You may have seen us mention AWeber in our blog posts and social media. If not, here’s a short introduction:
AWeber is the premiere business-to-business (B2B) email marketing platform that specializes in marketing to small businesses. With over 1.7 million active subscribers, you’ll definitely have a chance to opt-in if you’re interested.
In this article, we’ll teach you the best ways to opt-in to AWeber’s Facebook ads so you can start reaping the benefits.
The Easiest Way to Opt-In
If you’ve been searching for an easy way to opt-in to AWeber, then you’ve come to the right place. Below, you’ll find the best methods to do so. Make sure to try out at least two of them.
The Classic Approach
For years, marketers have relied on the classic approach to marketing. Essentially, this means you send out a mass mailing and hope people will respond. If they do, great! You’ve successfully landed yourself a customer.
The problem is, this method doesn’t work especially well in today’s world. With the rise of the digital age, having an effective digital marketing strategy is more important than ever. Luckily, AWeber provides a solution to this problem. Essentially, the company built their whole platform on the back of their massive social media following. This way, they can effectively target their audience and engage with them. In other words, this is the type of approach that relies heavily on social media to be effective.
If you want to be effective in today’s world, you’ve got to go beyond the basics. Most companies still rely on the basics heavily, thinking that this is enough. However, in an attempt to reach more people, they end up annoying their current customers with emails that seem very much like spam. Not cool, guys!
To be able to effectively target your audience and engage with them, you need to look into more modern marketing tactics, like AI-driven ads and custom landing pages.
The Growth Hack Approach
If you’re looking for an easy way to start reaping the benefits of AWeber without having to go through the trial and error process of finding out what works and what doesn’t, then you’ve come to the right place. Below, you’ll find three proven methods to grow your email list quickly.
Growth Hacks : The Basics
Let’s get to the good stuff now… As the name describes, growth hacks are quick and easy ways to get your email list growing. If you’re looking for a proven way to double your email list in less than a month, check out this month’s growth hack at theagilitycenter.com.
The simplicity of this method is what makes it so attractive. All you need to do is find a reputable product that already has a large following, and you can repurpose it for your own use. While it may seem like cheating, this growth hack method has been proven to produce excellent results.
Growth Hacks : The Advanced
If you want to be the best, you’ve got to look into the advanced techniques. Fortunately, the growth hacks mentioned above are just the beginning. Once you have a substantial list, you can explore other methods to further refine your targeting and engagement.
Content Curation : Short-Form Marketing
If you want to be able to communicate with your audience simply and effectively, you need to look into content curation. Essentially, content curation is the act of creating and curating content for your audience. Naturally, you’ll want to keep things engaging and interesting for your audience so that they continue to engage with you.
This content curation strategy can be applied to a variety of industries, but you’ll typically find that brands in the financial services industry utilize it heavily. For example, if you were a financial adviser and you wanted to stay on top of your industry, you could start a blog that discusses various investment options, tax advantages, etc. The content could be curated from specific news articles, FAQs, or guides from reputable resources like the US Treasury or the IRS.
Content Curation : Long-Form Marketing
Depending on your product, you may want to consider creating longer-form content, such as an e-book or a white paper. These types of longer-form content pieces provide your audience with valuable information. In other words, instead of simply trying to promote your product, you’re providing your audience with information that they can use.
If you were selling financial products and you wanted to attract more sophisticated audiences, you could create a comprehensive financial plan, outlining everything from money management to taxation to investing to growth hacking. The advantage of creating longer-form content is that you have more time to curate and refine the content. Plus, you can add more value and potentially reach more people. In other words, the opportunity for growth is significant.
Content Syndication :
Last but not least, we have content syndication. This is the process of distributing your content to other platforms and websites. For example, if you wrote an article about how to be more effective as a manager, you could submit that article to a content syndication website, which will give you credit for the content and potentially even bring you some passive income. Sounds good, right?
Content syndication is a powerful tool for inbound marketers, especially those who are creating valuable content regularly.
Above all else, make sure to keep the above pointers in mind and you’ll be well on your way to increasing your email list and generating more leads and sales.