Have you ever tried to get a website to rank well on Google, for a brand new keyword, without already having a large audience to begin with?
You’re in the right place, because here’s the ultimate guide to forming all lowercase letters with AWeber.
Let’s get the most basic things out of the way first.
To form all lowercase letters with AWeber, you need to do the following:
- Go to your Settings
- Click on the General tab
- Click on the Keyword Tools tab
The three steps above will guide you through an easy setup process where you can enter a keyword or group of keywords you want to rank for, and AWeber will tell you how to create effective blog posts to ensure your site ranks well.
What Is AKeyword?”
When people talk about SEO or search engine optimization, what do they usually mean?
It’s all about ranking high on Google for specific keywords or phrases. To find out what keywords are popular, you can use free tools like Google Trends, which will give you a quick overview of what’s popular now, and how people are searching for keywords and phrases that are relevant to your business.
AWeber provides you with a dashboard that makes it easy to monitor the popularity of any keyword or group of keywords you enter. You can even compare how many searches there are for certain keywords across different countries.
As you can see in the image above, the U.S. has the most searches for “digital marketing,” while Hong Kong has the most searches for “SEO.” You can use the tools above to easily find out the most popular keywords for your business.
How Do You Determine The Relevance Of A Keyword?”
Once you have your keyword or keywords, you need to determine whether they are relevant to your business.
There’s no black and white answer to this question. When deciding whether a certain keyword is relevant or not, you have to consider a variety of factors. First, does the keyword deliver high enough quality content to your audience? If so, then you probably have a good chance at ranking for the keyword. Does the keyword have the potential to drive traffic to your site? Can you measure the success of this keyword in terms of conversions, or purchases, or both?
You have to consider all of these factors, as well as your own marketing research, before you make a decision. With the right keywords, you can greatly improve the ranking of your site on search engines, and gain a large audience that is highly engaged, and hopefully, willing to become repeat customers.
How Do You Create Blog Posts To Optimize For A Keyword?”
Now that you have your keywords, you can create highly relevant blog posts around these topics.
This should be pretty straightforward, as all you need to do is enter your keywords into the blog post editor, and you’ll see a map with the most popular searches, along with related keywords, suggestions, and even existing blogs you can follow. From here, you can easily choose a topic, write your post, and publish it.
Google and other search engines love shiny new content, so regularly posting on a brand new topic will help you rank highly in search results. As long as you stay relevant, keep posting, and use keywords where appropriate, you’re sure to see the benefits of SEO in your blog.
If you want to learn more, here’s a great guide by HubSpot on how to create blog posts for optimal SEO.
Just because you have a keyword tool doesn’t mean you have to limit yourself to just one keyword. If you enter a few relevant keywords, you’ll see a list of suggested terms and phrases for you to choose from. Selecting a term from this suggestions list is like choosing a random word out of an English dictionary. You can then use the same keyword tool to find other terms and phrases you can use in your blog posts.
If you want to learn more, check out this helpful guide from SquareSpace on using keywords in your blog posts.
As you might imagine, there’s a lot more you can do with AWeber than just enter a few keywords and create a blog. You can see the full list of features here. Some of the more advanced features can definitely be worth your while, depending on your level of expertise or the type of content you create. If you want to learn more, take a look at the AWeber documentation.
In some instances, you might want to consider taking advantage of AWeber’s automated email marketing features. Did you know that you can get email notifications whenever someone adds your blog to their reading list? Or, when someone clicks onto a blog post that relates to their own specific situation? You can take advantage of these features, which is a quick way to gain a following and start driving traffic to your site.
The cost of using AWeber, as far as I know, is $2.95 per month, plus you need to purchase the keyword tool itself, which goes for about $39. You’ll need to make a decision here. Do you want to spend a few dollars a month on a tool that might not help you much, or are you willing to invest in a tool that can greatly improve your chances of ranking well on search engines and gaining a substantial audience?
If you want to keep your costs down, you can try publishing some of your own content, using a tool like GoDaddy’s free blogging platform, or even using WordPress.com, which is supported by Google and other search engines.
Hopefully, this was useful to you and helped you understand how to form all lowercase letters with AWeber. Now that you’re equipped with the basics, it’s time to move on to the next step: getting the most out of this wonderful tool. As mentioned above, there are a lot more you can do with AWeber, so be sure to browse the documentation and see if it can help you optimize your blog, or website, for performance. Thanks for reading!