You’ve created the perfect email campaign, but you’re not seeing the results you hoped for. Maybe you’ve even tried a few things and wondered if they were effective or not. Or, you’ve simply given up and are now looking for ways to exponentially increase your email open rate.
If this sounds like you, you’re in luck because we have a fun little trick up our sleeves that will get you there faster than you know it. Follow up is a strategy where you follow up a lead right after they’ve visited your website or downloaded an eBook from you. The idea is to get them to come back and visit you again because you offer them something new. But how do you do that exactly? Let’s walk through an example.
Set Up AWeber To Send An Email Follow Up To Your Leads
Although we frequently recommend AWeber for marketing and sales, the platform is much more than just a funnel.
To get the best out of our affiliate relationship with them, we need to set up AWeber to send an email follow up to our leads. Once you’ve got that done, all you need to do is enter your email address into the Subscribe box at the top of your campaign page. Then, click the button to begin receiving these amazing tips and tricks for increasing your email open rate.
Set Up A Web Push To Follow Up With Your Leads
If you’ve ever bought a piece of clothing on a whim only to be disappointed when you got home and it didn’t fit, you’ll be relieved to know that there’s an easy fix for that. With web push, you’ll get a notification whenever someone visits your website even if they don’t buy anything. It’s basically an email version of having someone follow you around the internet to make sure you get the right fit when you wear it.
If you’re worried that your email list is getting a bit long, you can turn off web push for certain campaigns. Just make sure that you’ve got enough subscribers in your list to make it worth your while.
Follow Up With Some Queries About Your Product Or Service
Sometimes, people will come to your site and ask questions about products or services you offer. It’s pretty neat when that happens, but mostly it’s just annoying. You’ve got a split second to convince them to buy from you, and the last thing you need is an extra step in the form of a question. So, you can either answer their question or opt out of the conversation. Doing both feels a bit too much like hard work.
Use AWeber Follow Up To Get More From Your Leads
When someone signs up for your list, you’ve usually got their email address. But, sometimes you’ll get people who aren’t interested in what you have to offer simply because you caught them at the wrong time or while they were searching for something else. In those cases, you can use your follow up to get in touch with them to see if what you have is suitable or if there’s something else they’re looking for.
By using AWeber Follow Up, you’ll be able to see what other products or services your leads are interested in. From there, you can pitch them products that suit their needs perfectly. Not only that, but you’ll have the chance to convince them that your product is the best for them.
Improve Email Open Rate by Over 20%
Alright, we bet you’ve heard this a million times before, but you’ve got to try hard to not get this rate. It’s simple. Just use AWeber to follow up with your leads. There’s no other option. You’ll dramatically improve your open rate and you’ll have new customers flocking to you. This is what you get when you enter your email address into the Subscribe box at the top of your campaign page. Don’t expect results immediately because it may take some time before you start seeing a difference. But, give it a few months and you’ll definitely notice a difference. Your customers will be happy to know that you remembered them and that you were listening. So, don’t forget about them when you start your next campaign.