiliate marketing. If someone clicks a sponsored link or buys a product that’s been featured or discussed on your email list, you win some money.
6. Tracking And Analysis
AWeber makes it easy to track and analyze your email marketing efforts. You can see how many people opened your email, clicked on a link, or bought a product that you promoted. (You can also find this information for free through Google Analytics, but using AWeber gives you a complete view from your email marketing dashboard.)
The analytics report will show you the effectiveness of your campaigns, allowing you to refine and optimize future email marketing efforts.
7. Social Media Engagement
Did you know that 66% of American adults use social media to discover products? If you’re a business owner or marketer who wants to engage with customers through social media, AWeber is the perfect tool for you.
AWeber’s main competitor, MailChimp, focuses almost entirely on email marketing and doesn’t offer social media features. If you’re looking for a free tool to grow your business, with AWeber you get all the benefits of an email marketing platform, plus you can connect your Twitter, Facebook, and Google Plus accounts to build a social network.
Even if you don’t want to build a social network, you can still use AWeber to engage with your audience on social media. The simple opt-in form on the homepage makes it easy for visitors to sign up. So, while you’re trying to grow your email list, you can also be engaging with potential customers on social media.
Thanks to the prevalence of mobile phones and tablets, marketers must now consider how to target our audiences on the go.
AWeber offers a mobile app, which makes it easy to access your account on the go. Whether you want to check the amount of unread emails, change your password, or launch an automated email campaign, you can do all this from the convenience of your smartphone.
9. Reputation Management
If you’re a marketer who wants to keep track of what’s being said about your company on social media, AWeber offers a free tool that keeps a record of all the mentions. (Reputation.com is a popular choice among reputation management companies, and you get a free trial if you want to see how they work.)
This way, you can stay in the know and take the right steps to defend your company’s reputation on the internet.
AWeber isn’t the only email marketing platform out there. Bluehost, GetResponse, and Flywheel are just a few others.
10. Customer Support
No one enjoys spending time on the phone with a customer service rep, but for those who use AWeber, it’s worth it. If you’ve ever tried to use another email marketing platform and been frustrated by the lack of support, AWeber is the perfect choice. (Of course, if you do end up calling customer support, it’s usually because you’re doing something wrong and need assistance.)
The business owner or marketer who uses AWeber isn’t limited to sending out regular emails. With the platform, you can automate a variety of marketing tasks, including email campaigns, webinars, and more.
The flexibility of AWeber is why it’s one of the most popular email marketing platforms. Now that you’re aware of the various benefits that come with using AWeber, it’s time to get started.